FILM EXHIBITION AND CONSUMPTIONTraditional model of Exhibition New Technologies – Homecinema, the internet and digital technology Independent Exhibition
EXHIBITION Exhibition is the retail branch of the film industry.What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks and popcorn).Because exhibitors to some extent control how films are programmed, promoted, and presented to the public, they have considerable influence over the box-office success and, more importantly, the reception of films.
MULTIPLEXES A multiplex is a movie theatre complex with multiple screens, typically six to ten screens. They are usually housed in a specially designed building The largest of these complexes can sitthousands of people and are sometimes referred to as a megaplex.
MULTIPLEXESCineworld and Odeon are the two biggest here In American there is a lot more choice but the biggest ones seem to be Cinemark (294) Regal Entertainment (545), AMC (378) and Carmike (244)There are very strong laws in America about the separation of Production Companies and Exhibitors.
INDEPENDENT THEATRES Picture House Apollo The percentage film hire figure can be anywherebetween 25% and 60% of box office (after deductingVAT from the ticket sales) and a ‘minimum guarantee fee’ How are Independent Theatres different? How do they market themselves? What problems do they face
INTERESTING FACTS AND STATS There are 14m cinema visits in an average monthEvery week 10 -11 films are released in the UK (£1b in receipt)Of the top 200 films released in cinemas worldwide over the last decade, no fewer that 34 were based on stories and characters created by British writer The total public funding of films amounts to around £260m a year, including film production, tax relief, lottery funding and broadcasters’ investments .
INTERESTING FACTS AND STATSEvery person watches an average of 81 films a year. 80% of those viewings are on Television (esp 40+yrs) Cinemas only account for 3.5% of total film viewings the rest is ‘Home Entertainment’ In 2011 the UK had 716 cinemas with 3,671 screens (most are equipped to show digital content62% of the pop goes to the cinema at least once a year, 19% goes at least once a month.
EXPLOITATION Theatrical Release Non-theatrical (eg. Airlines) -12 - 14 weeks after theatrical release Home Entertainment - 14 - 16 weeks after theatrical Pay Per View Television -18 - 22 weeks after theatrical Cable Television - 6 months to 1 year after theatrical Network Television - 1 year after theatricalBut this is changing – releasing in EVERY format at once…
DIGITAL TECHNOLOGYMake a list of all of the digital technology that you can think of that has an impact on the Film Industry. Essay Questions Post a decent comment on the following essay questions ‘The current revolution in technology is changing the way both producers and audiences think of film and the film experience’. How far do you agree with this statementHow has the experience of watching films changed in recent years and how do you think it might develop in the future?
AND WHILE YOU ARE THERE…Make sure that you have created a page with information about a big current star Start reading some of the information – esp the stuff about the British Film industry and what David Cameron has been saying! Find a resource that relates to Avatar (Connected to Production, Distribution, Marketing, Exhibition, Consumption, or Audience response) and post it on the Avatar PageSign all of your posts (unless you have registered as a user – good boy Chris!) so I can see who is saying what !