Devlin women marketing grain livestock posterDocument Transcript
Women Marketing Grain & Livestock Devlin, K.V.*1, Agricultural Business Specialist, University of Missouri Extension, Edina, MO, 63537 Brees, M.2, Marketing/Policy Extension Associate, FAPRI, Columbia, MO, 65203 Campbell, D.3, Agricultural Business Specialist, University of Missouri Extension, Lancaster, MO, 63548 Carriker, G.4, Agricultural Business Specialist, University of Missouri Extension, Ozark, MO, 65721 Doty, R.5, Agricultural Business Specialist, University of Missouri Extension, Maryville, MO, 64468 Koenen, J.6, Agricultural Business Specialist, University of Missouri Extension, Unionville, MO, 63585 Prewitt, W.7, Agricultural Business Specialist/Interim Regional Director, University of Missouri Extension, Blue Springs, MO, 63640 Sobba, M.8, Agricultural Business Specialist, University of Missouri Extension, Mexico, MO, 65265 Tucker, W.9, Agricultural Business Specialist, University of Missouri Extension, Bolivar, MO, 65668 AbstractThe Women Marketing Grain & Livestock course was developedby a team of Agriculture Business Specialists and serves as the Participants Reported:second phase of Annie’s Project in Missouri. The development ofthe course was prompted by the request for more in-depth -“I now have the confidence in beinginformation on grain and livestock marketing from Annie’s Project able to market, and the understandingparticipants. The objectives of the program is to increase of how marketing works and thefarmwomen’s knowledge about agriculture marketing terminology, importance of having a marketingcommodity marketing channels, contracts, calculating specific plan.“hedge problems, using options, and establishing a marketing -“I’m very glad that I took the courseplan. The twelve-hour course is team taught by Agricultural because I feel I gained enoughBusiness Specialists and delivered through face-to-face and ITV understanding to know there are(interactive television) classroom teaching. Participants benefit probably things we could/should dofrom the individual expertise that different participating speakers that we haven’t been. I will encouragecontribute. Knowledge gained and behavior changes were my husband to explore this more sodetermined using a pre (before workshop) and post (after we can learn together!”workshop) evaluation. Class evaluations also show a great -"I have a better understanding ofinteresting in continuing learning about marketing. As a result, futures and options, and how to usesome participants have furthered their education by taking a field them in our particular situation.“trip to tour CME Group (Chicago Board of Trade/Chicago -“I have changed my mind about myMercantile Exchange) to see firsthand how the future markets ability to be of help to my husband inoperate day to day. marketing.” Results and Impact The Women Marketing Grain & Livestock course started in 2007. The course has been delivered in fourteen counties with participation from 88 farmwomen. Knowledge gained and behavior changes were determined using a pre (before workshop) and post (after workshop) evaluation. Knowledge gained (based on a scale from 1-5, with 1-not helpful, 5-very helpful) was as follows: -understanding market terms - before (2.375), after workshop (4). -knowing how to read market prices - before (3.1), after workshop (4.4). -ability to develop a marketing plan-before (2.1), after workshop (3.9) Objectives -understand basis - before (2.1), after workshop (3.8) To increase farmwomen’s knowledge about: -marketing tools - before (2.1), after workshop (4) •Terminology associated with agriculture marketing -understand crop and livestock insurance - before (2.2), after workshop (3.5). •Commodity marketing channels •Contract sizes and standards Behavior changes/actions: Within six months, half of the participants plan to have •Calculating specific hedge problems implemented forward contracting on their farms. Also within six months, 3/4 of •Use of options in a marketing program participants plan to have a marketing plan developed and reviewed crop insurance •Writing and using a marketing plan policies with their insurance agent.