Music vids styles

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  • Genre characteristic – Live performance on stage for metal band, ‘street’ performance for rap
  • Close up are often demanded by the recor.d label – in all types of music video
  • Music vids styles

    1. 1. Music Videos
    2. 2. Why have music videos?  Draw a star diagram to show a number of different purposes of a music video……
    3. 3. The purpose of the Music Video  Promotes a single and, normally, an album  Promotes the artist or band  Creates, adapts or feeds into a ‘star image’  Entertains the audience  Sets the ‘meanings’ of a song by the use of images
    4. 4. Basic structures  In 3-4 minutes a typical music video combines a mix of live performance, narrative, and other visual imagery including computer graphics and animation.  It does this to advertise the band/artist and song
    5. 5. Music Videos  Often contains a number of different elements:  Performance  Narrative  Concept:  Thematic  Symbolic
    6. 6. Performance  Many music videos include performance of the artists as part of the video  It was from clips of performances that music videos developed  Bon Jovi – You give love a bad name
    7. 7. What do performance videos contain?  Brainstorm all the things that you would expect to see in a music video that was based around a band or artist’s perfomance:  Does this vary depending on the genre of music?
    8. 8.  Often contain shots of the artists performing  Can be a live stage performance, with shots of artists and audience  Can be the artists in “real life” situations eg warming up, talking, fooling around  Often includes lots of close ups of the artist  There can be a particular visual style that goes with the artist (a motif) eg particular clothing, actions, props, type of images.  Often the artist can appear to perform in an unusual place - all lip-synched eg a field, a rooftop
    9. 9. Examples of Performance Music Videos  Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.  Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable.
    10. 10. Narrative  Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl dumps boy  This narrative can be like a Mini film, with a beginning, middle and end  Or it can suggest some links to a story  It can promote a film with clips form the film included telling a story  Taylor Swift – You belong with me
    11. 11. Narrative videos  Brainstorm what you would expect to see in “narrative” type videos…what are some common storylines in these?
    12. 12. Narrative  Because it is only 3-4 minutes it can be very fast paced, lots of shots and cuts use inter-textuality with films, tv and other videos mimic other film and tv genre eg horror or sci fi sometimes the story can contradict what is seen for effect sometimes the artist is a part of the story, or an observer or completely separate
    13. 13. Narrative Music Videos  Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.  Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable
    14. 14. Concept  Thematic  Symbolic  Idea based Narrative or performance is not the most dominate aspect.
    15. 15. Concept - Thematic  There are lots of common themes in music videos  Depends on the genre of music  Eg Heavy metal bands go for perfomance dominated clips Rap has lots of “street” images dance routines are common for many female artist performances
    16. 16. Concept - Symbolic  Use of lots of symbols to build up meaning eg graveyard…death  Lots of use of montage -lots of images to create meaning sometimes often contradictory  Lighting often used to suggest mood  Fast paced - often only a few seconds per shot to build up meanings
    17. 17. Concept – Interesting Idea  Visually stylish – ‘artistic’ mise-en-scene dominates  Experimental use of camera/editing  Fast pace  Conspicuous lighting and cinematography  Often break the rules of continuity editing
    18. 18. How would you define these Concept Videos? In your Arms – Kina Grannis Red Hot Chili Pepper - Outside Sledgehammer – Peter Gabriel White Knuckles - OK Go Once in a Lifetime – Talking Head Her Morning Elegance - Oren Lavie Sophie - Goodshirt Walkie Talkie Man - Stereograms
    19. 19. Concept Music Videos  Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.  Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable
    20. 20. Concept Music Video  Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.  Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable
    21. 21. Some Other Codes and Conventions  Visually stylish – ‘artistic’ mise-en-scene  Cutting related to the rhythm of the music  Intercutting between performance and images or story  Experimental use of camera/editing (hand held camera, distortion of colours)  Often break the rules of continuity editing. Can use lots of jump cuts  Lots of use of digital effects
    22. 22. Idea of Spectacle  Music Videos may be considered to be examples of 'spectacle'.  In this the performers are performing, often looking directly at the viewer. This is called “direct address” -where they are directly interacting with the viewer.
    23. 23.  In the case of men, this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly. He is supposed to be singing directly for you.  The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A Voyeur is someone who looks at someone. This means females in music vids are often dressed and posed in very sexual ways
    24. 24. Homework Task  Create a post for your blog which outlines and demonstrates you understanding of the music video styles discussed today. Find your own examples to illustrate the points that you make.  Engage in analysis of the micro elements, try to make links to Goodwin and representational.  Discuss what are the pros and cons of each style  Explain what you favourite style is and why
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