Lighteningtalk elag2010

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Lighteningtalk elag2010

  1. 1. Lightning talks atELAG, Helsinki<br />June 2010<br />The explosion of searching<br />by suggestions<br />Lars Iselid, Information Architect<br />Teknikhuset AB<br />
  2. 2. Traditional searching by type-in-your-words<br />
  3. 3. Searching by suggestions (Google suggest)<br />
  4. 4. Google suggest help<br />”All of the queriesshown in Suggest havebeentypedpreviously by other Google users…”<br />
  5. 5. Google suggest in the search bar of Firefox<br />
  6. 6. Reuse your search history as suggestions<br />
  7. 7. Reuse your previoususerssearch history by suggestions<br />
  8. 8. Autosuggest at Copenhagen Public Library<br />
  9. 9. Minabibliotek.se (CS Library) usesautosuggest for titles, authors and subjects.<br />
  10. 10. Suggestions from ”real” persons<br />-Dad, howdo I find information about the biggestbird in Sweden?<br />- Use the NE (National Encyclopedia of Sweden)!<br />- No dad, just givemesomewords to typeintoGoogle!!<br />
  11. 11. Conclusion<br />Keywords in Google Analyticsdon’treflecttyped-in-keywordssolely, it reflectssuggestedkeywords and sometimes…<br />
  12. 12. …related terms.<br />
  13. 13. Seperate suggest from original keywords in Google Analytics?<br />
  14. 14. User input of keywords<br />All the users’ keywordstyped in at the search moment haven’tbeenformulated in the users’ ownbrain!! <br />Truism??<br />

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