nGage Labs mCXM Overview

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Overview of Mobile Customer Experience Management & Importance of Mobile Engagement

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  • Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility.How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?
  • Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility. How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?
  • Customer value. How will mobile change your relationship with and add value to the customer at different stages of the customer life cycle? Brand engagement. What new marketing pathways will mobile create, and how will it enhance interactions with existing assets? Business impact. How will mobile create new revenue or cost savings, and what effect will this have on your organization and internal processes? Mobile agility. How does this mobile program grow your understanding of consumer needs and prepare your company to take advantage of mobile opportunities in the future?
  • nGage Labs mCXM Overview

    1. 1. Mobile nGagement: The Future of Customer Experience Management.
    2. 2. Mobile: The Power Shift Accelerates
    3. 3. Mobile & Analytics – The Sweet Spot
    4. 4. Mobile: Apps Hidden Costs & Consequences
    5. 5. Living in an MultiScreen World
    6. 6. Consumers Want Seamless Experiences
    7. 7. Tablet vs. Smartphone Behaviors
    8. 8. Mobile: Integral to Customer Engagement
    9. 9. The Science of Mobile Engagement
    10. 10. The Art of Mobile Engagement
    11. 11. Mobile: Relevant at Every Stage of the Purchase Funnel
    12. 12. Mobile: Context is Everything
    13. 13. Mobile: Context Drives Relevance
    14. 14. Changing the In-Store Experience
    15. 15. Mobile: Measuring Impact & ROI

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