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Introduction to the different styles of Music Videos - Narrative, Performance and Concept

Introduction to the different styles of Music Videos - Narrative, Performance and Concept

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  • Genre characteristic – Live performance on stage for metal band, ‘street’ performance for rap
  • Close up are often demanded by the recor.d label – in all types of music video

Transcript

  • 1. Music Videos
  • 2. Why have music videos?
    • Draw a star diagram to show a number of different purposes of a music video……
  • 3. The purpose of the Music Video
      • Promotes a single and, normally, an album
      • Promotes the artist or band
      • Creates, adapts or feeds into a ‘star image’
      • Entertains the audience
      • Sets the ‘meanings’ of a song by the use of images
  • 4. Basic structures
    • In 3-4 minutes a typical music video combines a mix of live performance, narrative, and other visual imagery including computer graphics and animation.
    • It does this to advertise the band/artist and song
  • 5. Music Videos
    • Often contains a number of different elements:
      • Performance
      • Narrative
      • Concept:
        • Thematic
        • Symbolic
  • 6. Performance
    • Many music videos include performance of the artists as part of the video
    • It was from clips of performances that music videos developed
  • 7. What do performance videos contain?
    • Brainstorm all the things that you would expect to see in a music video that was based around a band or artist’s perfomance:
    • Does this vary depending on the genre of music?
  • 8.
    • Often contain shots of the artists performing
    • Can be a live stage performance, with shots of artists and audience
    • Can be the artists in “real life” situations eg warming up, talking, fooling around
    • Often includes lots of close ups of the artist
    • There can be a particular visual style that goes with the artist (a motif) eg particular clothing, actions, props, type of images.
    • Often the artist can appear to perform in an unusual place - all lip-synched eg a field, a rooftop
  • 9. Examples of Performance Music Videos
    • Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.
    • Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable.
  • 10. Narrative
    • Often the video tells a story either that features in the lyrics or is suggested in the lyrics eg girl dumps boy
    • This narrative can be like a Mini film, with a beginning, middle and end
    • Or it can suggest some links to a story
    • It can promote a film with clips form the film included telling a story
  • 11. Narrative videos
    • Brainstorm what you would expect to see in “narrative” type videos…what are some common storylines in these?
  • 12. Narrative
    • Because it is only 3-4 minutes it can be
      • very fast paced, lots of shots and cuts
      • use inter-textuality with films, tv and other videos
      • mimic other film and tv genre eg horror or sci fi
      • sometimes the story can contradict what is seen for effect
      • sometimes the artist is a part of the story, or an observer or completely separate
  • 13. Narrative Music Videos
    • Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.
    • Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable
  • 14. Thematic
    • There are lots of common themes in music videos
    • Depends on the genre of music
    • Eg Heavy metal bands go for perfomance dominated clips
    • Rap has lots of “street” images
    • dance routines are common for many female artist performances
  • 15. Symbolic
    • Use of lots of symbols to build up meaning eg graveyard…death
    • Lots of use of montage -lots of images to create meaning sometimes often contradictory
    • Lighting often used to suggest mood
    • Fast paced - often only a few seconds per shot to build up meanings
    • Pictures can support or contradict the lyrics
  • 16. Thematic or Symbolic Music videos
    • Discuss in a group any memorable music videos you know of that are of this type. Select one that you think is a particularly memorable example.
    • Be prepared to tell the class: Name of performer(s), track, brief description of video and the features that you think are memorable
  • 17. Some Other Codes and Conventions
    • Visually stylish – ‘artistic’ mise-en-scene
    • Cutting related to the rhythm of the music
    • Intercutting between performance and images or story
    • Experimental use of camera/editing (hand held camera, distortion of colours)
    • Often break the rules of continuity editing. Can use lots of jump cuts
    • Lots of use of digital effects
  • 18. Idea of Spectacle
    • Music Videos may be considered to be examples of ' spectacle '.
    • In this the performers are performing, often looking directly at the viewer. This is called “direct address” -where they are directly interacting with the viewer.
  • 19.
    • In the case of men , this involves the look of the character towards the viewer. The male is seen to be addressing the viewer directly. He is supposed to be singing directly for you.
    • The female figure is often an object of an erotic gaze, object of male desire which is a voyeuristic gaze. A Voyeur is someone who looks at someone. This means females in music vids are often dressed and posed in very sexual ways
  • 20. The Male (and Female) Gaze
    • In a group decide on your vote for the videos that you think are the prizewinners for
    • A) the most sexually provocative female performance
    • B) the most sexually “I want you” male performance
  • 21. Types of Music Videos
    • Performance
    • Narrative
    • Concept
    • http://emmamusicvideo.blogspot.com/2010/07/narrative-performance-based-and-concept.html
    • Take on Me: http://www.youtube.com/watch?v=djV11Xbc914
  • 22.
    • To make your Music Video
    • What is the theme or aim of my music video?
    • Who will this appeal to?
    • How can I make it appeal to this group?
    • What are the lyrics saying?
    • What do the music/rhythms/genre suggest?
    • How can I link music/lyrics/images?
    • What type of video will it be?