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Andrew Goodwin
Definition of what a music video is
Key conventions of music videos
First POST MODERN Theorist
Key features of Music Videos
 In 1992, Andrew Goodwin
published a book called ‘Dancing
in the Distraction Factory’, after...
Goodwin’s theory identified these
key features:
1. Music videos demonstrate certain genre characteristics
 For example: s...
Goodwin’s theory identified the
following key features:
 In small groups, choose one or two of ‘Goodwin’s seven’
and cond...
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Goodwin's theory intro and tasks

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Transcript of "Goodwin's theory intro and tasks"

  1. 1. Andrew Goodwin Definition of what a music video is Key conventions of music videos First POST MODERN Theorist
  2. 2. Key features of Music Videos  In 1992, Andrew Goodwin published a book called ‘Dancing in the Distraction Factory’, after years of research into music videos  In this book, he came up with a number of ‘codes and conventions’ for music video – a range of elements that many music videos have in common
  3. 3. Goodwin’s theory identified these key features: 1. Music videos demonstrate certain genre characteristics  For example: stage performance in Metal/hard rock video  dance routines for boy/girl bands  ‘throwing signs’ in early hip hop video (recognise Dr Dre or Ice Cube?)  scantily clad women or ‘bling’ for gangsta rap videos 2. There is a relationship between lyrics and visuals  Often illustrative but could amplify or contradict the lyrics 3. There is a relationship between music and visuals  Often illustrative but could amplify or contradict the music 4. The demands of the record label will include the need for lots of close-ups of the artist 5. The artist may develop motifs or iconography that recur across their work (a visual style) 6. There is frequent reference to the notion of ‘looking’ (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment of the female body 7. There are often intertextual references – mostly to film, television and popular culture
  4. 4. Goodwin’s theory identified the following key features:  In small groups, choose one or two of ‘Goodwin’s seven’ and conduct some research online to find excellent contemporary examples.  Basic research findings should include:  Artist and song title, date, record label, genre  Analyse the examples closely and make detailed notes related to the key features you have chosen  Present your group examples back to the class and be prepared for questions!  When listening to others, think about the features you have chosen and whether you can see these exemplified in the music videos they are discussing
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