Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

Facebook Makeover in Four Steps Presented by: Bill Parkes Twitter: @billparkes SMX West 2010

Just Starting Out Lady Gaga Marilyn Manson 2

Facebook Makeover in Four Steps 1. Create a plan 2. Develop your look 3. Personalize your presence 4. Work it! 3

Step 1: Create a Plan Goals and objectives Priorities Resourcing Your “hook” Measures

Prioritize Where You Focus Goal Example Strategies Familiarity • Build awareness • Hypertargeting campaigns • Promotions • Contests Active Consideration • Aid consideration • Encourage and promote customer-generated content Late-Stage Consideration Purchase • Support purchase • Social shopping Loyalty • Reengage • Rewards programs Advocacy • Empower • Incentivize participation

What’s Your Hook? Gifting Coupons Contests Promotions VIP/ exclusive content

Step 2: Develop Your Look Brand expression Personality Imagery Competitive landscape

Express Your Brand Lively Lively, inclusive and fun Use of brand standards Promote cause marketing

Step 3: Personalize Your Presence Secure your username! Control first impression Custom tabs Extend use of profile picture

Personalization Clear fi t Cl first impression Clear expectations Tab customization Profile picture customization

Step 4: Work It! Balance participation vs. broadcast Leverage existing content and programs Listen to your fans Cross-promote Add value!

Program Extensions Extend offline experience User- generated content Facebook co ect connect

Add Value! Balance added-value, promotions Local event promotion Unique content

How Did They Do? Lady Gaga Marilyn Manson 14

Success 15

Thanks! For more tips and ideas: • www.facebook.com/nfusion • Twitter: @billparkes

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Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

by nFusion on Mar 09, 2010

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Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps — Presentation Transcript