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Mobile marketing - Mikko Hakkarainen / N2
 

Mobile marketing - Mikko Hakkarainen / N2

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N2:n strategi Mikko Hakkarinen puhui Social Media Hubissa mobiilimarkkinoinnin mahdollisuuksista yrityksille.

N2:n strategi Mikko Hakkarinen puhui Social Media Hubissa mobiilimarkkinoinnin mahdollisuuksista yrityksille.

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    Mobile marketing - Mikko Hakkarainen / N2 Mobile marketing - Mikko Hakkarainen / N2 Presentation Transcript

    • MOBILE MARKETING From the hype to the everyday.Mikko Hakkarainen, StrategistN2 Helsinki
    • The most profound“technologies are those thatdisappear. - Mark Weiser, XEROX Parc
    • A little bit of the hypeto get started.
    • 11Source: Time Magazine 2012 (The Wireless Issue)Image: Flickr (CC Sweetie187)
    • 01010101010101010101010 010101010101010101010101 010101010101010110101010 101010101010101010101010 101010101010010101010101 010101010101010101010101 01010101 x 2Source: Cisco 2012Image: Flickr (CC netzanette)
    • NEXT YEAR No. 2Source: Google 2011, Gartner 2010Image: Flickr ( kelp CC)
    • 30 %Source: Velti 2012: The Mobile Opportunity
    • http://www.craveonline.com/tv/reviews/145722-the-toni show-with-conan-obrien-week-one IN YEARS 5Image: http://www.craveonline.com/tv/reviews/145722-the-tonight-show-with-conan-obrien-week-one
    • 85 % of the world will be covered by 3G 4G orSource: Sony Ericsson 2012Image: Flickr (CC carlaarena)
    • 1 % US ad spend on mobile in 2012 * Should be over 10% based on ROI analyses 5 % US ad spend on mobile in 2016*Source: eMarketing 2012, Marketing Evolution 2012Image: Flickr (CC Sergio Lora)
    • 3 Billion smartphonesSource: Advertising Age 2012
    • And hopefully...Image: Flickr (CC Fabio Maroni)
    • Image: Flickr (CC freefotouk)
    • Mobile users will do“ everything and anything desktop users will do, provided it’s presented in a usable way. - Brad Frost, WebVisions Chicago 2012
    • And yes. Even buying.
    • Buy% % % Buy Buy
    • So, the user is ready,is your brand?
    • wtfmobileweb.com
    • TextSource: http://picturesofpeoplescanningqrcodes.tumblr.com/
    • If the user is ready to doanything on mobile.
    • You have to choose wiselywhat you want them to do.
    • Prioritize and simplify.
    • What do your customersexpect to get on mobile?
    • • Check account balances • Operating hours for brick ’n’ mortar • Transfer money • Check flight status • Check-in for flight • Search hotels, car rentals • Get directions and check operating hours • Contact the store • Make a purchaseSource: Google 2012
    • And when do they expect youto be there?
    • Successful mobile marketingis figuring out how and whenyou can be relevant to theuser in their everyday.
    • Let’s look at some examples.
    • You can help them save time.
    • Source: http://www.forbes.com 10.1.2012
    • Or help them kill time.
    • How could your brand help people when they’re bored?
    • You can try to besocially relevant.
    • A solution for Facebook’s mobile misery?Source: Techchrunch 18.9.2012
    • Or at leastcontextually relevant.
    • Or you can just surprisepeople and make them smile.
    • WWF: Earth HourSource: Mobiento.com
    • Shazam & as aSource: http://www.simplyzesty.com/mobile/how-shazam-are-leading-the-mobile-revolution/
    • Whatever you do...
    • Remember the potential:• Context aware• Location aware• Data-soaked• Always on / Always with• Personal
    • • Personal
    • T H A N Text K Smikko.hakkarainen@n2.fi @mikmo