Connectivity

to nature

Mission statement We recreate the close links between the work of the organic farmer and the work in the kitchens – transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food

We recreate the close links between the work of the organic farmer and the work in the kitchens –

transforming the bounties of the land into feast and honest, nutritious, seasonal and inspired food

Reconnect with

Pure energy

Probably the world biggest Organic Boxscheme on planet Operating in little Denmark & Sweden Delivering around 2 million boxes to peoples doorstep in a year. Huge logistic setup WWW attitude turned our business into a strong branded movement in Skandinavia Top 100 brand in Denmark What!!

IN IT’S 10TH YEAR OF OPERATION 45.000 CUSTOMERS IN DENMARK & SWEDEN WITH WEEKLY DELEVERY 140 CO-WORKERS ON 3 FARMS 50 MIO $ ANNUAL TURNOVER GLOBAL ORGANIC SUPPLY CHAINS STRICT NO-FLY POLICY IMPLEMENTED PRESENT GROWTH RATE 25 % P.A .

Act local, tell the real story, be transparent, connect to nature, think, “only sell what you would buy yourself “, the web gives you immediately response WYSIWYG

WYSIWYG

Organic organism using the different webtools - networking to expansion

bioDYNamic thinking

How the internet brings people closer to nature and origin basic instincts

L e f t b r a i n c o m p o n e n t s

Left brain of the company Conversations versus call center Cooking school versus product thinking Children gardens our CSR focus Carbon footprint – environmental focus Challenging peoples households & 100% Organic / Biodynamic focus bringing people closer to nature

Left brain versus right brain Time Level Spirit Structure Out of spirit – out of business Optimizing, creative, spirit, innovative, daily management, bottom-line focus

Gardens for kids Children growing meals

Food & farming channel

A 23.com TV channel

Quarterly carbon footprint update Strategy – Reduce CO2 Emission with 50% in 5 years!! CO2 footprint, Q1 2008 versus Q1 2007 Tonnes, Q1 07 index Tonnes, Q1 08 index increase Import 154 19,7 224 25,7 145,5 Cooling & heating 149 19,1 160 18,3 107,4 Intermediate trans. 43 5,5 63 7,2 146,5 End-distribution 374 47,9 374 42,8 100,0 Commuting 23 2,9 23 2,6 100,0 Own vehicles 24 3,1 18 2,1 75,0 Business travel 13 1,7 11 1,3 84,6 780 100 873 100 111,9 Q1 2007, kg Q1 2008, kg Emissions per box 2,20 2,19 Index 100,0 99,6 Emissions per drop 3,0 2,8 Index 100,0 93,2 Emissions per DKK mio turnover 14.705 13.039 Index 100,0 88,7

Strategy – Reduce CO2 Emission with 50% in 5 years!!

Sound Awake Red Smell Organic Depth Taste Nature Time Experience Biodynamic Enjoyment Fresh Compost Inspiring Life quality Diversity Intensity Purity Connectivity Empathy Sweat WYSIWYG Simplicity Balance Realism Movement By being brought closer TO NATURE the NETWORK achieve

Sound Awake Red

Smell Organic Depth

Taste Nature Time

Experience Biodynamic Enjoyment

Fresh Compost Inspiring

Life quality Diversity Intensity

Purity Connectivity Empathy

Sweat WYSIWYG Simplicity

Balance Realism Movement

Be raw and unfiltered