Social networking in organisations: Trends & challenges. SEA-SoNS Workshop - Brussels, 20 March 2012

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Presented at the SEA-SoNS Workshop - Brussels, 20 March 2012 http://is.jrc.ec.europa.eu/pages/TFS/SEA-SoNS.html

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  • Note:
    This workshop was done in preparation to the Digital Agenda Assembly 2012 :: Workshop :: Social Media. http://ec.europa.eu/information_society/events/cf/daa2012/item-display.cfm?id=8279

    The community associated to this workshop is available at:
    http://daa.ec.europa.eu/group/5/content

    Hashtag for this workshop: #Da12social
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Social networking in organisations: Trends & challenges. SEA-SoNS Workshop - Brussels, 20 March 2012

  1. 1. Social networking in organisations: Trends & challenges. Articulating the individual & the organisational dimension A Personal views Thierry Nabeth20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  2. 2. Issues and challenges The individual perspective  Many of the survey only take a top-down perspective. What about the end users perspective? What’s in it for him/her? Specificity of each tool & articulation  The different social tools (SNS, Wiki, microblogging, blogs) function differently and fulfill different functions.  How the different tools are combined in the organization? What are the new roles and professions?  e.g. Community management, social media management Understanding online Identity(ies)  Privacy issues, legislation. But also what is their role in the dynamic of the interaction (e.g. trust, reputation).20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  3. 3. The organizational perspective Culture & control (Bottom-up versus top down) New processes (e.g. open innovation) New roles (Social activity takes time) Productivity (distration? Effectiveness?) Complexity explosion Leaking of information20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  4. 4. The individual perspective Motivation (of the individual to engage into an exchange) The contribution to the psychological needs (neurocognition) The « interaction » overload, burnout Redefinition of work, of learning … Etc…20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  5. 5. Contexts & Practices(for the individual & the organisation) Implication for the Work practices.  Distance working & connectiveness: Access to resources, but also fulfill some psychological needs (motivation, inclusion).  Mobility Learning  Social learning?20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  6. 6. Some previous studies on ESN References of reports from analysts & consulting firms Altimeter (2012). Making the Business Case for Enterprise Social Networking, Focus on Relationships to Drive Value. Altimeter, February 22, 2012, by Charlene Li, Alan Webber and Jon Cifuentes Deloitte (2011). Social Software for Business Performance. The missing link in social software: Measurable business performance improvements. Deloitte LLP February 28, 2011. by Megan Miller, Aliza Marks, and Marcelus DeCoulode (advisors: John Hagel, John Seely Brown, Duleesha Kulasooriya) McKinsey (2011). How social technologies are extending the organization. McKinsey Quarterly November 2011 by Jacques Bughin; Angela Hung Byers; and Michael Chui (Note: the 5th of a series that is conducted every year). References of articles from academics Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM 53(12): 67-79 Turban, Efraim; Bolloju, Narasimha and Liang, Ting-Peng (2011). Enterprise Social Networking Opportunities, Adoption, and Risk Mitigation. Journal of Organizational Computing and Electronic Commerce, 21: 202–220, 2011 Voigt KI, M Ernst (2010). Use of Web 2.0 applications in product development: an empirical study of the potential for knowledge creation and exchange in research and development. International Journal of Engineering, Science and Technology 2 (9) : 54-6820/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  7. 7. More research needed Topics  Collective intelligence  Social media  Social learning The new methods:  Computational social science  (Social) neurocognition?20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  8. 8. Cognition ofCollaboration & Cooperation 2.0 New model of collaboration & cooperation are emerging  Collective intelligence. (e.g. in Open innovation)  New way of looking at human rationality. (Man or woman is not a pure homo-economicus!) Example: Why people Cooperate (cf. Benkle 2011).  Process-based (because they are asked to and paid for)  Market-based (because it is in their self-interest)  Community-based (because they like it).   Bringing back “humanity” into the equation (intrinsic motivation!) Reference: Yochai Benkle (2011). The Pingouin & the Leviathan : How Cooperation Triumphs over Self-Interest20/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth
  9. 9. The community versus the network Network (e.g SNS) Community (e.g. Wikis) Peer-to-peer, Individualistic, … Digital Territories, social spaces,… Images from «   C o m m u n i t y v s . S o c i a l N e t w o r k   » by       MikeW on 06-06-2010 http://lithosphere.lithium.com/t5/Building-Community-the-Platform/Community-vs-Social-Network/ba-p/528320/03/2012 IPTS SEA-SoNS Workshop, Brussels Thierry Nabeth

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