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Reaching future faster first

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Reaching Future Faster First - Changing the Patent Game by Crafting New Choices

Reaching Future Faster First - Changing the Patent Game by Crafting New Choices

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  • 1. REACHING FUTURE FASTER FIRST crafting innovation togethercrafting innovation together Playing the Patent Game by Crafting New Choices Confidential © Crafitti Consulting Private Ltd. February 14, 2013 1
  • 2. OUR METHODS/MEANS CHANGE – FUNCTIONS REMAIN SAME PRE-DOMINANTLY crafting innovation together World’s First Binary Digits were communicatcrafting innovation together ed by Native Americans!!  http://www.joe- ks.com/archives_dec2010/Sm okeSignals.htm Confidential © Crafitti Consulting Private Ltd. February 14, 2013 2
  • 3. Google trends 07 THE GIXBANG WORLD June 2012: crafting innovation together Globalization is Increasing at twice the rate ofcrafting innovation together Complexity we need to increase the rate of Innovation 5 TIMES! Confidential 3 February 14, 2013 ©
  • 4. Google trends 30 THE GIXBANG WORLD January 2013: crafting innovation togethercrafting innovation together 5 Times Increase in Innovation is Needed! To adapt to rapid Globalization and increasing Complexity! Confidential © Crafitti Consulting Private Ltd. February 14, 2013 4
  • 5. crafting innovation together Massive Innovation Needed – It requires shift in FUNDAMENTAL WAYS IN WHICH WE THINK!crafting innovation together Confidential
  • 6. PASSION ….. Is the new Skill for the New World … crafting innovation togethercrafting innovation together Confidential
  • 7. What (should) make the NEW? crafting innovation togethercrafting innovation together Purpose Confidential © Crafitti Consulting Private Ltd. February 14, 2013 7
  • 8. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private 8
  • 9. crafting innovation together Giant Step For Mankind One small step for a moon mancrafting innovation together NATURA NIHIL EST CALLIDIUS Nothing is more inventive than nature Marcus Tullius Cicero (106-43 BC), Roman rhetorician, philosopher, statesman All our technologies and innovation may not stand the Confidential test of nature!! ~ However, we have an ALGORITHM!
  • 10. Universe as an Evolutionary System – a new understanding (NASA report 2009) crafting innovation together • Cosmic Evolution, the idea that the universe and its constituent parts are constantly evolving, has become widely accepted only in the last 50 years. • … the relationships among planets, stars, and galaxies, and the evolution of the universe itself, became much better known through the discoveries by planetary probes and space telescopes in the latter half of the century.crafting innovation together • It was also during the last 50 years—a century after Darwin proposed that evolution by natural selection applies to life on our own planet—that researchers from a variety of disciplines began to seriously study the possibilities of extraterrestrial life and “the biological universe.”1 • Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors. (NASA Report 2009) Confidential 10 February 14, 2013 ©
  • 11. crafting innovation togethercrafting innovation together Confidential 11 February 14, 2013 ©
  • 12. Emergence of Order, Form and Structure crafting innovation together Discrete Stages Identified!crafting innovation together Confidential 12 February 14, 2013 ©
  • 13. THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL crafting innovation together • Evolution applies positive feedback in that the more capable methods resulting from one stage of evolutionary progress are used to create the next stage. As a result, the rate of progress of an evolutionary process increases exponentially over time. Over time, the “order” of the information embedded in the evolutionary process (i.e., the measure of how well the information fitscrafting innovation together a purpose, which in evolution is survival) increases. • A correlate of the above observation is that the “returns” of an evolutionary process (e.g., the speed, cost-effectiveness, or overall “power” of a process) increase exponentially over time. Confidential © Crafitti Consulting Private Ltd. February 14, 2013 13
  • 14. THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL (Contd…) crafting innovation together • In another positive feedback loop, as a particular evolutionary process (e.g., computation) becomes more effective (e.g., cost effective), greater resources are deployed toward the further progress of that process. This results in a second level of exponential growth (i.e., the rate of exponential growth itself grows exponentially). • Biological evolution is one such evolutionary process.crafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 14
  • 15. THE LAW OF ACCELERATING RETURNS – RAY KURZWEIL (Contd…) crafting innovation together • Technological evolution is another such evolutionary process. Indeed, the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution. • A specific paradigm (a method or approach to solving a problem, e.g., shrinking transistors on an integrated circuit as an approach to making more powerful computers) provides exponential growth until the method exhausts its potential. When this happens, a paradigm shift (i.e., acrafting innovation together fundamental change in the approach) occurs, which enables exponential growth to continue. Confidential © Crafitti Consulting Private Ltd. February 14, 2013 15
