nFusion digital marketing methodologies
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nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

nFusion is a digital agency that helps marketers create change and provide consistent digital experiences for their customers.

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nFusion digital marketing methodologies Presentation Transcript

  • 1. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. NFUSION METHODOLOGIES JohnEllett(jellett@nfusion.com) MARCH 2014
  • 2. Partnerwith MARKETING CHANGE AGENTS tohelpmakeanimmediateand measureableimpact. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
  • 3. MARKETING IN A DIGITAL AGE © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. BRAND EXPERIENCES PAID OWNEDEARNED
  • 4. CUSTOMER ENGAGEMENT FRAMEWORK INSIGHTS AND STRATEGY PAID Display Advertising Mobile Advertising Traditional Advertising Paid Search Paid Social OWNED Organic Search Content Marketing E-mail EARNED Social Platforms Product Review Sites Bloggers/Vloggers Forums IN-CHANNEL Promotional Displays Partner Enablement Tools Digital POS BRAND.COM Social.com/Brand Landing Pages Engagement Content Multi-device NURTURE PROGRAMS SALES SALES ENABLEMENT TOOLS MA/CRM SYSTEMS © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
  • 5. OUR CLIENTS © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. HEALTHCARE RETAIL TELECOMDURABLES RESTAURANT FOOD AND BEVERAGE FINANCIAL SERVICES CONSUMER ELECTRONICS B2B TECHNOLOGY ® ®
  • 6. WORK EXPERIENCE
  • 7. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. SAMSUNG: SMART TV To create buzz for the introduction of the first Samsung Smart TV, nFusion recruited tech-enthusiast and YouTube sensation iJustine to act as the spokesperson for a socially integrated launch campaign.  The campaign took advantage of her enthusiasm and street-cred for a series of videos on the Samsung Smart TV Facebook Page that introduced Smart TV innovation — Smart Interaction, Smart Content and Smart Evolution — to technology-savvy consumers, movie lovers and sports fanatics.  The Smart TV campaign proved to be Samsung Consumer Business Division’s most successful launch to date in terms of user clicks and video engagement.
  • 8. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. WEBSITE View the site
  • 9. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. ONLINE VIDEO
  • 10. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. FACEBOOK APPLICATION: APP RECOMMENDATION
  • 11. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. FACEBOOK
  • 12. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. RICH MEDIA
  • 13. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. SANDISK: TELLING LIFE STORIES FROM MEMORY To make a connection with the millennial consumer and drive preference for SanDisk’s retail products, nFusion developed an online experience that reminds us that every moment matters. “Telling Life’s Stories From Memory” reaches the new generation of storytellers who share their stories via photos and videos and want the confidence to capture and preserve them at a moment’s notice. The campaign, which includes dynamic paid, owned and earned components, has been extended to multiple SanDisk regions and has gained enough traction to be rolled out globally.
  • 14. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. THEMES
  • 15. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. HOME PAGE View the site
  • 16. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. STORY PAGE STORYTELLER PAGE
  • 17. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. SOCIAL INTEGRATION
  • 18. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. RICH MEDIA
  • 19. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. MOBILE AND TABLET CUSTOM RICH MEDIA UNITS
  • 20. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. BACARDI SILVER: SOCIAL STAR To realign with shifts in the consumption experience and reach consumers where they hang out, nFusion created the “Social Star” concept to remind our audience that a party isn’t a party without Bacardi Silver. Bacardi Silver fans were equipped with a Party Like a Pro “tool kit,” which included everything he/she needs to be a rock star in every social situation. The extended campaign connected with the Social Sipper on multiple communications touch points and, most effectively, on Facebook where the brand was able to build its fan base dramatically.
  • 21. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. HOME PAGE
  • 22. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. SOCIAL INTEGRATION AND LOCATION BASED SERVICES
  • 23. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. FACEBOOK
  • 24. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. BANNERS
  • 25. METHODOLOGIES
  • 26. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. INTEGRATED EXPERIENCE PLANNING STRATEGIC PLANNING EXECUTION CLARIFY Business goals and organizational constraints ASSESS Current situation relative to best practices and competition DETERMINE Project scope, timing and budgets ALIGN Key stakeholders on goals, approach and requirements Frame Oppportunity EXECUTE Paid campaigns (creative and media) BUILD Owned experiences optimized for key devices ENGAGE Customers on prioritized social platforms INTEGRATE Activities across paid, owned and earned experiences Create Experiences MONITOR Results against predefined goals FACILITATE Multi-disciplinary review and action planning REFINE Paid, owned and earned activities based on action planning Optimize System ARCHITECT Ideal customer experience across touch points DETERMINE Optimal mix of paid, owned and earned media DESIGN Creative concept and content strategy PLAN Interconnected paid, owned and earned experiences Define Strategy DETERMINE Customer segments to engage DEVELOP Personas for key customers MAP Customer journey and identify key touch points IDENTIFY Meaningful intersections between brand and customer Develop Insights
  • 27. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. Visual Design DevelopmentStrategy Development STRATEGIC DESIGN DEVELOPMENT EXPERIENCE MANAGEMENT ACTIONS WEB STRATEGY
  • 28. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. ASSESSMENTS Assess Current Situation (Strategy, Platforms, Competitors) PLANNING AND PLAYBOOKS Social Media Marketing Strategy Development POLICIES AND PROTOCOLS Develop Social Media Engagement Policies CAMPAIGN / PROGRAM EXECUTION MEASUREMENT AND INSIGHTS Ongoing Reporting to Inform Strategy, Attribution BLOGGER AND INFLUENCER OUTREACH SOCIAL CAMPAIGNS Concepting and management BRAND LOCKDOWN Secure brand across platforms BRANDED CONTENT DEVELOPMENT SOCIAL LISTENING/ MONITORING SOCIAL ADVERTISING PPC, display, advocate amplification SOCIAL MEDIA TRAININGCOMMUNITY MANAGEMENT Facebook, LinkedIn, Twitter, YouTube, Google+, SlideShare SOCIAL MEDIA MARKETING
  • 29. © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL. MOBILE MARKETING MARKETER CONSIDERATIONSUSE CASECUSTOMER EXPECTATIONS Speed ENTERTAINMENT/ RESEARCH MOBILE OFFICE P.O.S. ON-THE-GO PAID OWNED EARNED SEO
  • 30. THANK YOU!