How does C4 make money and IT crowd assist? – advertising and sponsorship, popular programme with a specific hard to target audience makes it popular with advertisors and sitcoms have a good structure of advertising.What do you remember about PSB? Regulators can tell TV companies what they can or cannot do in exchange for giving them the right to transmit ‘free to air’ – OfcomKey rulesQuality programmesProportion of British-made prgrammesReflect the diversity of BritianProportion of programmes must be made outside the M25Must have certain genres eg newsBalanced mix of genres (no stripped schedules)
Get the kids to figure out – very similar to My Family but for a niche audience and has won awards
Removed the clause about education as this does not fit with The IT Crowd.
How IT fit? – appeals to a very different non mass audience (broad range), some cultural diversity within the show, Has won awards – BAFTAs nominated every series, won best new comedy 2006 won best in 2009 plus other awards, niche audience is young adults, available on TV, 4OD now!!!! and 7 day prior to screening , itunes, DVD
Channel 4 and The
How was The IT Crowd scheduled on
Channel 4 and how does this comedy show
fit with the institutional aims of Channel 4?
About Channel 4
Is publically owned but commercially funded (does
not receive money from the public)
How does Channel 4 make money and how does
the IT Crowd assist with this?
Is a Public Service Broadcaster (OFCOM Licence)
What do you remember about PSB?
Regulators can tell TV companies what they can or
cannot do in exchange for giving them the right to
transmit „free to air‟ – Ofcom
Proportion of British-made programmes
Reflect the diversity of Britain
Proportion of programmes must be made outside the M25
Must have certain genres eg news
Balanced mix of genres (no stripped schedules)
How does The IT Crowd fit with this?
Channel 4 – Mission and Purpose
Primary purpose is the fulfilment of its public service
remit as defined by the 2003 Communications Act – “the
provision of a broad range of high quality and diverse
programming which in particular
Demonstrates innovation, experiment and creativity
in the form and content of programmes;
Appeals to the tastes and interests of a culturally
diverse society ….
Exhibits a distinctive character.”
How does The IT Crowd fit with this?
As a Publisher - Broadcaster
Channel 4 is required to commission UK content from
They work with around 300 creative companies eg
Hat Trick Productions – Father Ted
Talkback Thames -The IT Crowd, Da Ali G Show, Green
Assembly Film & Television Productions - Black Books
London Weekend TV – Spaced
Bwark Productions – The Inbetweeners (E4)
Objective Productions – The Peep Show
The Digital Economy Act 2010
Added to the public remit
Broad range of media content that would appeal to a
culturally diverse society
Making relevant media content for older children and
Broadcasting or distribution of media by a wide range
of different types of electronic communication
British film stuff
How does The IT Crowd fit in with these?
The IT Crowd – Basic Information
Four series, each with six episodes
A fifth series was commissioned for 2011 but never appeared
(there was a one off special in 2013 to concluded the series
and it was 1 hour long)
First Series premiered on Friday 3rd February 2006 9pm, the
second on Friday 24th August 2007 9pm, the third on Friday
21th November 2008 9pm, and the fourth Friday 25th June
Currently being screened on E4 – Thursday at 10pm, two
epiodes at a time.
What do need to include in your answer?
The IT Crowd and Channel 4
Friday night is a good night for comedy – wind-down
time of the weekend. Sets the audience up for the
weekend – key pleasure of helping the audience to
unwind from what could have been a difficult week
Screens just after the watershed so can include some
swearing and rude subjects which can appeal to the
target audience and create audience pleasures
The IT Crowd is a flagship programme that was
hugely popular with audience and 9pm is a very
competitive audience slot
Discuss in detail how and why one comedy
programme was scheduled on one or more
Use either My Family or The IT Crowd as your
example (give specific details).
You need to give at least four specific points.
One point must cover day/time
At least one point must relate to OFCOM
At least one point must relate to the channel
specifically (Mission/ Purpose, Specific target
Any other point (OFCOM, Mission/