  • 16. Reaching Future Faster crafting innovation together Law of Accelerating Returns tells us • Future is approaching us faster • We also need to approach future faster compared to past – we can not continue to becrafting innovation together complacent with our successes of the past • We need to use the algorithm of nature – The Evolution • Reaching future faster, First, is the competitive advantage Confidential © Crafitti Consulting Private Ltd. February 14, 2013 16
  • 17. Its Imperative – We Continuously Invent Change! crafting innovation together • Globalizing Innovation Complexity (GIXBang World) • Patents at the Center of the GIXBang world • Demand for Non-Obvious Ideas, Faster • (Stronger) Patent Portfolio Creation is a Strategic Need • We Need Radically different Methods to Thrive in the new world (Some say even tocrafting innovation together survive, e.g., Kodak which was the Google of 19th Century, is no more) • Strength of an Invention and of a Patent • Learning to Invent is a strategic need • Inculcate Inventive Thinking – How to Invent? • Inventing the Future • Laws of Technology Evolution Confidential 17 February 14, 2013 ©
  • 18. STORIES OF crafting innovation together CHANGEcrafting innovation together How to use Theory of Evolution for Inventing the NEXT …. Confidential
  • 19. FIRST SYSTEMATIC STUDY OF TECHNOLOGICAL EVOLUTION RESULTED in TRIZ crafting innovation together • Discovered patterns in patents, published paper. Sent to Gulag • 1954 released, analysed 2,500,000 patents • Identified what makes a strong invention • 1956-1985 TRIZ formulatedcrafting innovation together Altshuller formulated main postulates of TRIZ: The evolution of engineering systems is not a random process, but obeys certain laws; Products/processes evolve towards the increase of perfection (ideality) by elicitation and overcoming technical and physical contradictions. Altshuller was put in Gulag by Stalin Confidential © Crafitti Consulting Private Ltd. February 14, 2013 19
  • 20. 5 Levels of Inventions crafting innovation together • Pioneering Invention – based on newly discovered phenomenon Level 5 (<0.3%) • Pushing existing technology to a higher level • Revolutionary • New System Developed Level 4 (< 4%) • Interdisciplinary solutions • Replacing old technology with New • Radical change or elimination of one principal system component Level 3 (19%) • One Engineering Discipline • Resolution of a physical contradictioncrafting innovation together • Slight Modification of the system Level 2 (45%) • Knowledge from different areas within the industry • Resolution of a technical contradiction • A simple improvement Level 1 (32%) • Knowledge within the trade • No system conflicts are resolved Confidential 20 February 14, 2013 ©
  • 21. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 21
  • 22. crafting innovation togethercrafting innovation together Confidential 22 February 14, 2013 ©
  • 23. WHAT IS THE LEVEL OF YOUR INVENTION? crafting innovation together QUANTIFYING THE LEVELS OF INVENTION APPLE Filed this patent in 2005crafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 23
  • 24. Crafitti’s Level of Invention Tool Key Changes described in this patent compared to prior art crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 24
  • 25. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 25
  • 26. It’s a Level 2 Invention crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 26
  • 27. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 27
  • 28. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 28
  • 29. If we have to understand “How to Invent” we need to understand … crafting innovation together • How to generate Ideas – lots of ideas! • Need to understand how nature invents! • Choose relevant problems – problems thatcrafting innovation together demand inventive solutions • May be – if we know which direction will lead to stronger ideas – we have to generate less ideas! Confidential 29 February 14, 2013 ©
  • 30. WHAT IS AN INVENTIVE PROBLEM? – TRIZ defines crafting innovation together • No known means for solution • High psychological inertia • Contains one or more contradictions A contradiction is a situation where an attemptcrafting innovation together to improve one feature of the system leads to the degradation of another feature. Confidential 30 February 14, 2013 ©
  • 31. Universe as an Evolutionary System – a new understanding (NASA report 2009) • Cosmic Evolution, the idea that the universe crafting innovation together and its constituent parts are constantly evolving, has become widely accepted only in the last 50 years. • It was also during the last 50 years—a century after Darwin proposed that evolution by natural selection applies to life on our own planet—that researchers from a variety of disciplines began to seriously study the possibilities of extraterrestrial life and “the biological universe.”crafting innovation together • Cosmos and Culture : Cultural Evolution in a Cosmic Context / Steven J. Dick and Mark Lupisella, editors. (NASA Report 2009) In the light of the above – Altshuller’s postulate in 1946 that technological systems are evolutionary and obeys certain laws is amazing! More important: he created a framework to apply Confidential these Laws to invent the Crafitti Consulting Private 31 February 14, 2013 NEXT! ©
  • 32. Technological Systems are Evolving towards IDEALITY crafting innovation together • Altshuller was the first to realize that the direction of progress, or technical evolution, is defined by increasing the ideality level • An Ideal system does not exist, but all of its functions are fulfilled at the right time and at the right place — without energy, substance, or other resources, and without any ill effects.crafting innovation together Searching for a needle in a Haystack! February 14, 2013 32 Confidential © Crafitti Consulting Private Ltd.
