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Webinar - 5 Traits of Courageous Marketers (@nFusion)
 

Webinar - 5 Traits of Courageous Marketers (@nFusion)

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Yep, we said it. Cojones. And marketing executives who successfully lead their brands in today’s rapidly changing marketing landscape have ’em. The customer decision journey has changed and we ...

Yep, we said it. Cojones. And marketing executives who successfully lead their brands in today’s rapidly changing marketing landscape have ’em. The customer decision journey has changed and we want to celebrate those trailblazing marketers who have discovered effective ways to engage the digitally enabled, socially connected customer.

You'll learn about:
- How the customer decision journey has changed
- The five traits courageous marketers need today
- Examples from JetBlue, Chrysler and GoPro

http://info.nfusion.com/webinar-cojones

nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

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    Webinar - 5 Traits of Courageous Marketers (@nFusion) Webinar - 5 Traits of Courageous Marketers (@nFusion) Presentation Transcript

    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS JohnEllett, CEO@nFusion @jellett,jellett@nfusion.com #CojonesAwards
    • OVERWHELMING COMPLEXITY? — OR — UNPRECEDENTED OPPORTUNITY?
    • CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
    • THEIR DECISION JOURNEYS HAVE SHIFTED.
    • OneCommonAttribute... COURAGE
    • COJONES (WHETHER YOU WERE BORN WITH THEM OR ACQUIRED THEM) OrAsWeSayInTexas...
    • Today’smarketingleaders musthavethecourage todo5things
    • Buildauthenticbrandswithasenseofpurpose 1. INSPIRE © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 10
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 11
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 12
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 13
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 14
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 15
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 16
    • Engagecustomerswithmeaningfulexperiences ateach touchpoint 2. CONNECT © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 17
    • TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 18 PAID BRAND IDEA OWNED EARNED BRAND EXPERIENCES PAID OWNEDEARNED
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 19
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 20
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 21
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 22
    • Breakoutofsafeandsameness 3. BE BOLD © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 23
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 24
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 25
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 26
    • Usebothdataandcreativitytotestandlearn 4. EXPERIMENT © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 27
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 28
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 29
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 30
    • Buildorganizationalcapacityformarketinginthedigitalage 5. EMPOWER © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 31
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 32
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 33
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 34
    • HAVE THE COJONES TO… © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 35 1.  Inspire 2.  Connect 3.  BeBold 4.  Experiment 5.  Empower
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 36 Q&A
    • © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS JohnEllett, CEO@nFusion @jellett,jellett@nfusion.com #CojonesAwards