© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
WEBINAR: THE 5 TRAITS OF
COURAGEOUS MARKETERS
JohnEllett, CEO@nFusion
...
OVERWHELMING
COMPLEXITY?
— OR —
UNPRECEDENTED
OPPORTUNITY?
CUSTOMERS ARE
DIGITALLY
ENABLED AND
SOCIALLY
CONNECTED.
THEIR DECISION
JOURNEYS
HAVE SHIFTED.
OneCommonAttribute...
COURAGE
COJONES
(WHETHER YOU WERE BORN WITH THEM
OR ACQUIRED THEM)
OrAsWeSayInTexas...
Today’smarketingleaders
musthavethecourage
todo5things
Buildauthenticbrandswithasenseofpurpose
1. INSPIRE
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
10
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
11
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
12
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
13
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
14
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
15
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
16
Engagecustomerswithmeaningfulexperiences
ateach touchpoint
2. CONNECT
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
...
TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
18
PAID
BRAND IDEA
OWNED...
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
19
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
20
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
21
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
22
Breakoutofsafeandsameness
3. BE BOLD
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
23
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
24
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
25
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
26
Usebothdataandcreativitytotestandlearn
4. EXPERIMENT
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
27
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
28
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
29
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
30
Buildorganizationalcapacityformarketinginthedigitalage
5. EMPOWER
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
31
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
32
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
33
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
34
HAVE THE COJONES TO…
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
35
1.  Inspire
2.  Connect
3.  BeBold
4.  Experim...
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
36
Q&A
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
WEBINAR: THE 5 TRAITS OF
COURAGEOUS MARKETERS
JohnEllett, CEO@nFusion
...
Webinar - 5 Traits of Courageous Marketers (@nFusion)
Webinar - 5 Traits of Courageous Marketers (@nFusion)
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Webinar - 5 Traits of Courageous Marketers (@nFusion)

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Yep, we said it. Cojones. And marketing executives who successfully lead their brands in today’s rapidly changing marketing landscape have ’em. The customer decision journey has changed and we want to celebrate those trailblazing marketers who have discovered effective ways to engage the digitally enabled, socially connected customer.

You'll learn about:
- How the customer decision journey has changed
- The five traits courageous marketers need today
- Examples from JetBlue, Chrysler and GoPro

http://info.nfusion.com/webinar-cojones

nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

Published in: Business
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Webinar - 5 Traits of Courageous Marketers (@nFusion)

  1. 1. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS JohnEllett, CEO@nFusion @jellett,jellett@nfusion.com #CojonesAwards
  2. 2. OVERWHELMING COMPLEXITY? — OR — UNPRECEDENTED OPPORTUNITY?
  3. 3. CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.
  4. 4. THEIR DECISION JOURNEYS HAVE SHIFTED.
  5. 5. OneCommonAttribute... COURAGE
  6. 6. COJONES (WHETHER YOU WERE BORN WITH THEM OR ACQUIRED THEM) OrAsWeSayInTexas...
  7. 7. Today’smarketingleaders musthavethecourage todo5things
  8. 8. Buildauthenticbrandswithasenseofpurpose 1. INSPIRE © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 10
  9. 9. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 11
  10. 10. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 12
  11. 11. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 13
  12. 12. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 14
  13. 13. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 15
  14. 14. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 16
  15. 15. Engagecustomerswithmeaningfulexperiences ateach touchpoint 2. CONNECT © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 17
  16. 16. TRADITIONAL CAMPAIGNS VS. CONVERGED CAMPAIGNS © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 18 PAID BRAND IDEA OWNED EARNED BRAND EXPERIENCES PAID OWNEDEARNED
  17. 17. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 19
  18. 18. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 20
  19. 19. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 21
  20. 20. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 22
  21. 21. Breakoutofsafeandsameness 3. BE BOLD © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 23
  22. 22. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 24
  23. 23. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 25
  24. 24. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 26
  25. 25. Usebothdataandcreativitytotestandlearn 4. EXPERIMENT © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 27
  26. 26. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 28
  27. 27. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 29
  28. 28. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 30
  29. 29. Buildorganizationalcapacityformarketinginthedigitalage 5. EMPOWER © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 31
  30. 30. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 32
  31. 31. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 33
  32. 32. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 34
  33. 33. HAVE THE COJONES TO… © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 35 1.  Inspire 2.  Connect 3.  BeBold 4.  Experiment 5.  Empower
  34. 34. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. 36 Q&A
  35. 35. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. WEBINAR: THE 5 TRAITS OF COURAGEOUS MARKETERS JohnEllett, CEO@nFusion @jellett,jellett@nfusion.com #CojonesAwards
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