Post modernism and Lady Gaga

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  • Stefani Joanne Angelina Germanotta (/ˈstɛfəniːdʒʌrməˈnɑːtə/; born March 28, 1986), better known by her stage nameLady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and by the end of 2007, was signed with Streamline Records. Employed as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro" and allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles that include "Born This Way", "Judas" and "The Edge of Glory". Aside from her musical career, she involves herself with humanitarian causes and LGBT activism.Influenced by such acts as David Bowie, Michael Jackson, Madonna and Queen, Lady Gaga is well recognized for her flamboyant, diverse and outré contributions to the music industry through fashion, performance and music videos. She has sold an estimated 23 million albums and 64 million singles worldwide,[3] making her one of the best-selling music artists of all time. Her achievements include four Guinness World Records, five Grammy Awards and thirteen MTV Video Music Awards. Lady Gaga has consecutively appeared on Billboard magazine's Artists of the Year (scoring the definitive title in 2010),[4] is regularly placed on lists composed by Forbes magazine,[5] and was named one of the most influential people in the world by Time magazine
  • Style over substance, Pop culture as Art (breakdown between high and low art)
  • They do thing differently, embracing new technology, Step out side the tradition production model.
  • Stefani Joanne Angelina Germanotta (/ˈstɛfəniːdʒʌrməˈnɑːtə/; born March 28, 1986), better known by her stage nameLady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and by the end of 2007, was signed with Streamline Records. Employed as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro" and allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles that include "Born This Way", "Judas" and "The Edge of Glory". Aside from her musical career, she involves herself with humanitarian causes and LGBT activism.Influenced by such acts as David Bowie, Michael Jackson, Madonna and Queen, Lady Gaga is well recognized for her flamboyant, diverse and outré contributions to the music industry through fashion, performance and music videos. She has sold an estimated 23 million albums and 64 million singles worldwide,[3] making her one of the best-selling music artists of all time. Her achievements include four Guinness World Records, five Grammy Awards and thirteen MTV Video Music Awards. Lady Gaga has consecutively appeared on Billboard magazine's Artists of the Year (scoring the definitive title in 2010),[4] is regularly placed on lists composed by Forbes magazine,[5] and was named one of the most influential people in the world by Time magazine
  • Post modernism and Lady Gaga