  • 33. IDEALITY – The Cardinal Law (Technical Systems are striving for Perfection) crafting innovation together Contact Evolution of Lens Eye-Glasses Ideality The bifocals Laser surgerycrafting innovation together Progressive Lenses Every System Evolves towards Ideality - Function delivery with no harm and no cost TIME Confidential © Crafitti Consulting Private Ltd. February 14, 2013 33
  • 34. Laws – Relation to S-curves crafting innovation togethercrafting innovation together Confidential 34 14-02-2013 ©
  • 35. Height of Inventive Step – Using Lines crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 35
  • 36. Quantifying the Height of Inventive Step crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 36
  • 37. SocialCitNet (www.socialcitnet.com) crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 37
  • 38. crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 38
  • 39. Depth 2 Citation Network of the Patent crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 39
  • 40. NDPI: Quantifies the key patents in the network crafting innovation togethercrafting innovation together Confidential © Crafitti Consulting Private Ltd. February 14, 2013 40
  • 41. The Saturation of a Field Fluid Catalytic Cracking crafting innovation together The S-Curve Analysis – FCC - a Mature Field WE HAVE TOcrafting innovation together START A NEW S-CURVE Confidential 41
  • 42. Cold Radiation Cracking – a recent patent – is this a possible path? For a New S-Curve crafting innovation togethercrafting innovation together Confidential February 14, 2013
  • 43. crafting innovation together The question is whether a conservative, capital- intensive oil industry will buy the idea. To hear Brainerd tell it, refining couldcrafting innovation together certainly use something like it. A lot of new oil fields have oil that’s too thick to pump, and that’s a shame, because there’s so much of the stuff. Confidential © Crafitti Consulting Private Ltd. February 14, 2013 43
  • 44. Key Points crafting innovation together • Patent Game needs to be changed because of the GIX Bang World Characterized by law of accelerating returns • As future approaches us faster we need to move faster ahead to leapfrog the future • Reaching Future Faster is the approach • However, you need to approach it first • The best way is to – create the futurecrafting innovation together • TRIZ based laws of technical evolution are key guidelines • Compared with the new science of networks – applied to citation analysis can lead to quickly filtering key approaches that many are thinking • This combination provides a new way to play the patent game by crafting new choices! Confidential © Crafitti Consulting Private Ltd. February 14, 2013 44
  • 45. crafting innovation together Thank You Navneet Bhushan navneet.bhushan@crafitti.comcrafting innovation together Crafitti Consulting Pvt Ltd |www.crafitti.com (navneet.bhushan@crafitti.com Innovationcrafting.blogspot.com) +91 9902766961 Confidential ©
  • 46. Crafitti Consulting Private Limited crafting innovation together Crafting INNOVATION Together • We co-craft end-customer value with every mind working with us by – Enabling Emergence of NEWcrafting innovation together – Maximizing the LIFE of EACH IDEA – Empowering IDEAS – Making Innovation Happen – Future-proofing by creating Future insights and forecasts Confidential February 14, 2013 46
  • 47. CRAFITTI IN 2012 crafting innovation together The Society for Reliability Engineering, Quality and Operations Management (SREQOM) Conferred an Award to Navneet Bhushan for his outstanding contributions as an Author, Researcher, Consultant and Innovator on 28th November 2012 at the 6th International Conference at Delhi University ! Awarded: Entrepreneurial Innovation and Leadership Award for 2012 at Indiracrafting innovation together International Innovation Summit at Pune, India TRIZ Tutorial at PMI Conference at Bangalore, September 2012 KEYNOTE SPEECH AT INTERNATIONAL CONFERENCE ON TECHNOLOGY AND INNOVATION MANAGEMENT, 10-12 October 2012, Kathmandu, Nepal Confidential February 14, 2013 47
  • 48. CRAFITTI IN 2012 crafting innovation togethercrafting innovation together Confidential February 14, 2013 48
