New Europe

23 countries Total population of 76 million internet users. Emerging Europe 276 million.

23 countries

Total population of

76 million internet users.

Heterogeneous (source InternetWorldStats, CIA) Population +20M Turkey Ukraine Poland Romania +10M Belarus Serbia Greece Hungary Czech +4M Croatia Bosnia Slovakia Bulgaria +2M Albania Macedonia Moldova Slovenia Latvia Lithuania < 2M Estonia Cyprus Malta Montenegro

(source InternetWorldStats, CIA)

Heterogeneous (source IMF) GDP per capita EU member since 1981 Joined EU in 2004 Joined EU in 2007 Official member candidates Over 20.000 USD Slovenia Czech Greece Hungary Estonia Malta Over 10.000 USD Slovakia Lithuania Latvia Poland Croatia Romania Bulgaria Cyprus Below 10.000 USD Bosnia Turkey Belarus Ukraine Macedonia Serbia Albania Moldova Montenegro

(source IMF)

Heterogeneous (source InternetWorldStats, CIA) Internet Penetration Broadband +60% of all connections +50% Slovenia Czech Estonia +40% Slovakia Latvia Poland +30% Lithuania Croatia Cyprus Greece Hungary Malta Belarus +20% Romania Bulgaria Bosnia Turkey < 20% Ukraine Macedonia Serbia Albania Moldova Montenegro

(source InternetWorldStats, CIA)

Heterogeneous Annual Broadband Growth Rate

Heterogeneous Online Advertising +4% Hungary Estonia +2% Poland Slovenia Czech Bulgaria +1% Lithuania Romania Slovakia Latvia Greece +0.2% Bosnia Turkey Belarus Croatia Ukraine Macedonia Serbia Albania Moldova Montenegro

Commonalities Culture High growth Transition Attitude

Culture High growth Transition Attitude

Commonalities Culture High growth Transition Attitude Eastern Europe Language Shared Historical Perspective (= socialism , communism ) New Consumerism Rise of the middle class

Culture High growth Transition Attitude

Eastern Europe

Language

Shared Historical Perspective (= socialism , communism )

New Consumerism

Rise of the middle class

Commonalities Culture High growth Transition Attitude Eastern Europe Language Shared Historical Perspective (= socialism , communism ) New Consumerism Rise of the middle class Zagreb, Croatia

Culture High growth Transition Attitude

Eastern Europe

Language

Shared Historical Perspective (= socialism , communism )

New Consumerism

Rise of the middle class

Commonalities Culture High growth Transition Attitude GDP growth 5-10% FDI and EU funds Infrastructure Purchasing power Internet penetration (-> e-commerce) Advertising Online advertising

Culture High growth Transition Attitude

GDP growth 5-10%

FDI and EU funds

Infrastructure

Purchasing power

Internet penetration (-> e-commerce)

Advertising

Online advertising

Commonalities Culture High growth Transition Attitude Liberalization Privatization Opening Economy Harmonization Political Stability (EU, NATO) Leapfrogging Culture High growth Attitude

Culture High growth Transition Attitude

Liberalization

Privatization

Opening Economy

Harmonization

Political Stability (EU, NATO)

Leapfrogging

Commonalities Culture High growth Transition Attitude Open ‘ Hungry’ Build Knowledge Economy

Culture High growth Transition Attitude

Open

‘ Hungry’

Build

Knowledge Economy

Leapfrogging Few legacy systems Quick adoption due to smaller size Strong FDI Directly to mobile (avg. 68%) ADSL2+ and FTTH projects across Eastern Europe Macedonia : 2 national WiMax operators, and 4 regional WiMAX operators.

Few legacy systems

Quick adoption due to smaller size

Strong FDI Directly to mobile (avg. 68%) ADSL2+ and FTTH projects across Eastern Europe Macedonia : 2 national WiMax operators, and 4 regional WiMAX operators.

Local Markets Local Leaders

Challenges Passive Diversity Politics Transparency Corruption

New Europe Andrej Nabergoj http://andrej.nabergoj.com [email_address]