Transmedia Storytelling

by N2 Social Media Hub on Apr 29, 2011

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Henri Weijo (Aalto University) kertoi N2 Social Media Hubissa 27.4. mitä Disneyn 4 miljardin Marvel-kaupan pitäisi kertoa brand managereille.

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Henri Weijo (Aalto University) kertoi N2 Social Media Hubissa 27.4. mitä Disneyn 4 miljardin Marvel-kaupan pitäisi kertoa brand managereille.
Seuraa hubia: http://facebook.com/n2socialmediahub

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Transmedia Storytelling — Presentation Transcript

TransmediastorytellingTai: mitä Disneyn 4 miljardinMarvel-kaupan pitäisi kertoabrand managereille.Henri Weijo, Aalto University

Miten saada Miten saadatransmedia meidänstorytelling bränditoimimaan toimimaanmeidän transmediabrändin storytellinginkanssa? kanssa?

“Characters in transmedia stories do notneed to be introduced so much asreintroduced, because they are known fromother sources” (Jenkins 2006)"Its as if we are getting so good atcontemporary culture that lots can beremoved.” (McCracken 2009)

Summa summarum:jos olet brandmanager (ja kiinnostunuttransmedia storytellingistä), otamyytit tosissaan!(kiitos)

Transmedia Storytelling

by N2 Social Media Hub on Apr 29, 2011

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Transmedia Storytelling — Presentation Transcript