Internet Marketing Strategy (SEO/PPC) for FashionSouk.com

1,626 views

Published on

FashionSouk is an upcoming online global fashion portal offering women the designer clothes, bags, shoes, jewellery and accessories. This presentation points out the relevant and most appropriate SEO, Paid Search, and Social Media Marketing Strategies for FashionSouk.com

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,626
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
50
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Internet Marketing Strategy (SEO/PPC) for FashionSouk.com

  1. 1. INTERNET MARKETING STRATEGY FOR FASHIONSOUK.COM NABEEL FAROOQ NABEELFAROOQ@GMAIL.COM
  2. 2. AGENDA Current Situation Search Engine Optimization (SEO) strategies for top search engines  Objectives  SEO Process  Keywords  On-Page SEO  Google Analytics  Google Webmaster  Off-Page SEO Paid Search Strategies  Campaign & Ad Groups  Google Adwords  Facebook Ads Social Media Marketing & Mobile App Reporting
  3. 3. CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories
  4. 4. CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102
  5. 5. CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423
  6. 6. CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423  PKGarments – www.pkgarments.com ATGR: 190,850
  7. 7. CURRENT SITUATION Fashion Souk – a project of Urban Souk (Pvt.) Ltd. Online global boutique Launched in 2012 Luxury fashion items for men and women Mainly includes: Pakistan’s designer apparel, shoes, handbags collection and accessories Alexa Traffic Global Rank (ATGR): 5,199,117 Competitors  Labels E-Store – www.labelsestore.com ATGR: 1,637,102  Daraz.pk – www.daraz.pk ATGR: 16,423  PKGarments – www.pkgarments.com ATGR: 190,850  Fashion Central – www.fashioncentral.pk ATGR: 29,375
  8. 8. FASHIONSOUK.COM TITLE: Online Fashion Portal | Buy Pakistani Clothes Online, Best Pakistani Designers, Pakistan Fashion Mall, Online Fashion Shop | Fashion Souk DESCRIPTION: Default Description. KEYWORDS: Magento, Varien, E-commerce
  9. 9. LABELSESTORE.COM TITLE: Labels e-Store - Online Store for Women Clothing, Shoes, Bags, Accessories, Jewelry and Dresses by Pakistani Designers DESCRIPTION: Buy fashionable women clothing and dresses designed by famous Pakistani designers at a great price. Labelsestore.com provides online shopping e-store for Pakistani & Indian designer wears, bridal wears, custom-made, made-to- measure clothing and apparel. KEYWORDS: Pakistani designers, indian designers, made-to- measure clothing, pakistani designer ensemble, women fashion dresses, designer wears, bridal dresses, designer clothes, online clothing stores, women clothing, ladies fashion, bridal wear, clothing and apparel, clothing online
  10. 10. DARAZ.PK TITLE: Online shopping Pakistan, Designer clothing and fashion shoes DESCRIPTION: Daraz.pk offers Online shopping in Pakistan. Buy latest Designer Clothing & Fashion Shoes with an option of Free Shipping, 7 Day Return & Cash on Delivery, countrywide. KEYWORDS: Nil
  11. 11. PKGARMENTS.COM TITLE: Pakistani Fashion Clothing. Ladies Salwar Kameez | Latest Pakistani Fashion Garment & Clothing. Ladies Shalwar Kameez, Mens Sherwani, Party Wear, Bridal Wear, Casuals & Formals. DESCRIPTION: Nil KEYWORDS: Nil
  12. 12. FASHIONCENTRAL.PK TITLE: Fashion Central - Pakistani Designer Dresses, Buy Designer DESCRIPTION: Fashion Central Pakistani Designer Dresses, Buy Designer Clothes, Online Shopping - Pakistani Fashion Designers Clothes, Bridal Dresses, Accessories, Jewelery, Bags, Watches amp; Scarves KEYWORDS: pakistani dresses, buy pakistani dresses, bridal dresses, party dresses, latest fashion clothes, buy latest dresses, buy shalwar kameez, buy latest shoes, buy designer clothes
