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By Zack O'Brien and Maggie Lighezzolo. KCB101 assessment task #2

By Zack O'Brien and Maggie Lighezzolo. KCB101 assessment task #2

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  • 1. KCB101 Storyboard Maggie Lighezzolo and Zack O’BrienWe have decided to market BOTTLED WATER under the brand name PURÉ
  • 2. • Zack audio
  • 3. Front of runway revealing that the fashionshow will be sponsored by PURÉ
  • 4. Model walking downthe runway holding aPURÉ bottle
  • 5. In admiration and approval crowddo not applaud, but take a sip ofPURÉ water.
  • 6. Second model walks downthe runway holding a PURÉbottle
  • 7. In admiration and approval crowd do notapplaud, but take a sip of PURÉ water.
  • 8. Third modelwalks downrunway withOTHER BRANDwater bottle
  • 9. Crowd are not impressedand in an awkward silencenobody sips from theirPURÉ bottle
  • 10. Renowned fashion icon:Tim Gunn – sips from aPURÉ bottle and thencomments: “Fit in with thecrowd, enjoy the sip ofapproval.”
  • 11. • Maggie audio