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Administrative Skills -  Advocacy NC
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Administrative Skills - Advocacy NC


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  • 1. Advocacy Makes A POWERFULDifference!
    Tom Melton, Assoc. Director
    Marshall Stewart, Assoc. Director
  • 2. AdvocacyWhy?
    The Situation
    Projected budget shortfall
    Significant ideological change
    Smaller government, lower taxes.
    Significant restructuring of priorities
    Centralized to decentralized funding model.
    Significant changes in Higher Education
    Less state support, higher tuition.
  • 3. AdvocacyWhy?
    The Situation
    Extension Budget Cut Implications
    State/Federal investment
    $22.7 million in county positions and programs.
    $26.6 million in campus positions and programs.
    County investment
    $28.7 million in county positions and programs.
    County Government provides County Extension Offices
  • 4. AdvocacyWhy?
    The Situation
    10% or 30% Cut Implications
    Several hundred positions
    County and Campus combined
    Limited programming
  • 5. AdvocacyWhere is Our Funding?
    The Situation
    Agriculture Program Line Item
    In Education Budget
    Funds Research and Extension Programs at NCSU
    Approximately $95 million total
    Approximately $53 million to Research
    Approximately $42 million to Extension
  • 6. Advocacy
    The Strategy
    Strategic Leadership
    Strategic Communication
    Strategic Relationships
    Strategic Organization
    Strategic Action
    A Culture of Advocacy!
  • 7. Advocacy
    The Strategy
    Guiding Principles
    3 Know’s
    Know who you are.
    Know who you are talking to.
    Know what is important to who you are talking to.
    3 Be’s
    Be flexible.
    Be relentless.
    Be honest.
  • 8. Advocacy
    • The Strategy - Advocacy is all about relationships, yours and theirs…
  • Advocacy
    Know who and what is important to them
    Know their interest
    Do your homework.
    This is not about you; this is about them.
    Find something and someone that you have in common.
    Know who you are talking to
    It really is about who you know.
  • 9. Advocacy
    All politics is local.
    Make friends when you don’t need them so that you will have them when you do need them (Lyndon Johnson).
    Always be thankful (Rule of 7).
  • 10. Advocacy
    The Strategy
    Utilize volunteer advocates from the area that they represent.
    Training and preparation is key.
    Figure out where the real power is.
    Could be a staffer or a friend or a family member.
    Know how to make your issue, his/her issue (Rule of 12).
    Hit their office with it at least 12 times from various contacts
  • 11. Advocacy
    The Strategy
    Be Flexible.
    Politics is about compromise.
    Politics is about negotiation.
    Make sure you ask for enough.
  • 12. Advocacy
    The Strategy
    Be Relentless.
    Understand the importance of re-election.
    Make sure you have a network (asset) that they see could be beneficial for them.
    Follow the MONEY ($).
    Review campaign reports to see who has their interest.
  • 13. Advocacy
    The Strategy
    Be Honest
    Don’t lie.
    Don’t over-promise.
    Don’t commit someone else unless you are 110% sure of their agreement.
    Don’t agree to something that you are not comfortable with.
  • 14. Advocacy
    The Strategy
    Next Steps
    Get to know your lawmakers; make sure they know you.
    Let them know how you can help them
    Involve lawmakers/policy-makers in your programs.
    Prepare your youth, volunteers and supporters with key messages --- use them in the media.
    Do everything with high quality.
    Develop a county strategy and report in!
  • 15. Advocacy
    The Strategy
    Supporting Appropriations for Agricultural Programs Message Points for Legislative Contacts
    Explain why a specific program area of extension or research is important to you.
    Tell your representative that the Agricultural Programs budget lines in the state’s education budget support this program.
    Ask your representative to minimize budget reductions to research and extension programs covered in the Agricultural Programs budget lines because the Ag Programs budget lines do not receive the benefits of funding from tuition or enrollment increases.
  • 16. Advocacy
    The Strategy
    Develop 2 to 3 specific examples of how Extension programs make a difference for their constituents
    Agriculture and Natural Resources
    Community Rural Development
    4-H Youth Development
    Family and Consumer Sciences
  • 17. Advocacy
    The Strategy
    Extension in ______ County makes a difference…
  • 18. Advocacy
    The Strategy
    Do’s and Don’ts
    Your homework
    Use your networks
    Lie, over-promise or over-commit
    Agree to something you are not comfortable with
    Get upset or lose your cool
  • 19. Advocacy
    The Summary
    The Two Most Important Questions in Politics
    How many of you know your legislators, policy-makers and/or influencers?
    How many of your legislators, policy-makers and/or influencers know you?
    The Bottom-line
    It is equally important for you to know them and for them to know you.
  • 20. Advocacy
    The Summary
    Know the facts
    Build and use your influence
    If we all do our small part, it will make a big difference for the people we serve
    A Culture of Advocacy!