2. + How is Facebook
Postmodern?
This let’s you changeThis let’s you change
how people perceivehow people perceive
you (hyper reality) andyou (hyper reality) and
communicate withcommunicate with
people anywhere in thepeople anywhere in the
world (confusion overworld (confusion over
time and space).time and space).
This let’s you changeThis let’s you change
how people perceivehow people perceive
you (hyper reality) andyou (hyper reality) and
communicate withcommunicate with
people anywhere in thepeople anywhere in the
world (confusion overworld (confusion over
time and space).time and space).
Facebook is a socialFacebook is a social
networking site whichnetworking site which
people use topeople use to
communicate with eachcommunicate with each
other. It allows people toother. It allows people to
make a page aboutmake a page about
themselves with pictures,themselves with pictures,
groups and interests on it.groups and interests on it.
Facebook is a socialFacebook is a social
networking site whichnetworking site which
people use topeople use to
communicate with eachcommunicate with each
other. It allows people toother. It allows people to
make a page aboutmake a page about
themselves with pictures,themselves with pictures,
groups and interests on it.groups and interests on it.
3. +
Facebook is a simulation ofFacebook is a simulation of
conversation and is thereforeconversation and is therefore
post modern according thepost modern according the
ideas of Baudrillard asideas of Baudrillard as
Facebook conversations haveFacebook conversations have
become simulacra –become simulacra –
substitutes for really talking.substitutes for really talking.
Facebook is a simulation ofFacebook is a simulation of
conversation and is thereforeconversation and is therefore
post modern according thepost modern according the
ideas of Baudrillard asideas of Baudrillard as
Facebook conversations haveFacebook conversations have
become simulacra –become simulacra –
substitutes for really talking.substitutes for really talking.
4. +
According to Strinati it wouldAccording to Strinati it would
also be post modern, as italso be post modern, as it
emphasises style over actualemphasises style over actual
substance. How accurate aresubstance. How accurate are
your status updates and photos –your status updates and photos –
Get your phones out and countGet your phones out and count
how many posts you have donehow many posts you have done
that say how great your life is inthat say how great your life is in
the last 2 -3 months.the last 2 -3 months.
How many good photos have youHow many good photos have you
used for your profile pic? Is thisused for your profile pic? Is this
really you?really you?
According to Strinati it wouldAccording to Strinati it would
also be post modern, as italso be post modern, as it
emphasises style over actualemphasises style over actual
substance. How accurate aresubstance. How accurate are
your status updates and photos –your status updates and photos –
Get your phones out and countGet your phones out and count
how many posts you have donehow many posts you have done
that say how great your life is inthat say how great your life is in
the last 2 -3 months.the last 2 -3 months.
How many good photos have youHow many good photos have you
used for your profile pic? Is thisused for your profile pic? Is this
really you?really you?
5. +
The invention of theThe invention of the
Status BarStatus Bar on Facebookon Facebook
shows it to be even moreshows it to be even more
post modern. It allowspost modern. It allows
users to be self reflexive byusers to be self reflexive by
entering what is “On theirentering what is “On their
mind.” It was NOT anmind.” It was NOT an
original featureoriginal feature
The invention of theThe invention of the
Status BarStatus Bar on Facebookon Facebook
shows it to be even moreshows it to be even more
post modern. It allowspost modern. It allows
users to be self reflexive byusers to be self reflexive by
entering what is “On theirentering what is “On their
mind.” It was NOT anmind.” It was NOT an
original featureoriginal feature
6. + Facebook as a way of
retelling history - Medistisation
How would you retell
yesterday based on
the advice from the
last slide?
How would you retell
yesterday based on
the advice from the
last slide?
7. +
We can see that Facebook isWe can see that Facebook is
post modern as it usespost modern as it uses
bricolage. Examples of thisbricolage. Examples of this
include, mixing it with popularinclude, mixing it with popular
culture such as music artists orculture such as music artists or
films.films.