    1. 1. Post Modernism and the Music Industry Case Study of Lady Gaga
    2. 2. What do you know about Lady Gaga? • Think Pair Share
    3. 3. In what ways do you think she could be Post Modern?
    4. 4. Key Terms Intertextuality - one media text referring to another This can be done as Parody or Pastiche Parody - mocking something in an original way 1970s / 1980s cop series Sabotage music video
    5. 5. Pastiche - An artistic work in a style that imitates that of another work, artist, or period. This is a self-conscious imitation. Gentlemen Prefer Blondes Marilyn Monroe Material Girl Madonna Ashanti Foolish Music videoGoodfellas
    6. 6. Bricolage - mixing up and using different genres and styles, the „copy and paste‟ of the PoMo world Shaun of the Dead: Zombie mixed with and romantic comedy. Blade Runner: Sci-Fi and film noir DJ Shadow‟s Entroducing: The first album to be completely made up of sampled music.
    7. 7. What Post Modern features can you spot? • Paparazzi
    8. 8. Pastiche / Homage • Generic conventions of a „golden age‟ Hollywood film of which „Gaga‟ is the leading lady
    9. 9. Sunset Boulevard (1950) Narrative and stylistic similarities and intertextual references
    10. 10. Intertextuality and the blurring of boundaries Fembot, Metropolis Who is the real Lady Gaga? Is she human or robot? (Strinati – Breakdown between Culture and Society)
    11. 11. Referencing Popular Culture
    12. 12. CASE STUDY: Lady Gaga • Makes reference to the film „Vertigo‟ • The use of icy, remote blonde „femme fatale‟ character is also a hallmark of a Hitchcock film. Hitchcock Homage/Pastiche
    13. 13. Simulacra – this is what it means to be rich in America
    14. 14. Blurring of fiction and reality / representation and the real
    15. 15. What else did you notice?
    16. 16. What does Lady Gaga say? “It‟s not just about the music. It‟s about the performance, the attitude, the look; it‟s everything. And, that is where I live as an artist and that is what I want to accomplish.” http://www.ladygaga.com/bio/default.aspx • “a conceptual show with a vision for pop performance art.” http://www.ladygaga.com/bio/default.aspx
    17. 17. Her Record Company Interscope Digital Distribution (IDD) “IDD will work in conjunction with TuneCore to distribute new and independent artists’ original music for sale on such leading retailers as iTunes, Rhapsody, Amazon MP3, Shockhound, eMusic and Napster, among many others worldwide. IDD adds a fresh twist to the digital distribution model for independent music by offering unsigned artists a unique opportunity to reach the ears of A&R executives all while providing them complete freedom of. By signing on for distribution specifically through IDD, artists will have the chance to gain their attention. A number of artists may then be selected for development deals. IDD is digital DIY done right – giving music artists a platform for self- expression, allowing them to retain all of the profits from their efforts, and presenting an opportunity for them to access the resources of a major record company.”
    18. 18. Interscope Artists (edited) 50 Cent Black Eyed Peas Mary J. Blige Bush Keyshia Cole Sheryl Crow Diddy – Dirty Money Dr Dre Eminem Feist Fergie Nelly Furtado Ellie Goulding Keri Hilson Jimmy Eat World Quincy Jones Keane La Roux Lady Gaga Limp Bizkit M.I.A. Marilyn Manson N*E*R*D Kate Nash New Kids on the Block No Doubt Noah and the Whale One Republic Papa Roach Puddle of Mudd Pussycat Dolls Queens of the Stone Age Rise Against Robyn Nicole Scherzinger Snow Patrol Soulja Boy Sting The All-American Rejects The Police Robin Thicke Timbaland U2 White Lies Will.i.am Pharrell Williams Wolfmother Yeah Yeah Yeahs
    19. 19. IDD Album Covers 22 album covers spanning 8 singles and 2 albums… (but that makes 10!?)
    20. 20. What about this video? • Telephone
    21. 21. What did you notice?
    22. 22. Intertextual references to Tarantino’s stylistic approach to film-making. Even the transitions are the same!
    23. 23. Gaga’s heartbeat earphones Can you be more obvious with your product placement?
    24. 24. Madonna homage – hair and style.
    25. 25. Telephone music video A by-the-numbers guide to the record-setting, controversial music video posted on March 16, 2010, at 2:17 PM Shortly after Lady Gaga's 'Telephone' music video hit YouTube Thursday, the blogosphere literally couldn't shut up about the controversial telecommunications-themed short. While some debated whether MTV might ban it from airwaves (no), more wonkish types engaged in deep analysis over the Technicolor extravaganza's potential meaning and its pop-cultural references. Here, a by-the-numbers look at the 'Telephone' phenomenon: 9½ Length of the "spectacle," in minutes 9 Number of product placement moments in 'Telephone," including: HeartBeats headphones (1:34), Virgin Mobile cell phones (2:07), Chanel sunglasses (2:17) Diet Coke (2:22) dating website PlentyOfFish.com (4:27) Hewlett-Packard (4:24), Polaroid (5:45) Wonder Bread (6:35) and Miracle Whip (6:38). 2 Number of Gaga family members present or invoked: Sister, Natali, 17, appears as the Gaga's "true persona," Stefani Germanotta (2:37); When Gaga uses Diet Coke cans as curlers (2:22), she's referencing a trick her mother employed when "there were no rollers in the house." 10 Number of costume changes Gaga undergoes. Outfits include: A padlock-draped swimsuit (worn with sunglasses seemingly fabricated from lit cigarettes), a scanty number consisting entirely of crime scene tape, a leopard catsuit (reportedly, a nod to Shania Twain), and a diaphanous burka-inspired dress. 45 Number of pop culture allusions, according to MTV's "Lady Gaga's 'Telephone' Video: Pop Culture Cheat Sheet" (Parts I and II), including: Captain America and Wonder Woman, "pop-art trailblazer" Andy Warhol, pop superstars Michael Jackson and Madonna, and blockbuster movies "Natural Born Killers" and "Thelma and Louise." 1 Reference to real-world rumors that Gaga might be a hermaphrodite. One prison guard comments to another that Gaga's character is a physically normal woman. 128,19,403 (and counting) Number of views the official Gaga YouTube video received since it debuted late on March 11. (Her co-star Beyonce's "Single Ladies" video, considered a smash hit, has received 152,367,559 views since hitting airwaves in October 2008.)
    26. 26. Comparison with other texts Lady Gaga Your choice
    27. 27. The Fame Monster (Superdeluxe) • The ultimate peek into the Haus Of Gaga spanning music, fashion, art, fans and juice! The Fame Monster includes: • 8 new studio recordings with production by RedOne, Rodney Jerkins, Teddy Riley, Fernando Garibay and Ron Fair featuring the smash single "Bad Romance" and "Telephone“ • The original album The Fame • The definitive "Book of Gaga"-A highly stylized collector's edition art table book housed in a custom slipcase documenting Gaga's journey into pop superstardom including: • A lock of Lady Gaga's hair (eww!) • Collectible puzzle • Pictorials • A behind the scenes look at her creative process • Pull out posters • Themed fanzines • A paper doll collection • The Fame Monster Super Fan Collector’s Edition Art Book • 3 D glasses to view forthcoming Gaga visuals • Personal notes from the artist • Each book individually numbered Discuss how this ‘digipack’ could show that Lady Gaga is post modern.

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