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Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
Eastern European Markets, Trends And Online
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Eastern European Markets, Trends And Online

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Overview of Eastern European markets, trends, internet - and why doing business in Eastern Europe is more similar to doing business in China than in W.Europe.

Overview of Eastern European markets, trends, internet - and why doing business in Eastern Europe is more similar to doing business in China than in W.Europe.

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  • 1. New Europe
  • 2. <ul><li>23 countries </li></ul><ul><li>Total population of </li></ul><ul><li>76 million internet users. </li></ul>Emerging Europe 276 million.
  • 3. Heterogeneous <ul><li>(source InternetWorldStats, CIA) </li></ul>Population +20M Turkey Ukraine Poland Romania +10M Belarus Serbia Greece Hungary Czech +4M Croatia Bosnia Slovakia Bulgaria +2M Albania Macedonia Moldova Slovenia Latvia Lithuania &lt; 2M Estonia Cyprus Malta Montenegro
  • 4. Heterogeneous <ul><li>(source IMF) </li></ul>GDP per capita EU member since 1981 Joined EU in 2004 Joined EU in 2007 Official member candidates Over 20.000 USD Slovenia Czech Greece Hungary Estonia Malta Over 10.000 USD Slovakia Lithuania Latvia Poland Croatia Romania Bulgaria Cyprus Below 10.000 USD Bosnia Turkey Belarus Ukraine Macedonia Serbia Albania Moldova Montenegro
  • 5. Heterogeneous <ul><li>(source InternetWorldStats, CIA) </li></ul>Internet Penetration Broadband +60% of all connections +50% Slovenia Czech Estonia +40% Slovakia Latvia Poland +30% Lithuania Croatia Cyprus Greece Hungary Malta Belarus +20% Romania Bulgaria Bosnia Turkey &lt; 20% Ukraine Macedonia Serbia Albania Moldova Montenegro
  • 6. Heterogeneous Annual Broadband Growth Rate
  • 7. Heterogeneous Online Advertising +4% Hungary Estonia +2% Poland Slovenia Czech Bulgaria +1% Lithuania Romania Slovakia Latvia Greece +0.2% Bosnia Turkey Belarus Croatia Ukraine Macedonia Serbia Albania Moldova Montenegro
  • 8. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul>
  • 9. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul><ul><li>Eastern Europe </li></ul><ul><li>Language </li></ul><ul><li>Shared Historical Perspective (= socialism , communism ) </li></ul><ul><li>New Consumerism </li></ul><ul><li>Rise of the middle class </li></ul>
  • 10. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul><ul><li>Eastern Europe </li></ul><ul><li>Language </li></ul><ul><li>Shared Historical Perspective (= socialism , communism ) </li></ul><ul><li>New Consumerism </li></ul><ul><li>Rise of the middle class </li></ul>Zagreb, Croatia
  • 11. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul><ul><li>GDP growth 5-10% </li></ul><ul><li>FDI and EU funds </li></ul><ul><li>Infrastructure </li></ul><ul><li>Purchasing power </li></ul><ul><li>Internet penetration (-&gt; e-commerce) </li></ul><ul><li>Advertising </li></ul><ul><li>Online advertising </li></ul>
  • 12. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul><ul><li>Liberalization </li></ul><ul><li>Privatization </li></ul><ul><li>Opening Economy </li></ul><ul><li>Harmonization </li></ul><ul><li>Political Stability (EU, NATO) </li></ul><ul><li>Leapfrogging </li></ul>Culture High growth Attitude
  • 13. Commonalities <ul><li>Culture High growth Transition Attitude </li></ul><ul><li>Open </li></ul><ul><li>‘ Hungry’ </li></ul><ul><li>Build </li></ul><ul><li>Knowledge Economy </li></ul>
  • 14. Leapfrogging <ul><li>Few legacy systems </li></ul><ul><li>Quick adoption due to smaller size </li></ul><ul><li>Strong FDI Directly to mobile (avg. 68%) ADSL2+ and FTTH projects across Eastern Europe Macedonia : 2 national WiMax operators, and 4 regional WiMAX operators. </li></ul>
  • 15. Local Markets Local Leaders
  • 16. Challenges Passive Diversity Politics Transparency Corruption
  • 17. New Europe Andrej Nabergoj http://andrej.nabergoj.com [email_address]

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