Kash Bhattacharya, Melvin Böcher, Nicholas Montemaggi             TBE Genova, 19-20 Oct 2012
Partnership with bloggers
Where does the idea come from?                     Blogtrip                        =                     Presstrip        ...
To get the most out of thedestination why don’t we… base         time           no limits
#blogville Emilia Romagna                        50 bloggers              2 apartments (Bologna – Rimini)                 ...
Results      +250 blog posts  75M tweet impressions    Reached 8M people+2.500 shared photos/videos
Covered themes               Art Cities, Culture,    Motors &Wine & Food                                         Fashion &...
Press/Media coverage      Newspapers               Radio                                       Foreign TV                M...
Long tail effectBlog posts, tweets, photos    Digital ambassadors
A “taste” of #blogville life
Grazie!!!          Nicholas Montemaggi                             Kash Bhattacharya                         Melvin Böcher...
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BlogVille Emilia Romagna at TBE12 Genova

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Presentation of the BlogVille Emilia Romagna project during the TBE12 Genova (October 19-20 2012) by Nicholas Montemaggi, Kash Bhattacharya and Melvin Böcher

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BlogVille Emilia Romagna at TBE12 Genova

  1. 1. Kash Bhattacharya, Melvin Böcher, Nicholas Montemaggi TBE Genova, 19-20 Oct 2012
  2. 2. Partnership with bloggers
  3. 3. Where does the idea come from? Blogtrip = Presstrip Covered themes may be not of Fixed and intense interest for the schedule No time to enjoy blogger and the “real his/her audience essence” of the destination
  4. 4. To get the most out of thedestination why don’t we… base time no limits
  5. 5. #blogville Emilia Romagna 50 bloggers 2 apartments (Bologna – Rimini) 83 days of Live Blogging 20 organized trips
  6. 6. Results +250 blog posts 75M tweet impressions Reached 8M people+2.500 shared photos/videos
  7. 7. Covered themes Art Cities, Culture, Motors &Wine & Food Fashion & Shopping UNESCO Motorvalley
  8. 8. Press/Media coverage Newspapers Radio Foreign TV Magazines press
  9. 9. Long tail effectBlog posts, tweets, photos Digital ambassadors
  10. 10. A “taste” of #blogville life
  11. 11. Grazie!!! Nicholas Montemaggi Kash Bhattacharya Melvin BöcherDigital Press Officer APT Servizi Emilia-Romagna AKA Budgettraveller AKA Traveldudes Project Manager BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna www.blogville-emiliaromagna.com www.budgettraveller.org www.traveldudes.org www.facebook.com/BlogVilleEmiliaRomagna www.facebook.com/budgettraveller www.facebook.com/traveldudes www.twitter.com/BlogVilleEmRom www.twitter.com/budgettraveller www.twitter.com/traveldudes n.montemaggi@aptservizi.com europebudgetguide@googlemail.com melvin@traveldudes.com

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