Internet Marketing Strategy (SEO/PPC) for FashionSouk.com
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Internet Marketing Strategy (SEO/PPC) for FashionSouk.com

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FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, ...

FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, Paid Search, and Social Media Marketing Strategies for FashionSouk.com

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Internet Marketing Strategy (SEO/PPC) for FashionSouk.com Internet Marketing Strategy (SEO/PPC) for FashionSouk.com Presentation Transcript

  • INTERNET MARKETING STRATEGY FOR FASHIONSOUK.COM NABEEL FAROOQ NABEELFAROOQ@GMAIL.COM
  • AGENDA Current Situation Search Engine Optimization (SEO) strategies for top search engines  Objectives  SEO Process  Keywords  On-Page SEO  Google Analytics  Google Webmaster  Off-Page SEO Paid Search Strategies  Campaign & Ad Groups  Google Adwords  Facebook Ads Social Media Marketing & Mobile App Reporting
  • CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories View slide
  • CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102 View slide
  • CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423
  • CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423  PKGarments – www.pkgarments.com ATGR: 190,850
  • CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423  PKGarments – www.pkgarments.com ATGR: 190,850  Fashion Central – www.fashioncentral.pk ATGR: 29,375
  • FASHIONSOUK.COM TITLE: Online Fashion Portal | Buy Pakistani Clothes Online, Best Pakistani Designers, Pakistan Fashion Mall, Online Fashion Shop | Fashion Souk DESCRIPTION: Default Description. KEYWORDS: Magento, Varien, E-commerce
  • LABELSESTORE.COM TITLE: Labels e-Store - Online Store for Women Clothing, Shoes, Bags, Accessories, Jewelry and Dresses by Pakistani Designers DESCRIPTION: Buy fashionable women clothing and dresses designed by famous Pakistani designers at a great price. Labelsestore.com provides online shopping e-store for Pakistani & Indian designer wears, bridal wears, custom-made, made-to- measure clothing and apparel. KEYWORDS: Pakistani designers, indian designers, made-to- measure clothing, pakistani designer ensemble, women fashion dresses, designer wears, bridal dresses, designer clothes, online clothing stores, women clothing, ladies fashion, bridal wear, clothing and apparel, clothing online
  • DARAZ.PK TITLE: Online shopping Pakistan, Designer clothing and fashion shoes DESCRIPTION: Daraz.pk offers Online shopping in Pakistan. Buy latest Designer Clothing & Fashion Shoes with an option of Free Shipping, 7 Day Return & Cash on Delivery, countrywide. KEYWORDS: Nil
  • PKGARMENTS.COM TITLE: Pakistani Fashion Clothing. Ladies Salwar Kameez | Latest Pakistani Fashion Garment & Clothing. Ladies Shalwar Kameez, Mens Sherwani, Party Wear, Bridal Wear, Casuals & Formals. DESCRIPTION: Nil KEYWORDS: Nil
  • FASHIONCENTRAL.PK TITLE: Fashion Central - Pakistani Designer Dresses, Buy Designer DESCRIPTION: Fashion Central Pakistani Designer Dresses, Buy Designer Clothes, Online Shopping - Pakistani Fashion Designers Clothes, Bridal Dresses, Accessories, Jewelery, Bags, Watches amp; Scarves KEYWORDS: pakistani dresses, buy pakistani dresses, bridal dresses, party dresses, latest fashion clothes, buy latest dresses, buy shalwar kameez, buy latest shoes, buy designer clothes