Musicians can now make groups for themselves and actually communicate dirMusicians can now make groups for themselves and actually communicate dir
. Another example is the. Another example is the
inclusion of games oninclusion of games on
Facebook such as Farmville.Facebook such as Farmville.
We can see that Facebook isWe can see that Facebook is
post modern as it usespost modern as it uses
bricolage. Examples of thisbricolage. Examples of this
include, mixing it with popularinclude, mixing it with popular
culture such as music artists orculture such as music artists or
films.films.
Musicians can now make groups for themselves and actually communicate direMusicians can now make groups for themselves and actually communicate dire
. Another example is the. Another example is the
inclusion of games oninclusion of games on
Facebook such as Farmville.Facebook such as Farmville.
Facebook is a mixFacebook is a mix
of media forms,of media forms,
blending high artblending high art
and popularand popular
culture into oneculture into one
form/platformform/platform
Facebook is a mixFacebook is a mix
of media forms,of media forms,
blending high artblending high art
and popularand popular
culture into oneculture into one
form/platformform/platform
8. +
Facebook is also having an
impact on the way events are
planned. Gigs can now be
planned through Facebook and
then advertised. This use of viral
marketing has made it so the
internet is now a key part of
distribution, a massive change to
the traditional model Also on
Facebook companies choose to
place ad’s which will be
specifically for their target
audience. For example in a group
about rock music, there maybe
upcoming gigs advertised.
Facebook is also having an
impact on the way events are
planned. Gigs can now be
planned through Facebook and
then advertised. This use of viral
marketing has made it so the
internet is now a key part of
distribution, a massive change to
the traditional model Also on
Facebook companies choose to
place ad’s which will be
specifically for their target
audience. For example in a group
about rock music, there maybe
upcoming gigs advertised.
9. +
Facebook has promotedFacebook has promoted
celebrity culture, this is showncelebrity culture, this is shown
by celebrities being able toby celebrities being able to
have their own fan page andhave their own fan page and
promote upcoming event theypromote upcoming event they
are doing. It is also creatingare doing. It is also creating
new celebrities and making usnew celebrities and making us
think that famous is goal (howthink that famous is goal (how
many friends do you have is anmany friends do you have is an
important way of measuringimportant way of measuring
your worth)your worth)
Facebook has promotedFacebook has promoted
celebrity culture, this is showncelebrity culture, this is shown
by celebrities being able toby celebrities being able to
have their own fan page andhave their own fan page and
promote upcoming event theypromote upcoming event they
are doing. It is also creatingare doing. It is also creating
new celebrities and making usnew celebrities and making us
think that famous is goal (howthink that famous is goal (how
many friends do you have is anmany friends do you have is an
important way of measuringimportant way of measuring
your worth)your worth)
12. Confusion Over Time and Space
YouTube is accessible anytime and anywhere.
YouTube is available to anyone in the world and enables
them to create and upload almost anything
Once something is up, it is very hard to get rid of – it
never dies, time as we normally think of it does not exist
online….
Life in a Day
13. Parody, Pastiche and Intertextuality
Many Youtube videos that incorporate Parody
and Pastiche are known as “Sweded” videos
The Dark Knight Sweded
Edward Scissorhand Sweded
This term developed from Michel Gondry’s Film
“Be Kind Rewind”. “Swededing” has become an
online craze with competitions on who can make
the best re-make of a film.
As well as exhibiting a whole host of videos that
mock the ‘real’, the website itself is a parody of
the glossy hollywood institutions.
14. Style over Substance
Many videos on YouTube have no purpose
or significance at all. People just like it
What is the point of this……
16. Style over substance...
Along with leveling the importance of media,
Youtube has also fed our obsession with
celebrities through the ‘paparazi’ style of film-
making it promotes.
This clip documents our growing obsession. It
does not have a narrative or a meaning other
than simply ‘watching’ Jennifer’s arrival at an
airport. It’s a scary reality that there are so
many channels like this on Youtube.
17. Web 2.0...
Youtube destroys the distinction
between film-maker and consumer.
Average members of the public can
capture a film on their phone or
camera and then upload it to the site.
