Representation

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  • Gender – 50 Cent Candy Shop, Blurred Lines Robin Thicke, Tunnel Vision – Timberlake, Peter Andre Mysterious Girl. Challenging Stereotyps – Robert Palmer vs Ingrid Michaelson
    Age and Class – One Direction What makes you beautiful, The Streets Has it come to this – The Streets ‘working class chic’
    Ethnicity – Jay Z 99 Problems, Usher OMG, B.o.B feat Hayley Willimas Airplanes,
    Region and Place – Lady Gaga Parazzi, Sketa vs N Dubz So Alive, Lethak Bizzle POW 2011, Savage Moonshine, Jay Z Empire State of Mind, Swedish House Mafia Miami 2 Ibiza
  • http://prezi.com/tcy4jbt8mknc/music-video-analyses/
  • Representation

    1. 1. Music Video and… …representations
    2. 2. Music video and representations • Brainstorm key representational issues in Music Video – Gender • objectification of women/’soft porn’ (uncensored version of Robin Thicke, Timberlake? • men as objects – the ‘female gaze’ • Challenging Stereotypes – Age and class • Youth – wealth, fun loving, sweet and beauty - the cornerstones of advertising • working class chic – the street cred of coming from the streets – Ethnicity • African American rappers as pimps and drug dealers • the rise of ‘urban’ and ‘r&b’ – rejection of the institutionalised racism of the past and more emphasis on success • Black meets white (two markets=more cash) – Region/place • LA as the sunny nirvana where the American dream is realised • London as the grimy-limey capital – or wishing it was more like the US? • NZ as US • New York as a city of excitement, diversity and opportunity • Ibiza as a centre of decadence and den of iniquity - clubbers paradise
    3. 3. Task • Choose a representational focus • Create a digital presentation (ppt or Prezi for example) of a chosen music video/artist linked to the concept of representation. Post it on your blog. Key prompts: – Who/what is represented? – How are they represented? – Analyse mise-en-scene and camerawork especially – Could anyone be offended by this representation & why? – Does it conform to a stereotype? – Does it challenge or subvert stereotype?

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