Nico Perez + Founders Institute talk: Product & Services Development

  • 1,051 views
Uploaded on

Founders Institute talk given by Nico Perez in Brussels (November 2010)

Founders Institute talk given by Nico Perez in Brussels (November 2010)

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,051
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Product & Service Nico PerezDevelopment Mixcloud Co-founder
  • 2. Contents10 tips forBetter StartupProduct Development
  • 3. 1. Start with a problem • What is the problem? • Understand your customers. Are you one of them? make i made something something people people want want
  • 4. 2. Research the market • Surveys, B2B reports, competitor analysis • Business strategy -> guides -> product strategy • Route to market?
  • 5. 3. Launch early • Get version 1 out ASAP • Feedback is invaluable. Law of diminishing returns • Stealth or Open?
  • 6. 4. KISS • Keep it simple stupid. Solve one problem • Building a product is like designing a house from scratch.
  • 7. 5. Build and iterate • Roll out fast • Test instead of speculate + Remove features • Keep the main thing the main thing
  • 8. 6. Be Agile • Release Cycle? • Rapid prototyping. Continuous deployments • Small teams eg Apple Mac
  • 9. 7. Continuous improvement • Early stage 1-on-1 user testing. Apple store • Measure, track and test • Circular product life cycles
  • 10. 8. Prioritise • Time + engineering resource constraints • Define and communicate prioritisation criteria • Growth? Revenue? Stickyness?
  • 11. 9. Analyse • Later stage analytics • Google analytics • A/B testing. Multivariate testing. Conversion funnels.
  • 12. 10. Fail fast • If things go wrong, Fail fast • Smart teams adapt and change • Build a good team
  • 13. Summary1. Start with a problem2. Research the market3. Launch early4. KISS5. Build and iterate6. Be Agile7. Continuous improvement8. Prioritise9. Analyse10. Fail fast
  • 14. The end.Flickr CC credits:http://www.flickr.com/photos/thomashawk/228228018/http://www.flickr.com/photos/8078381@N03/3279725831/http://en.wikipedia.org/wiki/History_of_radiohttp://www.flickr.com/photos/9948354@N08/763399258/http://www.flickr.com/photos/emry/369409914http://informationarchitects.jp/web-trend-map-4-final-beta/
  • 15. Please get in touchWeʼre keen to hear your thoughtsEmail: nico@mixcloud.comTwitter: @nicoperez / @mixcloud