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nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
nGage Labs Mobile Shopping Trends
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nGage Labs Mobile Shopping Trends

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An overview of some of the key trends shaping the future of mobile commerce.

An overview of some of the key trends shaping the future of mobile commerce.

Published in: Technology, Business
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  • Latest figures show that this was 28% as of OCT 2013
  • Litmus also reported that GMAIL’s new INBOX tabs have driven down GAMIL open rates by about 20%
  • Latest projections from Comscore show that Q4 is tracking towards $9B with approx 10% YOY growth
  • Transcript

    • 1. Mobile Shopping: Trends Shaping it’s Future
    • 2. Mobile vs Desktop Browsing
    • 3. Mobile: More Important Than Desktop?
    • 4. Mobile’s Powerful Rise
    • 5. Smartphones: Fueling the Mobile Trend
    • 6. Tablets: More Fuel for the Fire
    • 7. Mobile: A Tool For Screening Email?
    • 8. Mobile’s Growing Importance to Retail
    • 9. Mobile’s Impact on Holiday Shopping
    • 10. Brands Rethinking the App
    • 11. Engagement is Clearly the Key Objective
    • 12. 2013 is the new 2016!
    • 13. Key Takeaways • • • • • • We are rapidly becoming a world where mobile is a preferred medium for accessing the web and is playing a vital role in transacting. Email becoming increasingly ineffective in reaching the mobile consumer mCommerce picking up steam and poised to continue rapid climb The key to harnessing the power of mobile will be the ability of marketers to connect with their customers on mobile devices in a personalized, relevant and timely manner. Marketers are waking up and rethinking apps. Consumers prefer personalized offers. SMS & Push far more effective. “… if 10% of traffic comes from mobile devices and you don’t have a great mobile experience you are losing market share to your competitors.” Jeremy Black, Xtreme Labs (Internet Retailer, November 2013, page 58

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