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Social Media: Tools for Leadership
 

Social Media: Tools for Leadership

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A presentation on social media and how youth can use the various networks as tools for leadership and influence.

A presentation on social media and how youth can use the various networks as tools for leadership and influence.

First presented at the Eritrean Muslim Conference on July 9, 2011.

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  • Change.org: create petitions to address problems Facebook Causes: become fan of charities Charity:water birthday fundraising campaign Crowdrise: Easy fundraising site CitizenEffect: helps you plan your project TwitChange: bidders tried to win the opportunity to have a celebrity follow them, retweet them, or @mention them, raised $50ok

Social Media: Tools for Leadership Social Media: Tools for Leadership Presentation Transcript

  • FACEBOOK, TWITTER, AND THE BLOGOSPHERE: TOOLS FOR LEADERSHIP Nesima Aberra and Murad Houry
  • ICE BREAKER
    • Most used social media sites:
      • Facebook
      • Twitter
      • LinkedIn
      • MySpace
      • Flickr
    • Accounts on how many?
    • Favorite social networking site? Why?
  • TRIVIA
    • How many characters are allowed in one tweet?
      • 140
    • What year was Twitter launched?
      • 2006
    • Who currently has the most followers on Twitter?
      • Ashton Kutcher
    • What percent of Twitter users have not tweeted since they created their account?
      • 41%
    • How many tweets are sent per day?
      • 55 million
  • TRIVIA
    • How many friends does the average person have on Facebook?
      • 130
    • How many pieces of content are shared on Facebook each month?
      • More than 30 billion (pics, videos, notes, blog posts)
    • What is the name of the new Google social network?
      • Google+
    • What is the world’s largest professional social network?
      • LinkedIn
  • WHY SOCIAL MEDIA?
    • Interact
    • Communicate
    • Publicize
    • Update
    • Inform
    • Network
  • FIGURE OUT YOUR ONLINE PRESENCE
    • Google your name (seriously)
      • Analyze the results and your reputation
    • Set up Google alerts for your name
      • Monitor how often your name is mentioned, where and why
  • GOOGLE RESULTS
  • WHAT IS YOUR PASSION?
    • Discuss what matters to you in your life and how social media can help you
    • How much time do you have?
    • What’s your goal: reach, reputation or engagement
    • What are you an expert in or have an opinion about?
  • USING TWITTER
    • Most frequently updated social networking site
      • Text updates, @mentions, hashtags, etc.
    • Emotional, momentous updates
    • Twitpic and Twitvid = photo/video sharing
    • Real celebrity interaction (the most active social networking site for sports/entertainment stars)
    • Creator of hashtags—#Seattle2011
  • TWITTER TIPS
    • Pick a few themes to talk about
    • Follow people and use lists
    • Retweet, hashtag, share links
    • Find internships, jobs, opportunities
  • USING FACEBOOK
    • Best all-around social media website
      • Photos, statuses, links, videos, questions, fan pages, etc.
    • Usually updated once every couple of days
    • Biggest range of people to talk to
    • Applications for gaming, music, and more
    • Events, birthdays, groups
    • Most organized chat room
    • Privacy settings matters
  • USING LINKEDIN
    • Professional social network
    • Upload resume
    • Connect with companies, employees, jobs
    • Get recommendations
    • College and older
  • USING FLICKR
    • World’s #1 photo-sharing website (Yahoo-operated)
    • Send/view photos from the web, mobile device, or various applications
    • View family memories and childhood moments
    • High-res photos available for usage on other social networks
    • Interact with friends from all over and share “the good times”
  • PERSONAL WEBSITE
    • Be clear, simple and informative
    • Must have: picture, bio and contact
    • Figure out what impression you want to make
    • Don’t go crazy with colors
    • Use the right keywords
  • WHY THE NEED FOR BLOGS?
    • Blog—a website containing a writer’s observations, opinions, etc., along with images and links
    • Keep a regular schedule to maintain readership
    • Connect it to all your social networks
    • Meant to express opinion to the public
    • Communicate with friends on common interests
    • Advise or teach about a particular field
    • Learn and better yourself on a “blurry” subject
  • USING WORDPRESS
    • Very compatible and customizable blogging platform
    • Professional, user-friendly theme scheme
    • More page editing options than Blogger
      • No template editing
    • Best blogging site for stat-tracking
    • No monetary opportunities
  • A WORDPRESS SITE
  • USING BLOGGER
    • Google-oriented, practical blogging service
    • Imports from Google blogs only
      • WordPress  all social networks
    • Template editing, basic theme setup
    • AdSense—get paid for putting up ads on the site
    • Meant for personal blogs (mainly) or people who are active throughout the Google community
  • A BLOGSPOT
  • USING TUMBLR
    • The best blogging service for media sharing
      • Photos, videos, audio files, and more…
    • Stand-out pictures/videos (funny, deep, truthful) passed around a lot, through reblogging
    • Great for posting couple of paragraphs
    • Easy accessibility/user-friendly feel:
  • USING SOCIAL MEDIA TO LEAD SOCIAL CHANGE
    • Freedom of speech allows internet activism and greater participation of voices
      • Arab Spring
        • -CNN iRevolution-Mona Seif
      • Green Revolution
      • Women2Drive campaign
      • First White House Twitter Town Hall
  • PLATFORMS FOR CHANGE
    • Change.org Petitions
      • Victory: UCLA’s Islamic Studies program will re-open this fall after being frozen in 2007, 54k signatures collected!
    • Facebook Causes
    • Charity:water
    • Crowdrise
    • CitizenEffect
    • TwitChange
  • MEASURE TRAFFIC
    • Bit.ly
      • Shorten links and track clicks
    • Sitemeter.com
      • Track your blog traffic, location of users and keywords used
    • Google Analytics
      • Analyzes traffic for your site, ROI (return of investment)
    • Feedburner
      • Shows number of people subscribed to your blog via RSS ( Really Simple Syndication)
  • LAST WORDS
    • Social media is all about being social, but it’s a two way street
    • Be patient for your influence to grow
    • Focus on your target area
    • Reach out to people you admire for help, advice and information
    • Check up on your stats and traffic
    • Don’t be afraid to share your thoughts
    • Every action counts
  • TO VIEW WHAT I DO…
    • http://muradhoury.blogspot.com/
    • http://biasedsports.blogspot.com/
    • http://moorhoor.tumblr.com/
    • http://twitter.com/theswagmaestro
  • KEEP IN TOUCH!
    • @NesimaAberra
    • nesimaa.tumblr.com
    • [email_address]
    • justnes.wordpress.com