Presentation Made at International Business Conference at AMITY 15 March 2013

1. Taking On
the Next
navneet.bhushan@crafitti.com
Mobile: +91 9902766961
15 March 2013, NOIDA
Creating Successful
Change by creating
Innovation Co-Crafters

2. KEY POINTS
• KEY DRIVERS OF FUTURE – INDIA’S ROLE
• INNOVATION
• CHANGING THE EDUCATION SYSTEM
– GIVING ANOTHER ALTERNATIVE
• INNOVATION CO-CRAFTING
• SYSTEM FOR CREATING INNOVATION CO-
CRAFTERS

3. India’s Demographic Dividend
• "With a median age of 33, China's population is
edging toward middle age, while India, with a
median age of just 25, is still relatively youthful.
• The ratio of workers to dependents in China.... will
likely peak at 2.6 in 2010, then decline, leaving ever
smaller numbers of workers born of the country's
one-child policy to support a vast aging population.
• In India, meanwhile, the demographic
transformation will be less sharp but longer lived;
the ratio of workers to dependents will peak at 2.2,
but not until 2035, suggesting that the potential
economic gains from India's demographic dividend
are still to come...
http://www.hsph.harvard.edu/review/txt_rvwsf06_blo
om.html
We need to own the Next 25 Years ……

4. If India acts urgently, it may well be next
global economic powerhouse, as everyone
wants to believe. If not, all bets are off.

5. How to make the future count?
Leaders who will Lead India to build
the new globe are already born ….
How will we help them in changing the globe ……

6. EXISTING EDUCATION SYSTEM
…. Tries to fit water into pre-fixed glasses – may be
of different shapes …
STUDENTS
PRE-FIXED GLASSES of the Education System

7. Breaking the Glass!
- EXISTING EDUCATION SYSTEM
Can the Learner
Choose the
glass – or create
his/her own
container?

8. © Crafitti Consulting Private
March 15, 2013 8
Ltd.

9. We teach our students ….
• Physics
• Chemistry Why can’t we teach
• Mathematics
• Biology
them to be Inventors,
• Computer Science Innovators,
• Languages
• History
Entrepreneurs ….
• Geography
• …….

10. There Exists a Science of Invention and
Innovation ….
• How to Think about the problem of Inventing …
We need to solve the problem of Inventing … We
need a Theory of Inventing …. We need a Theory
of Inventive Problem Solving
• The Theory needs to be practiced …. And it
needs to reach the most fertile mind quickly …
• We need our children to become innovators –
we need them to experience the Joy of
Inventing ….

11. After years of experimenting and
successful usage with well-established
Engineers and Scientists….
Crafitti Consulting Private Limited
(http://www.crafitti.com) brings a Unique programme
to transform MBA’s, Engineers and Professionals
INVENTORS, INNOVATORS and ENTREPRENEURS ….
INNOVATION IGNITION PROGRAMME
FOR COLLEGES …..
Do you want your College to have Innovation Ignition?

12. Intel’s Ex-CEO
PARANOID!
© Crafitti Consulting Private
March 15, 2013 12
Ltd.

13. VENTURES FAIL ….
BECAUSE THEY WERE NOT
INVENTED!!!
March 15, 2013 13
© Crafitti Consulting Private
Ltd.

14. CREATIVITY, INVENTION,
INNOVATION
• Creativity:
Generating/Imagining/Re-
imagining New
Alternatives/Options/ Choices
(May be Purposeless/Purposeful)
• Invention: Successful technical
solution to a problem (Purposeful)
• Innovation: Creating successful
change through ideas (Purposeful)
© Crafitti Consulting Private
March 15, 2013 14
Ltd.

15. Some More Definitions
Term Definition/ Description
Decision- Selecting a subset of available choices for going into
Making future to achieve an objective (Purposeful)
Ideas Those thoughts that bring in the genesis of change –
many times fundamental. (May emerge through
imagination, problem solving, improving a working
system or serendipitously)
Crafting A process of giving shape, form and structure to an
abstract concept or idea in such a manner that it
performs specific functions or behave in specific ways
under a range of environmental conditions and
situations.
© Crafitti Consulting Private
March 15, 2013 15
Ltd.

16. Google trends 07 THE GIXBANG WORLD
June 2012:
Globalization is Increasing
at twice the rate of
Complexity we need to
increase the rate of
Innovation 5 TIMES!
Google trends 30
January 2013:
March 15, 2013 © Crafitti Consulting Private Ltd. 16

17. PASSION ….. Is the New Skill for the
New World

18. What (should) make the NEW?
Purpose
© Crafitti Consulting Private
March 15, 2013 18
Ltd.

19. How many NON-OBVIOUS IDEAS are
needed?
How to Get Non-Obvious
Industrial "Success" Curve Ideas?
4
3000 Raw Ideas (unwritten) Stevens and Burley – • Perseverance, Patience, Burning
Log 10 of Number of Ideas
3
Research and Technology your hands – sometimes burning
Management May 1997. yourself as well
300 Ideas Submitted
• Systematically search for ways of
2
125 Small Projects
overcoming barriers – by getting
1
9 Significant Developments
relevant knowledge and getting
4 Major Developments the mind to relevant
1.7 Launches I Success
psychological state
0
0 1 2 3 4 5 6 7 8
Stage of NPD process
In 1997 - 3000 Raw Ideas = TODAY (2013)
1 Successful Product! We need more –many more - ideas?
Non-Obvious Ideas!