  • SEARCH ENGINEOPTIMIZATION (SEO)
  • OBJECTIVES Making it a top ranked website on major search engines: Google, Yahoo, and Bing Fully optimize the website for multiple keywords that are most relevant to the products/services provided To generate and increase the number of queries on fashionsouk.com CPC to keep at lowest possible levels by using best optimization tactics To generate more than 1000 clicks per month on website through SEO and PPC campaigns To maintain CTR at minimum of 2% for various PPC ads The ultimate goal is to generate transactional queries to maximize revenue
  • SEARCH ENGINE MARKET SHARE NOVEMBER 2012 SOURCE: NETMARKETSHARE.COM
  • SEO SEO: main element of search strategy OBJECTIVE: to improve its ranking Use of White Hat Techniques Ignore Black Hat Techniques  Hidden Text  Keyword Stuffing  Duplicate Content  Cloaking  Doorway Pages  Shadow Domains
  • SEO PROCESS ANALYSIS- Determine Objectives- Select Keywords ON-PAGE OPT - Google Analytics - Google Webmaster OFF-PAGE OPT MONITORING REPORTING IMPROVEMENTS
  • KEYWORDS UK  Lehnga – 40500/mo £0.17  Dress – 55,600,000/mo £0.44  Pakistan fashion – 33100/mo £0.22  Dresses – 30,400,000/mo £0.43  Pakistani Bridal – 33100/mo £0.23  Bridal – 9,140,000/mo £0.46  Pakistan fashion – 33100/mo £0.22  Women clothing – 4,090,000/mo £0.65  Pakistani Bridal – 33100/mo £0.23  Wedding dresses – 4,090,000/mo £0.46  Lenga – 27100/mo £0.17  Womens clothes – 2,740,000/mo £0.73  Lenghas – 22200/mo £0.20  Wedding clothes – 1,500,000/mo £0.48  Salwar suit – 22200/mo £0.31  Womens dresses – 1,220,000/mo £0.55  India dress – 22200/mo £0.25  Formal dresses – 1,000,000/mo £0.39  Punjabi suits – 14800/mo £0.30  Salwar – 450,000/mo £0.22  Kameez – 368,000/mo £0.22  Kurtis – 673,000/mo $0.42  Kurtis – 301,000/mo £0.15  Kameez salwar – 368,000/mo $0.33  Kameez salwar – 301,000/mo £0.19  Lehnga – 110,000/mo $0.25  Shalwar – 90500/mo £0.20  Pakistani clothing – 110,000/mo $0.43  Shalwar kameez – 60500/mo £0.21  Fashion in pakistan – 110,000/mo $0.47  Bollywood fashion – 33100/mo £0.19  Punjabi suits – 49500/mo $0.40  Lengha – 74000/mo £0.17  Bollywood fashion – 22200/mo $0.38  Pakistani designer – 40500/mo $0.55
  • KEYWORDS USA  Dress – 68,000,000/mo £0.10  Dresses – 30,400,000/mo £0.43  Bridal – 9,140,000/mo £0.46  Women clothing – 4,090,000/mo £0.65  Wedding dresses – 4,090,000/mo £0.46  Kurtis – 673,000/mo $0.42  Kameez salwar – 368,000/mo $0.33  Lehnga – 110,000/mo $0.25  Pakistani clothing – 110,000/mo $0.43  Fashion in pakistan – 110,000/mo $0.47  Pakistan fashion – 110,000/mo $0.48  India sari – 74000/mo $0.32  Punjabi suits – 49500/mo $0.40  Bollywood fashion – 22200/mo $0.38  Pakistani designer – 40500/mo $0.55
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description - Simple, direct and closest to the Body Text (Content) & target phrase Keywords Placement - www.cosmeticsurgerypakistan.co m Long tail queries Headings Link anchor texts www.fashionsouk.com/?catid=‘wome Image Alt Tags n’&type=‘bridals’ Internal Linking Site Map: enable crawling www.fashionsouk.com/women/bridals
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description - No more than 60 characters Body Text (Content) & - Keywords in title: no more than 3 times - Placement of target phrase at the start Keywords Placement of the title tag Long tail queries Headings CURRENT TITLE: Online Fashion Portal | Buy Link anchor texts Pakistani Clothes Online, Best Pakistani Designers, Pakistan Fashion Mall, Online Image Alt Tags Fashion Shop | Fashion Souk Internal Linking Site Map: enable crawling PROPOSED TITLE: Pakistani Dresses, Bridal, Women Clothing, Salwar, Kameez | Online Fashion Souk