  • 49. CRAFITTI INVITED TO PRESENT IN INTERNATIONAL CONFERENCES AND STRATEGIC FORUMS (Upcoming) crafting innovation togethercrafting innovation together National Law School India Invitation only Yearly Strategic R&D University’s unique International Conclave of Oil & Gas Industry in India Conference Invited to speak at the 8 days Global IP Convention 23-30 Jan 2013 Confidential February 14, 2013 49
  • 50. Contents crafting innovation togethercrafting innovation together Crafitti offers active collaboration to craft ideas in multiple innovation contexts. CRAFITTI: Your Global Innovation and IP Think Tank Confidential February 14, 2013
  • 51. Crafitti Consulting: Background crafting innovation together • INNOVATION RESEARCH AND CONSULTING in business, science and technology contexts • Started in June 2008 and was incubated at the NSR Centre for Entrepreneurial Learning at IIM Bangalorecrafting innovation together • Crafitti’s frameworks provide potent platforms to innovate in crafting strategies, breakthrough products, new services, technological alternatives, patent portfolios, process design and embedding successful change in organizations. Confidential 51
  • 52. crafting innovation togethercrafting innovation together THE EXPLODING GLOBALIZING INNOVATION COMPLEXITY - THE GIX BANG World Confidential February 14, 2013 52
  • 53. Crafitti’s Framework for Innovation crafting innovation together 1. EXPLORE SEE OBSERVE UNDERSTAND AND LIVE – Reach to the SOUL of a System 2. IDEATE INVOKE – ALVIS IN YOU – Analytical Logicalcrafting innovation together Value Inventive and Systems Thinking 3. EMPOWER IDEAS CRAFT CHANGE – Connect, Relate, Allow, Follow-Up, Turn-Around Confidential February 14, 2013 53
  • 54. SEE ANALYTICAL LOGICAL CRAFTING NEW CHOICES OBSERVE VALUE crafting innovation together INVENTIVE UNDERSTAND SYSTEMS LIVE EXPLORE IDEATE INTEGRATED REACH TO CRAFTING FIVE THE SOUL OF NEW DIMENSIONAL THE SYSTEM CHOICES THINKINGcrafting innovation together EMPOWER CRAFT THE CHANGE Follow- Turn - Communicate Relate Allow Up Around Confidential
  • 55. An Integrated Approach – ALVIS THINKING crafting innovation together Value Thinking Logical (Minimize Waste – Inventive Maximize Value) Thinking Thinking (Informal and (Ideality – Functions Formal Reasoning) – Resources)crafting innovation together Analytical Systems Thinking (Divide complex problems ALVIS Thinking (Holistic Approach into multiple solvable problems ) – Exploring Complexity) Confidential February 14, 2013 55
  • 56. THE BLUEPRINT FOR NEW …. crafting innovation together TECHNOLOGY BUSINESS CUSTOMER • INVENTIONS • VALUE • CUSTOMER FORESIGHT AND PATENTS NETWORK VALUE FRAMEWORK SYSTEMS, SYSTEM of SYSTEMS for INVENTIONS INVENTING Algorithmic Solutions to Problems/ AND DECISIONS INNOVATIVE Multi-Objective, Multi-Criteria,crafting innovation together Multi-Expert Network of Decisions ENTERPRISE DELIVERY INNOVATION EVOLUTION DESIGN IMPROVEMENT • SET-BASED • KAIZEN BLITZ CONCURRENT •ANALYTICAL/ ENGINEERING LOGICAL/ VALUE/ INVENTIVE/ SYSTEMS THINKING Confidential February 14, 2013
  • 57. CRAFITTI’s EVENTS 2012 crafting innovation together • TRIZ Workshops in Bangalore (July 2012) and Chennai (August 2012) • Patent Valuation Workshop in Bangalore (August 2012) • Lean IP Cell Creation Workshop in Bangalore (September 2012)crafting innovation together Confidential February 14, 2013 57
  • 58. Crafitti and TRIZ crafting innovation together • Genrikh Altshuller, a Soviet Union naval patent officer after Second World War, started a systematic study of patents – his aim was to find out what makes a successful invention. He asked, “Can there be an algorithm for inventing?” His search led him to develop a unique methodology called Theory of Inventive Problem Solving (acronym TRIZ in Russian). TRIZ discovered technological evolutionary laws that surprisingly can be used to predict the future ofcrafting innovation together an invention. • Crafitti Consulting Private Limited (Crafitti) has developed on the TRIZ way of doing problem solving, patent analysis, and breakthrough concepts development by reinforcing TRIZ with other techniques to build a powerful framework for Innovation. We offer a unique service for Empowering an Enterprise with TRIZ. Confidential © Crafitti Consulting Private Limited
