Presentation of the BlogVille Emilia Romagna project during the TBE12 Genova (October 19-20 2012) by Nicholas Montemaggi, Kash Bhattacharya and Melvin Böcher

1. Kash Bhattacharya, Melvin Böcher, Nicholas Montemaggi
TBE Genova, 19-20 Oct 2012

2. Partnership with bloggers

3. Where does the idea come from?
Blogtrip
=
Presstrip
Covered themes
may be not of
Fixed and intense interest for the
schedule No time to enjoy blogger and
the “real his/her audience
essence” of the
destination

4. To get the most out of the
destination why don’t we…
base time no limits

5. #blogville Emilia Romagna
50 bloggers
2 apartments (Bologna – Rimini)
83 days of Live Blogging
20 organized trips

6. Results
+250 blog posts
75M tweet impressions
Reached 8M people
+2.500 shared photos/videos

7. Covered themes
Art Cities, Culture, Motors &
Wine & Food Fashion & Shopping
UNESCO Motorvalley

8. Press/Media coverage
Newspapers Radio
Foreign
TV Magazines
press

9. Long tail effect
Blog posts, tweets, photos
Digital ambassadors

10. A “taste” of #blogville life

11. Grazie!!!
Nicholas Montemaggi Kash Bhattacharya Melvin Böcher
Digital Press Officer APT Servizi Emilia-Romagna AKA Budgettraveller AKA Traveldudes
Project Manager BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna Co-founder BlogVille Emilia-Romagna
www.blogville-emiliaromagna.com www.budgettraveller.org www.traveldudes.org
www.facebook.com/BlogVilleEmiliaRomagna www.facebook.com/budgettraveller www.facebook.com/traveldudes
www.twitter.com/BlogVilleEmRom www.twitter.com/budgettraveller www.twitter.com/traveldudes
n.montemaggi@aptservizi.com europebudgetguide@googlemail.com melvin@traveldudes.com