  13. 13. SEARCH ENGINEOPTIMIZATION (SEO)
  14. 14. OBJECTIVES Making it a top ranked website on major search engines: Google, Yahoo, and Bing Fully optimize the website for multiple keywords that are most relevant to the products/services provided To generate and increase the number of queries on fashionsouk.com CPC to keep at lowest possible levels by using best optimization tactics To generate more than 1000 clicks per month on website through SEO and PPC campaigns To maintain CTR at minimum of 2% for various PPC ads The ultimate goal is to generate transactional queries to maximize revenue
  15. 15. SEARCH ENGINE MARKET SHARE NOVEMBER 2012 SOURCE: NETMARKETSHARE.COM
  16. 16. SEO SEO: main element of search strategy OBJECTIVE: to improve its ranking Use of White Hat Techniques Ignore Black Hat Techniques  Hidden Text  Keyword Stuffing  Duplicate Content  Cloaking  Doorway Pages  Shadow Domains
  17. 17. SEO PROCESS ANALYSIS- Determine Objectives- Select Keywords ON-PAGE OPT - Google Analytics - Google Webmaster OFF-PAGE OPT MONITORING REPORTING IMPROVEMENTS
  18. 18. KEYWORDS UK  Lehnga – 40500/mo £0.17  Dress – 55,600,000/mo £0.44  Pakistan fashion – 33100/mo £0.22  Dresses – 30,400,000/mo £0.43  Pakistani Bridal – 33100/mo £0.23  Bridal – 9,140,000/mo £0.46  Pakistan fashion – 33100/mo £0.22  Women clothing – 4,090,000/mo £0.65  Pakistani Bridal – 33100/mo £0.23  Wedding dresses – 4,090,000/mo £0.46  Lenga – 27100/mo £0.17  Womens clothes – 2,740,000/mo £0.73  Lenghas – 22200/mo £0.20  Wedding clothes – 1,500,000/mo £0.48  Salwar suit – 22200/mo £0.31  Womens dresses – 1,220,000/mo £0.55  India dress – 22200/mo £0.25  Formal dresses – 1,000,000/mo £0.39  Punjabi suits – 14800/mo £0.30  Salwar – 450,000/mo £0.22  Kameez – 368,000/mo £0.22  Kurtis – 673,000/mo $0.42  Kurtis – 301,000/mo £0.15  Kameez salwar – 368,000/mo $0.33  Kameez salwar – 301,000/mo £0.19  Lehnga – 110,000/mo $0.25  Shalwar – 90500/mo £0.20  Pakistani clothing – 110,000/mo $0.43  Shalwar kameez – 60500/mo £0.21  Fashion in pakistan – 110,000/mo $0.47  Bollywood fashion – 33100/mo £0.19  Punjabi suits – 49500/mo $0.40  Lengha – 74000/mo £0.17  Bollywood fashion – 22200/mo $0.38  Pakistani designer – 40500/mo $0.55
  19. 19. KEYWORDS USA  Dress – 68,000,000/mo £0.10  Dresses – 30,400,000/mo £0.43  Bridal – 9,140,000/mo £0.46  Women clothing – 4,090,000/mo £0.65  Wedding dresses – 4,090,000/mo £0.46  Kurtis – 673,000/mo $0.42  Kameez salwar – 368,000/mo $0.33  Lehnga – 110,000/mo $0.25  Pakistani clothing – 110,000/mo $0.43  Fashion in pakistan – 110,000/mo $0.47  Pakistan fashion – 110,000/mo $0.48  India sari – 74000/mo $0.32  Punjabi suits – 49500/mo $0.40  Bollywood fashion – 22200/mo $0.38  Pakistani designer – 40500/mo $0.55
  20. 20. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
  21. 21. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description - Simple, direct and closest to the Body Text (Content) & target phrase Keywords Placement - www.cosmeticsurgerypakistan.co m Long tail queries Headings Link anchor texts www.fashionsouk.com/?catid=‘wome Image Alt Tags n’&type=‘bridals’ Internal Linking Site Map: enable crawling www.fashionsouk.com/women/bridals
  22. 22. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description - No more than 60 characters Body Text (Content) & - Keywords in title: no more than 3 times - Placement of target phrase at the start Keywords Placement of the title tag Long tail queries Headings CURRENT TITLE: Online Fashion Portal | Buy Link anchor texts Pakistani Clothes Online, Best Pakistani Designers, Pakistan Fashion Mall, Online Image Alt Tags Fashion Shop | Fashion Souk Internal Linking Site Map: enable crawling PROPOSED TITLE: Pakistani Dresses, Bridal, Women Clothing, Salwar, Kameez | Online Fashion Souk