20. IDEAS and Sources
IDEAS are those thoughts that bring
in the genesis of change – many IDEAS need to be crafted through
times fundamental. These are orchestrated immersion. Contrary to
thoughts that one doesn’t get in popular belief of organization having lots
regular run-of-the-mill thinking. of ideas and it is all about execution, our
IDEAS can happen serendipitously in experiences show ideas need to be crafted
human mind. They can happen at any through orchestrated immersion of minds
time. They can be fleeting glimpses
of problem solutions, can be dreams
that work inside and with the enterprises.
of possible new opportunities, can be
new design structures or simply new
experiences.
IDEAS doesn’t happen just like that.
They come to prepared minds. Only
prepared minds can transform these
thoughts into change. It requires an
ability to generate and execute at the
same time.
© Crafitti Consulting Private Ltd. 20

21. WE NEED HELP TO Generate Ideas
and Create the NEW
Massive Innovation is Needed – It
requires shift in FUNDAMENTAL WAYS
IN WHICH WE THINK!

22. Crafitti’s Framework for Innovation
1. EXPLORE
SEE OBSERVE UNDERSTAND AND LIVE
– Reach to the SOUL of a System
2. IDEATE
INVOKE – ALVIS IN YOU – Analytical Logical
Value Inventive and Systems Thinking
3. EMPOWER IDEAS
CRAFT CHANGE – Connect, Relate,
Allow, Follow-Up, Turn-Around
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23. SEE ANALYTICAL LOGICAL
CRAFTING NEW CHOICES
OBSERVE
VALUE INVENTIVE
UNDERSTAND
SYSTEMS
LIVE EXPLORE IDEATE
INTEGRATED FIVE
REACH TO THE SOUL CRAFTING DIMENSIONAL
OF THE SYSTEM NEW THINKING
CHOICES
EMPOWER
CRAFT THE CHANGE
Follow- Turn -
Communicate Relate Allow
Up Around

24. An Integrated Approach – ALVIS THINKING
Value Thinking
Logical (Minimize Waste – Inventive
Maximize Value)
Thinking Thinking
(Informal and (Ideality – Functions
Formal Reasoning) – Resources)
Analytical
Systems
Thinking (Divide
complex problems ALVIS Thinking
(Holistic Approach
into multiple
solvable problems ) – Exploring
Complexity)
March 15, 2013 24

25. FIRST SYSTEMATIC STUDY OF TECHNOLOGICAL
EVOLUTION RESULTED in TRIZ
• Discovered patterns in patents,
published paper. Sent to Gulag
• 1954 released, analysed
2,500,000 patents
• Identified what makes a strong
invention
• 1956-1985 TRIZ formulated
Altshuller formulated main postulates of TRIZ:
The evolution of engineering systems is not a random process, but obeys certain
laws;
Products/processes evolve towards the increase of perfection (ideality) by elicitation
and overcoming technical and physical contradictions.
Altshuller was put in Gulag by Stalin
March 15, 2013 25
© Crafitti Consulting Private
Ltd.

26. Taking On the Next
Learn to Innovate –
UNLEASHING
INNOVATION
CO-CRAFTERS!

27. Innovation Ignition Programme for Colleges
• A Unique Programme for MBAs, Engineers and
Working professionals
• A Unique Programme for Teachers (They are most
under-utilized inventors in an institute)
• College will own the inventions and patents by their
students and teachers
• Students and Teachers will have their names on the
Patent as Inventors! And a stake in the patent
• Colleges can have stakes in incubated companies of
their students
• Schools can generate revenues from their
“INTELLECTUAL PROPERTY”

28. 9 Months - Innovation Co-Crafting
Programme – Give Birth to your IDEA
• Phase I: UNDERSTAND THE WORLD AROUND YOU (Trimester I)
Discover yourself and your business – Make your model of the
world – articulate that model
• Phase II: UNDERSTAND YOUR MARKETS AND YOUR
CUSTOMERS (Trimester II)
Describe and Develop your Business – Identify key opportunities
and problems – Develop possible strategic directions that your
business can take
• Phase III: UNDERSTAND YOUR BUSINESS (Trimester III)
Deploy and Measure your Business – What is working – How you
are making decisions about your business
10 weeks- Certified Innovation Co-Crafter Programme

29. For Whom …
In 9 Months
companies
can create
their RED
teams

30. For Whom …
You are an MBA – but not
EMPLOYABLE in a world which has
changed from the world that is In 9 Months you
taught in MBAs can become the
Change Agent
that companies
will be looking
to buy you

