Administrative Skills -  Advocacy NC
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Administrative Skills - Advocacy NC

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    Administrative Skills -  Advocacy NC Administrative Skills - Advocacy NC Presentation Transcript

    • Advocacy Makes A POWERFULDifference!
      Tom Melton, Assoc. Director
      Marshall Stewart, Assoc. Director
    • AdvocacyWhy?
      The Situation
      Projected budget shortfall
      Implications
      Significant ideological change
      Smaller government, lower taxes.
      Significant restructuring of priorities
      Centralized to decentralized funding model.
      Significant changes in Higher Education
      Less state support, higher tuition.
    • AdvocacyWhy?
      The Situation
      Extension Budget Cut Implications
      State/Federal investment
      $22.7 million in county positions and programs.
      $26.6 million in campus positions and programs.
      County investment
      $28.7 million in county positions and programs.
      County Government provides County Extension Offices
    • AdvocacyWhy?
      The Situation
      10% or 30% Cut Implications
      Several hundred positions
      County and Campus combined
      Limited programming
    • AdvocacyWhere is Our Funding?
      The Situation
      Agriculture Program Line Item
      In Education Budget
      Funds Research and Extension Programs at NCSU
      Approximately $95 million total
      Approximately $53 million to Research
      Approximately $42 million to Extension
    • Advocacy
      The Strategy
      Strategic Leadership
      Strategic Communication
      Strategic Relationships
      Strategic Organization
      Strategic Action
      A Culture of Advocacy!
    • Advocacy
      The Strategy
      Guiding Principles
      3 Know’s
      Know who you are.
      Know who you are talking to.
      Know what is important to who you are talking to.
      3 Be’s
      Be flexible.
      Be relentless.
      Be honest.
    • Advocacy
      • The Strategy - Advocacy is all about relationships, yours and theirs…
    • Advocacy
      Know who and what is important to them
      Know their interest
      Do your homework.
      This is not about you; this is about them.
      Find something and someone that you have in common.
      Know who you are talking to
      It really is about who you know.
    • Advocacy
      All politics is local.
      Make friends when you don’t need them so that you will have them when you do need them (Lyndon Johnson).
      Always be thankful (Rule of 7).
    • Advocacy
      The Strategy
      Utilize volunteer advocates from the area that they represent.
      Training and preparation is key.
      Figure out where the real power is.
      Could be a staffer or a friend or a family member.
      Know how to make your issue, his/her issue (Rule of 12).
      Hit their office with it at least 12 times from various contacts
    • Advocacy
      The Strategy
      Be Flexible.
      Politics is about compromise.
      Politics is about negotiation.
      Make sure you ask for enough.
    • Advocacy
      The Strategy
      Be Relentless.
      Understand the importance of re-election.
      Make sure you have a network (asset) that they see could be beneficial for them.
      Follow the MONEY ($).
      Review campaign reports to see who has their interest.
    • Advocacy
      The Strategy
      Be Honest
      Don’t lie.
      Don’t over-promise.
      Don’t commit someone else unless you are 110% sure of their agreement.
      Don’t agree to something that you are not comfortable with.
    • Advocacy
      The Strategy
      Next Steps
      Get to know your lawmakers; make sure they know you.
      Let them know how you can help them
      Involve lawmakers/policy-makers in your programs.
      Prepare your youth, volunteers and supporters with key messages --- use them in the media.
      Do everything with high quality.
      Develop a county strategy and report in!
    • Advocacy
      The Strategy
      Supporting Appropriations for Agricultural Programs Message Points for Legislative Contacts
      Explain why a specific program area of extension or research is important to you.
      Tell your representative that the Agricultural Programs budget lines in the state’s education budget support this program.
      Ask your representative to minimize budget reductions to research and extension programs covered in the Agricultural Programs budget lines because the Ag Programs budget lines do not receive the benefits of funding from tuition or enrollment increases.
    • Advocacy
      The Strategy
      Develop 2 to 3 specific examples of how Extension programs make a difference for their constituents
      Agriculture and Natural Resources
      Community Rural Development
      4-H Youth Development
      Family and Consumer Sciences
    • Advocacy
      The Strategy
      Extension in ______ County makes a difference…
      (YOUR MESSAGE HERE!)
    • Advocacy
      The Strategy
      Do’s and Don’ts
      Do
      Your homework
      Use your networks
      Act
      Don’t
      Lie, over-promise or over-commit
      Agree to something you are not comfortable with
      Get upset or lose your cool
    • Advocacy
      The Summary
      The Two Most Important Questions in Politics
      How many of you know your legislators, policy-makers and/or influencers?
      How many of your legislators, policy-makers and/or influencers know you?
      The Bottom-line
      It is equally important for you to know them and for them to know you.
    • Advocacy
      The Summary
      Know the facts
      Build and use your influence
      If we all do our small part, it will make a big difference for the people we serve
      A Culture of Advocacy!