Other people (usually account
holders) can comment on these
videos; therefore creating an on-line
community.
Young, old, experienced, novice; all
have a chance at producing material
that can be enjoyed by the masses.
18. Hybrid...
Due to the open nature of Youtube, videos
from all over the world, and from different
backgrounds can be watched in one
collective place.
There are no set briefs or requirements so
genres can range from musical to horror, to
comedy and documentary.
This hybrid nature links to the film ‘24 hour party
people’ which displays a number of genre
codes and conventions.
19. Bricolage...
The hybrid nature of Youtube results in an epic
example of bricolage.
Not only is there a fusion of conventions and genres;
but there is also a mixture of old and new material
ready to watch.
20. Breakdown between high art
and popular culture...
Youtube has resulted in home videos
running on par with professional
material; no longer are the institutions
sacred and perhaps this is a comment
on our society today.
Youtube has fueled this breakdown in
respect for natural order and hierarchy.
22. How isTwitter Postmodern??
Fragmented Structure/Non Linear Narrative
Twitter is personally structured by posts, the network has no control on
what is said. Twitter also has posts which comment on fictional and non
fictional events.
Some of the posts are very random.
There is often no link between tweets, others can read like a
conversation
23. ∗ Twitter has created a celebrity obsessed culture.
∗ People are spending more time on the internet than
going to church for instance and following the Bible, a
Meta-narrative which brings society together.
∗ Twitter allows everyone to have a micro narrative
and it does not suggest that there is one hierarchy.As
users we create our own hierarchy by choosing who
we follow.
Challenging of the Meta-narrative
24. ∗ Serious issues discussed by important people are not
the most popular
∗ The audience can develop their own micro
narratives.These are not seen as less important
Challenging of the Meta-narrative
25.
26. LikeYoutube it is accessible anytime and anywhere.
Once something is up, it is very hard to get rid of – it
never dies, time as we normally think of it does not exist
online….
Playing with time and space
27. ∗ Twitter is similar to Facebook, in the sense that it is
based on status’, talking about personal experiences,
what's on their mind or just general chit chat.
∗ It can be used to make serious comments about our
society
Self Reflexivity
28. Contents of Tweets according
to Pear Analytics
News - 3.6% Spam - 3.8% Self-Promotion - 5.9% Pointless babble - 40.1%
Conversational - 37.6% Pass-along value - 8.7%
29. ∗ Many of the tweets that are posted on Twitter is
generally a load of rubbish. Like Facebook status
updates they are designed to create a hyperreality of
your life
∗ Celebrities get PR companies to create and maintain
their accounts yet the audience is led to believe it is
the celebrity themselves.The tweets are a form of
promotion
∗ Issues on twitter become newsworth – The Dress
Emphasis on Style over Substance
30. ∗ Twitter is totally reliant on audience participation – it
simply would not work without an engaged and active
audience
∗ It is allowing people to become producers/celebrities
outside traditional/mainstream methods
∗ For some people this is the key way they find out about
events – we are using it instead of more traditional
media forms like the news
Audience
31. ∗ Twitter was created to make ordinary people to feel that they
are closer to celebrities (think Lady Gaga and her little
monsters).
∗ Without actually breaking the definite line between the two.
∗ It encourages stalker-que behave and encourage us to engage
more with celebrities
∗ Twitter has created new celebrities
Cult of the Celebrity Culture - Celebrity
obsessed society
32. ∗ Celebrities read tweets
∗ Bullied kids read tweets
∗ Its hyper real nature and lack of connection real life
has made people loss a sense of connection/morality
about how it is used.We have lost touch with the
‘real’ – would we really say those thing face to face –
the power of mediatisation
But what happens when Twitter goes
wrong
Editor's Notes
Add in an advice page on how to get famous on facebook. Humans of New York
Add in the most watch clips from 2014 – Time
Add in stuff from Jo Bannon’s ppt
Add in the most watch clips from 2014 – Time
Add in stuff from Jo Bannon’s ppt
