TELECOM SUBSCRIPTION IN INDIA CROSSES 500 MILLION MARK Total Telephone subscriber base reaches 509 Milliono Wireless subscription reaches 471.7 Milliono Wireline subscription declines to 37.3 Million 14.98 Million new additions in Wireless Wireline subscription declines by 0.02 Million Overall Tele-density reaches 43.50 Broadband subscription is 7.21 million
Wireless-TT Info Service Limited (WTTIL)Quippo Telecom Infrastructure Limited (QTIL)
Hightlight the effect of Tata docomo’s per second billing.
In India market-share is completely different - than
S. P. Jain Institute of Management & Research Post Graduate Program in Management Information Management 2009 Telecom Sector in India Business Environment Domain Study Presentation 20th Nov 2009 Anjana Rao, Prachi Joshi, Puneet Taneja, Sandeep Sreenivasa
History of Telecom in India- I BE - Domain Study - Telecom 4 First Military Landline from Fort William to Lalbazaar (Calcutta ) by the British Govt Merger with the Postal service Merger of ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company First Civil landline service introduced for the British Viceroy and his team Formation of Indian Radio Telegraph Company (IRT) Formation of Posts Telephone & Telegraphs under Ministry of Communication
History of Telecom in India- II BE - Domain Study - Telecom 5 DOT established separate from Postal system For 3 months in a row India beats China for the maximum subs added every month
India’s Competitive Advantage BE - Domain Study - Telecom 20 Fastest growing free market democracy Cost advantage in product development and back office processing Stable economic outlook – Decade long reforms Huge market potential – one of the largest consumer markets Large talent pool Source: www.telenor.com
Firm strategy structure and rivalry. Chance Factor Conditions Demand conditions -The government extends full support to industry through reform processes. - Policies are in place to safeguard the interests of service providers, as well as those of consumers.
VAS (Value Added Services) SMS VAS services, Bulk Messaging, B2B and B2C Voice IVR Mobile Radio, Voice chat, English Learning, Devotional and Astrology, Music on Demand Content downloads Mobile WAP Portal Consumer Applications Enterprise solutions : Mobile CRM, Mobile SFA CRBT (Caller ring back tones) USSD Message along with *141# Flash alerts
VAS market in India BE - Domain Study - Telecom 26 VAS: Not a form of basic service but adds value to the total service offering Contributes to 10% of total revenue from telecom operators The corresponding figure in developed nations is ~25%
Present Segments BE - Domain Study - Telecom 27 Source: IAMAI Report
Why mobile VAS ? BE - Domain Study - Telecom 28
VAS value chain BE - Domain Study - Telecom 29
Alternate Technologies (Solar/Wind for power back-up)
Road Ahead BE - Domain Study - Telecom 44 Highest Number Not Connected People
References Trai – Quaterly Report (Nov 2009). IBEF report 2007-08 : Telecommunication - MARKET & OPPORTUNITIES. Cellular Statistics – Cellular Operator Association of India IAMAI & eTechnology Group@IMRB: MOBILE VALUE ADDED SERVICES IN INDIA- A Report. Telenor Entering India: Investment Update Voice and Data(May 2009): Mobile Number Portability - Poaching with Portability. Business India : Telecom Takeover, Bharti-MTN deal BE - Domain Study - Telecom 45 Thank You for Your Attention !