  23. 23. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & - 160 to 180 characters Keywords Placement Long tail queries PROPOSED DESCRIPTION: Fashion Souk is Headings an online global fashion portal selling dresses, Link anchor texts bridal, women clothing, wedding dresses, salwar, kameez, lehnga, kurtis, formal dresses, Image Alt Tags kameez salwar, pakistani clothing Internal Linking Site Map: enable crawling
  24. 24. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries - Keywords not more than 3% to 5% in Headings the body text Link anchor texts - Use synonyms and acronyms Image Alt Tags Internal Linking Site Map: enable crawling
  25. 25. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Since the targeted market is geographically diverse, we will use long Long tail queries tail queries, for example: Headings - Pakistani fashion designer clothes in Link anchor texts UK - Pakistani fashion designer clothes in Image Alt Tags Canada Internal Linking Site Map: enable crawling
  26. 26. ON-PAGE SEO URL Structure Title Tag Optimization – IMPORTANT Meta Description Body Text (Content) & Keywords Placement Long tail queries Headings Link anchor texts Image Alt Tags Internal Linking Site Map: enable crawling
  27. 27. GOOGLE ANALYTICS
  28. 28. GOOGLE ANALYTICS
  29. 29. GOOGLE ANALYTICS
  30. 30. GOOGLE ANALYTICS
  31. 31. GOOGLE ANALYTICS
  32. 32. GOOGLE WEBMASTER Submit and check a sitemap for indexing Set the crawl rate See which parts of the website Googlebot had problems crawling To diagnose site issues Analyze and generate robots.txt files Specify the preferred domain
  33. 33. WHY INDEXING IS IMPORTANT
  34. 34. OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
  35. 35. SEARCH ENGINE/DIRECTORY SUBMISSIONS tools.seobook.com Webconfs.com Or simply find through Google
  36. 36. SOCIAL BOOKMARKING SUBMISSIONS Bookmarkcape.com Socialmarker.com Socialmysite.appspot.com
  37. 37. SOCIAL BOOKMARKING SUBMISSIONS
  38. 38. OFF-PAGE SEO Search Engine/Directory Submissions Social Bookmarking Submissions Article Submissions Press Release Submissions Blog Creation and Posting Forums and Content Posting Classifieds RSS Feeds
  39. 39. RSS FEEDS
  40. 40. PAID SEARCH STRATEGY
  41. 41. PAID SEARCH STRATEGY Use of paid search auction model of PPC services of Google Geographic Location  Pakistan  USA  UK  Canada  Australia  Germany  UAE  Kuwait Budget: $400 per month for the first two months Google Adwords Facebook Paid Backlinks
  42. 42. PAID SEARCH STRATEGYCUSTOMER FASHIONSOUKACCOUNT FashionSouk.com WOMEN MENCAMPAIGN Accessorie Bags Jewellery Clothing Shoes s ShalwarAD GROUPS Lawn Casuals Bridal KameezADS & KEYWORDS Ads & Ads & Ads & Ads & Keywords Keywords Keywords Keywords
  43. 43. GOOGLE ADWORDS YOU CREATE YOUR ADSHOW IT WORKS YOUR ADS AAPEAR ON GOOGLE YOU ATTRACT CUSTOMERS
  44. 44. GOOGLE ADWORDS TARGETED REACHWHY IT WORKS GREATER CONTROL MEASURABLE VALUE
  45. 45. GOOGLE ADWORDS SET YOUR BUDGETCOSTS AND PAYMENTS AVOID GUESSWORK PAY ONLY FOR RESULTS
  46. 46. GOOGLE ADWORDS
  47. 47. GOOGLE ADWORDS FashionSouk’s Google Ad for Designer Bridal Wear  Display URL  Destination URL
  48. 48. GOOGLE ADWORDS
  49. 49. FACEBOOK ADS FashionSouk’s Facebook Ad for Fashionsouk.com
  50. 50. SOCIAL MEDIA MARKETING & MOBILE APP
  51. 51. SOCIAL MEDIA MARKETING & MOBILE APP Facebook company page  Daily Updates  Photographs  Videos  Links to blogs Pinterest  Daily photograph updates  Follow and increase followers Twitter Youtube Metacafe Mobile App/Mobile Version of the Website
  52. 52. REPORTING
  53. 53. REPORTING Account Performance Campaigns’ Performance Ads’ Performance Keywords’ Performance Demographic Reports
  54. 54. THANK YOU!

×