Mobile Web Eahil2008

Is there a mobile challenge for the libraries? Mobile web 2.0 and the future of mobile access to content

EAHIL 11th European Conference of Medical and Health Libraries, Helsinki, Finland

15.30-15.50 Friday 27 2008

Lars Iselid

Mobile and internet users in Africa

50 million Internet users exist in Africa, but only one out of 20 Africans is online.

In 2007, Africa added no less than 65 million new mobile subscribers.

In early 2008, there were over a quarter billion mobile subscribers.

Mobile penetration has risen from just one in fifty people in 2000 to close to a third of the population today.

Source: African Telecommunication/ICT Indicators 2008, International Telecommunication Union

Mobile subscribers in Africa 2002-2007

Mobile users in Asia

820 million mobile subscribers in 2005.

Estimated 59 million were 3G mobile subscribers in 2005.

Forecasts says:

that the total number of mobile subscribers in the region will reach 1.75 billion by 2010.

Approximately one in five mobile subscribers in the region will therefore have access to a 3G network 2010.

Source: Business Monitor International

Mobile phone subscriptions in Europe Source: Eurostat

Mobile web access in Britain 2007

17 millions people accessed the Internet on their phone in December.

This equates to 23% of mobile users in UK

Source: Mobile Data Association (themda.org)

Statistics from Swedish mobile phone market

3,3 millions mobile devices sold during 2007

40% of sold devices were 3G phones and 25% of 3G phones has support for mobile broadband

More than 10% were a Smarthphone

Source: MobilTeleBranschen: mtb.se

Mobile web is…

… the web accessed via mobile devices like mobile phones, PDAs and other mobile devices.

WLAN PDA or smartphone= PDA/mobil with phone/wireless Connection (GPRS, 3G, WLAN) Mobile phone and PDA witout internet

Mobile devices

Different screen resolutions

Mobile browser war – IE, Opera Mobile, Opera Mini, Nokia Web Browser S60

Firefox mobile to come? At Mozilla Labs: labs.mozilla.com/2008/06/firefox-mobile-concept-video/

Squace - Discovery-finding tool and/or webbrowser? A swedish internet-startup

… next big Internet phenomenon.

"Mobile phones are cheaper than PCs, there are three times more of them, growing at twice the speed, and they increasingly have Internet access. What is more, the World Bank estimates that more than two-thirds of the world's population lives within rang of a mobile phone network. Mobile is going to be the next big Internet Phenomenon ”.

“ Let more of the world access the internet” by

Google’s Eric Schmidt in Financial Times May 21 2006

Mobile is internet

"From now on, when we say

Internet, we mean mobile

handset. This is a trend

nobody will stop."

Masayoshi Son, Softbank, at Mobile

World Congress 2008 in Barcelona

Daniel K. Appelquist, Vodaphone

"Mobile 2.0 is not ’the Future.’ It is services that already exist all around us . These services are maturing at an amazing rate and what they are doing is effectively knitting together Web 2.0 with the mobile platform to create something new: a new class of services that leverage mobility but are as easy to use and ubiquitous as the Web is today”.

Mobile web 2.0 examples, according to Daniel K. Appelquist

SMS -> IM, mobile blogging

MMS -> Media sharing

Operator Portals -> Mobile Web and search

Operator chooses -> User chooses

Premium SMS billing -> Mobile stored value Accounts

Java Games -> Connected Applications (e.g. photo sharing, blogging)

Presence & Push-To-Talk -> VOIP applications

WAP sites -> Web sites that adapt for mobile browsers

WAP push -> RSS readers

Wallpaper -> Idle screen applications

Location services -> Google maps application

Content consumption -> Content creation (e.g. mobile blogging)

Seven principles of Mobile web 2.0 - by Ajit Jaokar och Tony Fish

Mobile content and the changing balance of power (The power of user generated content)

I am not a number, I am a tag (The impact on the telecoms industry's management of numbers)

Multilingual mobile access (Everyone, Everywhere with a phone running .. )

Mobile web 2.0 and Digital convergence (Mobile web 2.0 is a driver to digital convergence)

The disruptive power of Ajax and mobile widgets

Location based services and Mobile web 2.0 (LBS has never quite taken off. Will mobile web 2.0 help?)

Mobile search : Much more than Google on your mobile phone .

Which OS for mobiles?

” Every little thing that Google does is magic…” Android is a new open source operative system and software platform for mobile phones, launched 5 Nov 2007 by Open Handset Alliance (Google, HTC, Intel, Motorola, Samsung among others)

” We are sending out a SMS…”