31. For Whom …
Is it time to change Job? Or
Maybe – Its time to start the
dream of creating your own In 9 Months you
venture will deliver the
venture that
you always
dreamt of

32. TRIMESTER I – Subjects (480 Hours in
12 weeks)
• TRIZ - Inventive Thinking 54 Hours
• Scenario Writing/Planning 54 Hours
• Crisis/Seminar Gaming 54 Hours
• Networks/Social Networks 54 Hours
• Theory of Evolution 54 Hours
• Field Work I – Understanding World 90 Hours
• Discover yourself and your business 120 Hours

33. TRIMESTER II – Subjects (480 Hours in
12 weeks)
• Strategy 54 Hours
• Systems Thinking 54 Hours
• Understanding Wealth and Money 54 Hours
• Globalization 54 Hours
• Theories of Innovation 54 Hours
• Field Work II – Understanding Customers 90 Hours
• Describe and Develop your Business 120 Hours

34. TRIMESTER III – Subjects (480 Hours in
12 weeks)
• Why and How your Business Can fail? 54 Hours
• Digital Disruptions 54 Hours
• Value, Lean and Quality Thinking 54 Hours
• Intellectual Property Systems 54 Hours
• Theories of Decision Making 54 Hours
• Field Work III – Understanding Your Business 90 Hours
• Deploying and Measuring your Business 120 Hours

35. AIM
The key aim of the school is to Learn, Create,
Make, Invent, Design, Think and to Ignite the
Innovation Potential in EVERYONE participating
in this school.
CREATING INNOVATION CO-
CRAFTERS

36. WHO IS AN INNOVATION CO-CRAFTER
An Innovation Co-Crafter is a
Simpleton, Scientist and Saint -
who starts along with people in a
system (experienced domain
experts) to reach to the SOUL of the
system. He starts every time as a
simpleton - then he becomes a
scientist and finally achieves
sainthood - reaching and delivering
a wisdom of the system to effect
change that is needed - making the
system as close to Ideal as is
possible. In this journey - he creates
systemic change along with people
in the system.
March 15, 2013 36

37. WHO IS AN INNOVATION CO-CRAFTER
Every time the co-crafter starts as a
simpleton who has multiple lenses to
view reality and many times creates
new lenses to look at reality - during
these adventures in wonderland he
behaves like a scientist –
experimenting, exploring,
understanding through the steps of
SOUL - See, Observe, Understand and
Live - after the simpleton has reached
to the SOUL of the system, he starts
the change process needed - a change
that impacts all around him. Slowly
the wisdom gleaned from these
becomes the new change that the
system needed and experts start
developing their expertise in the new
change!
March 15, 2013 37

38. WHO IS AN INNOVATION CO-CRAFTER
A co-crafter is a simpleton who becomes a scientist and then
achieves sainthood by working with a system and the people
in the system to make the system as close to an ideal system
as is possible - He has to be humble, has to accept that he
doesn’t know and actually need to reach the SOUL of the
system by learning to See, Observe, Understand and Live
(SOUL) the system. Achieving Sainthood from being a
simpleton every time is a learning process!
A co-crafter takes the organization that he works with to the
Simplicity on the other side of complexity - one has to go
through complexity. This side of simplicity will keep us
simpletons - I hope you can connect with being Simpleton as
this side of complexity - being a Saint is on other side of
complexity and exploring complexity is being a scientist!
The co-crafter takes the system through a journey of
simplicity from this side of complexity to the other side of
March 15, 2013
complexity, breaking and many times shattering the
38
mountains of complexity!

40. 3 Conditions for Learning
Low Threat and High
Challenge
Relaxed Alertness
Orchestrated
Immersion Active Processing
Experiences
processed as
In Multiple, the basis of
Complex, Meaning
Authentic
Experiences

41. • Chaotic Dumbness (High Threat, Low Challenge)
– Comply with this or else…
– Constant use of “Killer Phrases” to destroy new ideas
• Automated Disjointedness (Delegation, Hands Off)
– Follow the process, don’t worry about anything
– Processes above people – Right processes Mandated will create
results
– “Skill Set” based work assignment
• Passive Analysis (Data Collection, Historical Data Analysis)
– Give me all the data that has been accumulated – I will analyze
and give you Insights
– Quantify – if you cant quantify you don’t really know?
– We will do a Quarterly Analysis to provide you results

42. From Chaotic Dumbness to Relaxed Alertness
From Automated Disjointedness to Orchestrated Immersion
From Passive Analysis to Active Processing

43. Competitive Advantage- Over Ages
How Fast
Co-Create
How Fast
Innovate
Extent of Connectedness
How much
Actionable
How much Knowledge
and Quickly
can be
Informed
How much can In the Connected Age –
How much of
be produced
Agricultural Co-Creators will thrive
land and
Natural
Resources
Time

44. IDEAS…. The new world of
Ideas

45. Taking On the Next 25 Years
By Creating INNOVATION
CO-CRAFTERS
Thank You!
navneet.bhushan@crafitti.com
http://www.crafitti.com
+91 9902766961