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & - 160 to 180 characters Keywords Placement Long tail queries PROPOSED DESCRIPTION: Fashion Souk is Headings an online global fashion portal selling dresses, Link anchor texts bridal, women clothing, wedding dresses, salwar, kameez, lehnga, kurtis, formal dresses, Image Alt Tags kameez salwar, pakistani clothing Internal Linking Site Map: enable crawling
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries - Keywords not more than 3% to 5% in Headings the body text Link anchor texts - Use synonyms and acronyms Image Alt Tags Internal Linking Site Map: enable crawling
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Since the targeted market is geographically diverse, we will use long Long tail queries tail queries, for example: Headings - Pakistani fashion designer clothes in Link anchor texts UK - Pakistani fashion designer clothes in Image Alt Tags Canada Internal Linking Site Map: enable crawling
  • ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
  • GOOGLE ANALYTICS
  • GOOGLE ANALYTICS
  • GOOGLE ANALYTICS
  • GOOGLE ANALYTICS
  • GOOGLE ANALYTICS
  • GOOGLE WEBMASTER Submit and check a sitemap for indexing Set the crawl rate See which parts of the website Googlebot had problems crawling To diagnose site issues Analyze and generate robots.txt files Specify the preferred domain
  • WHY INDEXING IS IMPORTANT
  • OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
  • SEARCH ENGINE/DIRECTORY SUBMISSIONS tools.seobook.com Webconfs.com Or simply find through Google
  • SOCIAL BOOKMARKING SUBMISSIONS Bookmarkcape.com Socialmarker.com Socialmysite.appspot.com
  • SOCIAL BOOKMARKING SUBMISSIONS
  • OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
  • RSS FEEDS
  • PAID SEARCH STRATEGY
  • PAID SEARCH STRATEGY Use of paid search auction model of PPC services of Google Geographic Location  Pakistan  USA  UK  Canada  Australia  Germany  UAE  Kuwait Budget: $400 per month for the first two months Google Adwords Facebook Paid Backlinks
  • PAID SEARCH STRATEGYCUSTOMER FASHIONSOUKACCOUNT FashionSouk.com WOMEN MENCAMPAIGN Accessorie Bags Jewellery Clothing Shoes s ShalwarAD GROUPS Lawn Casuals Bridal KameezADS & KEYWORDS Ads & Ads & Ads & Ads & Keywords Keywords Keywords Keywords
  • GOOGLE ADWORDS YOU CREATE YOUR ADSHOW IT WORKS YOUR ADS AAPEAR ON GOOGLE YOU ATTRACT CUSTOMERS
  • GOOGLE ADWORDS TARGETED REACHWHY IT WORKS GREATER CONTROL MEASURABLE VALUE
  • GOOGLE ADWORDS SET YOUR BUDGETCOSTS AND PAYMENTS AVOID GUESSWORK PAY ONLY FOR RESULTS
  • GOOGLE ADWORDS
  • GOOGLE ADWORDS FashionSouk’s Google Ad for Designer Bridal Wear  Display URL  Destination URL
  • GOOGLE ADWORDS
  • FACEBOOK ADS FashionSouk’s Facebook Ad for Fashionsouk.com
  • SOCIAL MEDIA MARKETING & MOBILE APP
  • SOCIAL MEDIA MARKETING & MOBILE APP Facebook company page  Daily Updates  Photographs  Videos  Links to blogs Pinterest  Daily photograph updates  Follow and increase followers Twitter Youtube Metacafe Mobile App/Mobile Version of the Website
  • REPORTING
  • REPORTING Account Performance Campaigns’ Performance Ads’ Performance Keywords’ Performance Demographic Reports
  • THANK YOU!