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Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
Administrative Skills - Nacaa  Advocacy
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Administrative Skills - Nacaa Advocacy

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  • 1. Advocacy Makes A Powerful Difference – Locally!<br />Mark Tucker<br />County Extension Director<br />Forsyth County, NC<br />
  • 2. Forsyth County, NC<br />Population – 350,670<br />Extension Staff – 21 positions<br />11 agents / educators<br />7 Program Assistants / Technicians<br />3 support staff<br />
  • 3. Forsyth County, NC CES<br />County Budget - $800,000<br />County Building<br />County Vehicles<br />County Benefits<br />
  • 4. Advocacy<br />Advocacy is an on-going process. <br />If you wait for a crisis it may be too late.<br />Personally my philosophy has changed concerning advocacy and working with elected officials. My job as CED is to help educate decision makers about Extension Programs.<br />
  • 5. Advocacy vs Lobbying<br />Advocacy – arguing for a cause on another’s behalf<br />Lobby – to seek to influence (legislation) on behalf of a special interest<br />
  • 6. Advocacy<br />The Two Most Important Questions in Politics<br />How many of you know your legislators, policy-makers and/or influencers?<br />How many of your legislators, policy-makers and/or influencers know you?<br />The Bottom-line <br />It is equally important for you to know them and for them to know you.<br />
  • 7. Advocacy<br />The Strategy<br />Guiding Principles<br />3 Know’s<br />Know who you are.<br />Know who you are talking to.<br />Know what is important to who you are talking to.<br />3 Be’s<br />Be flexible.<br />Be relentless.<br />Be honest.<br />
  • 8. Advocacy<br />State Level<br />educate agents (4-H, FCS, Statewide)<br />Educate statewide volunteer groups (ALS, ECA and 4-H volunteers)<br />ALS member – “train us on what you want us to say or we will go say what is on our minds”<br />
  • 9. Advocacy<br />Forsyth County Level<br />Plan<br />Market and Communicate<br />Engage<br />
  • 10. Purpose of ALS<br />Programming<br />Resource Development<br />Marketing<br />Provide communication to key groups<br />Advocacy<br />Build and nurture relationships with key leaders, citizens and elected officials<br />http://als.ces.ncsu.edu/<br />
  • 11. Preparing for Advocacy(Plan)<br />Selection of ALS members (21 + 124)<br />Review strengths and relationships of volunteers<br />300+ EMGV’s<br />100+ ECA<br />Growers<br />
  • 12. Preparing for Advocacy(Plan)<br />Select / match county advocate for each state legislator<br />Keep ALS and other advocates informed of situation<br />
  • 13. Preparing For Advocacy(Market)<br />Keys:<br />Listen and learn issues and elected officials interests <br />Operation Military Kids<br />Steeplechase<br />Commissioner’s “pet” project, prior 4-H comments<br />Significant risk<br />Lots of work (Impacts minimal, marketing potential great)<br />Concerns could have made a decision not to participate easy.<br />*New respect for 4-H, offer of County “4-H” Camp<br />
  • 14. Preparing For Advocacy (Know Yourself)<br />Involve / Inform Advocates<br />Keep them informed of issues<br />Keep them active in programs<br />Help them to see their connection (especially at state level)<br />Offer opportunities to develop their “testimonials” (Market)<br />
  • 15. Preparing For Advocacy(Market)<br />Help Elected Officials to Know Extension before the crisis<br />Mass Media<br />Staff training by Extension and local tv station<br />Media personality speakers<br />Volunteer / partner awards<br />Report To People<br />County Government Relations/Involvement<br />County versus state agency<br />
  • 16. Preparing For Advocacy(Engage)<br />Help Elected Officials to Know Extension before the crisis<br />Volunteer Recognition / Report To People<br />Elected Officials tell the story / present awards about their activities with Cooperative Extension. Volunteers tell why they volunteer with Extension. <br />2011 – 5 commissioners, 3 State Representatives, municipal elected officials and judges.<br />
  • 17. Preparing For Advocacy(Engage)<br />Help Elected Officials to Know Extension before the crisis<br />Elected Officials Breakfast<br />Partnership with Farm Bureau<br />Educate on Agricultural Issues<br />Farmland Protection (VAD Chair), City Councilman<br />Local Foods – Farmer, Agribusinessman<br />4 Commissioners, 1 state rep, 4 city council reps, Sheriff, Judges<br />
  • 18. Preparing For Advocacy(Engage)<br />Help Elected Officials to Know Extension before the crisis<br />4-H Events (Recognition programs, livestock events, etc.)<br />4-H Citizenship Focus <br />Forsyth Citizenship Focus<br />
  • 19. Preparing For Advocacy(Engage)<br />Help Elected Officials to Know Extension before the crisis<br />4-H Citizenship Focus <br />Youth attending learn about all three branches of state government, discuss how the work of government impacts them, and develop the tools necessary to develop a localized action plan for their community. They hear from a variety of state officials and identify opportunities for teen engagement in the political and governmental life of North Carolina. <br />
  • 20. Preparing For Advocacy(Engage)<br />4-H Citizenship Focus (2 youth per county)<br />Individual Appointments with State Senators and Representatives<br />Action Plans<br />Law and Order – Forsyth (included parliamentary procedures training, elections, and a mock trial)<br />Voter Registration Drive<br />County Youth Council (appointed by Commissioners)<br />
  • 21. Preparing For Advocacy(Engage)<br />Help Elected Officials to Know Extension before the crisis<br />Forsyth 4-H Citizenship Focus<br />Planned with youth (25 participants)<br />Presentations by Chair of Commissioner, Deputy County Manager, Sheriff, Elections Director, Budget Director, lunch with 5 of 7 Commissioners, recognized at Commissioners Briefing<br />
  • 22. Advocacy<br />The Strategy<br />Strategic Leadership<br />Strategic Communication<br />Strategic Relationships<br />Strategic Action (Let others tell your story – you have to prepare them)<br />A Culture of Advocacy!<br />
  • 23. Questions?<br />

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