  • 59. Crafitti organized the FIRST TRIZ INDIA SUMMIT – 29- 30 July 2010 Bangalore crafting innovation togethercrafting innovation together Confidential 59 ©
  • 60. INNOVATION Workshops: In Summary • Workshops conducted across India – Bangalore, Chennai,a Mumbai,oDelhi,nHyderabad cr fting inn vatio together • Thousands of delegates connected and filled with enthusiasm to apply and experiment with CRAFITTI’S INNOVATION FRAMEWORKS • INNOVATION FRAMEWORKS familiarized in multiple diverse organizations (to name a few) – – Engineering (Weir Minerals, Soliton, Reliance Industries) – Defence & Aerospace (Boeing, Honeywell, ) – Telecommunication (Subex, Hughes Systique) – Technology (Philips, LG, Honeywell, Applied Materials)crafting innovation together – Pharma (Ranbaxy) – IT Products and Software Services (Accenture, TCS, Infosys, Wipro, iGate, Hexaware, Computer Associates) – FMCG and Consumer Care (Nestle, Cavin Kare) – Automotive (TVS Motors, ELGI, Robert Bosch) – Chemicals (Sud-Chemie) – Start-ups, New Firms (BigInfoLabs, Arigami, MeshLabs, MetaOme, Model Bio Systems, GDI) – IP and Patent related (SciTech Patent Art, Global IP Services, FoxMondal) – Government Scientific Organizations (IOCL, HAL, various labs of DRDO at Delhi and Bangalore) Confidential © Crafitti Consulting Private Limited
  • 61. Crafitti: Offerings crafting innovation together • NEW CHOICES Workshop/ NEW CHOICES Awareness Sessions • Enabling an Enterprise (30-48 weeks intense engagement) – Using Crafitti’s 3E Framework – Explore, Engage and Empower • Way of Knowledge Collation and Function Analysis based on Enterprise knowledge basecrafting innovation together • Patent Analysis and Patent Portfolio Management • Strategic – Tactical – Operational Innovation Projects – Idea Crafting • Exploratory Opportunity Finding for your technology, patent, product or services Confidential © Crafitti Consulting Private Limited
  • 62. Read the Abstract – Identify the Key Element of Invention crafting innovation together 5 Levels of Inventions Assignee crafting innovation together • Pioneering Invention – based on newly discovered phenomenon Filing date Level 5 (<0.3%) • Pushing existing technology to a higher level • Revolutionary crafting innovation together Identify the sentence where the key invention is c r a f t i n g i n •n o v a t i o n t o g e t h e r New System Developed IPC Class mentioned? Can you also identify the Level 4 (< 4%) • Interdisciplinary solutions • Replacing old technology with New function or effect produced by the invention? • Radical change or elimination of one principal system component US Class Confidential Level 3 (19%) • One Engineering Discipline • Resolution of a physical contradiction crafting innovation together 6708333 • Slight Modification of the system Level 2 (45%) • Knowledge from different areas within the industry • Resolution of a technical contradiction © CREAX Information Technologies Ltd. • A simple improvement Level 1 (32%) • Knowledge within the trade • No system conflicts are resolved Confidential © Crafitti Consulting Private Ltd. March 1, 2009 41 Crafitti’s -Patent based Research, crafting innovation together Development and Consulting Claim 2 Claim 6 Claim 3 Claim 4 Claim 8 Claim 7crafting innovation together Claim 5 Claim 9 crafting innovation together Confidential Confidential February 14, 2013 62
  • 63. Innovation Novelty/ Prior Art Search Services Basic and Advanced Invention and Patent Strength Idea Crafting crafting innovation together Analysis using TRIZ Ego-Centric and Social Citation Networks of a Design of Strategy Patent Technologic Alternatives Study of a Patent/ Kaizen Blitz Invention Opportunity Finding for a Patent/ Invention Invention and Patent Services Advanced Patent Portfolio Analysis using TRIZ Network Analysiscrafting innovation together TRIZ based Technology Maps Embedding Innovation DNA Patent/Invention Valuation Value Crafting Decision Crafting IP Strategy Invention and IP Audit Patent Services Confidential 63