Internet Marketing 101 - Overview
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Internet Marketing 101 - Overview

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Effective Inbound Internet Marketing Strategies and ideas for web design, website SEO and social media; online internet marketing best practices for small business.

Effective Inbound Internet Marketing Strategies and ideas for web design, website SEO and social media; online internet marketing best practices for small business.

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Transcript

  • 1.  
  • 2.  
  • 3. Harnessing Internet for Marketing
  • 4.  
  • 5. How to Get Found... Online
    • Be Remarkable
    • Create Content
    • Optimize Content
    • Promote Content
    • Measure Results
  • 6.  
  • 7. Internet Marketing
    • Why
    • Quantify
    • Simplify
  • 8. I don’t need a website because… I don’t worry about my web presence because… I’m not on those social media sites because…
  • 9. Why Internet Marketing
    • Top places people look to find a business
    • (ComScore)
      • 31% visit search engines
      • 30% look in print directories
      • 19% use internet directories
      • 11% look at local search sites
      • 3% use newspapers or magazines
  • 10. Why Internet Marketing
    • $5-to-$6 offline purchases are influenced by online for every $1 spent online (MIT - 2005)
    • 97% of Internet users gather shopping info online
        • 51% explicitly “shop online, purchase offline”
        • 70% use local search to find local businesses
  • 11. Why Internet Marketing
    • Why Social Media? – I Don’t Get It…
      • Content now indexed by search engines
      • Visited by 67% of online population (Nielson)
        • 36% use social media regularly
      • More popular than email - 68% to 65% (Nielson)
      • Over 35+ demographic fastest growing
        • 45-65 demo larger than 13-17 age demo (Wired)
  • 12. Your Web
  • 13.  
  • 14. Internet Search Marketing
  • 15. Google PageRank Algorithm
  • 16. Search Return Key Factors
    • Which Keywords
    • Keyword Density
    • Keyword Prominence
    • Link Popularity
    • Relevancy
  • 17. Keywords
    • High Traffic and Search Volume
    • Low Competition
    • Niche Keyword Phrases
      • the ‘Long-Tail’
    • Keywords Optimized
      • Website Landing Pages
      • Titles
      • Descriptions
      • Profiles
      • Interests
      • Bios
      • Introductions
  • 18. Link Popularity
    • Backlinks!
    • Backlinks!
    • Backlinks!
    • Considered an Endorsement for the Recipient Website
    • Customers, Clients, Partners…
    • Social/Shared Bookmarks Illustrate Popularity
    • Positive Reviews and Citations
    • Remember Linking Your Online Profiles, etc…
  • 19. Relevancy
    • Let sym (F) be the set of predicates/functors in F
    • The  direct relevance  between Fa and Fc is:
    • |sym(Fa) ∩ sym(Fc)|
    • --------------------
    • |sym(Fa) ∪ sym(Fc)|
  • 20. Relevancy
  • 21. Relevancy
  • 22. *** Content & Backlinks ***
    • Which Keywords
    • Keyword Density
    • Keyword Prominence
    • Link Popularity
    • Relevancy
    Search Return Key Factors
  • 23. Your Web Toolbox
    • Keyword Tools (free)
      • Wordtracker.com
      • Google Adwords Keyword Ideas
      • Market Samurai
    • Keep a Toolbox of Internet Marketing Best Practices
  • 24. Your Google Toolbox
    • Google Profile
    • Local Business Center
    • Adwords
      • Keyword Ideas
    • Google Analytics
    • Google Alerts
    • Google Reader
    • Google Docs
  • 25. Measure Effectiveness
    • Google Analytics
    • OnPage & OffPage
    • Alexa.com
    • Technorati.com
    • Omniture.com
    • Directories
    • Bookmarking
    • Content / Backlinks
    • Your Sales!
  • 26. Your News & Info Clipping Service
    • Reconnaissance
    • Monitor and Track
      • Industry
      • Your Business
      • Competitors
      • Other Interests
    • Google News
    • Google Alerts
    • Google Reader
  • 27. Online You Are a Land Barron and Media Mogul
    • Barker / Billboards
    • TV and Radio Stations
    • Rolodex
    • Local Directories / GPS
    • Business Scrapbooks
    • Photo Albums
    • Op-Ed / Editorial Pages
    • Book Clubs
    • Clipping Services
    • Real Estate
  • 28. Real Estate - Local Directories
    • Claim Your Business Property !!!
    • The Google 10-Pack
      • Google Maps
    • Other Trusted and Established Directories
    • Keyword and Long-Tail Optimized
    • Backlink Where Ever Possible !!!
  • 29.  
  • 30. Social Media - Marketing Keys
    • Do Not Overtly Sell
      • It’s not about you
    • Participate in Your Audience’s
      • Lifestyles
      • Events
      • Conversations
    • Develop a ‘Tribe’
    • Private/Business Pages
    • Guide and Lead to Your Solution
    • Etiquette
  • 31. Networks of Social Media
    • Community…
    • Content…
    • Conversation…
    • Publishing Networks
    • Social Networks
    • Media Networks
  • 32. Your Op-Ed & Editorial Pages
    • Blogs and Articles
    • High Authority Level in Search Returns
    • Industry Expertise
      • Target Audience
    • Develop Traffic and Readership
    • Develop Brand
    • WordPress Platform
  • 33. Your Book Club
    • Social Bookmarking
    • Have Bookmarks Accessible Online
    • Illustrates a Positive Backlink Endorsement for Your Site
    • Internet Marketing Uses:
    • Promote Your Website
      • www.socialmarker.com
    • Ping Search Engines for Blog Posts
      • pingomatic.com
  • 34. Your Talk Radio / Billboard
    • Twitter
    • Social Network
      • SUS
        • (share update service)
    • 1382 % Yr/Yr Growth
    • +50 Million Users
      • Growing ~ 8M / month
    • 31 Median Age
    • Under 44
    • Mobile Usage Driven
    • Schedule Submissions
  • 35. Your Business Scrapbook
    • Facebook
    • Social Network - SUS
    • +350 Million Users
      • ½ use daily
    • +45 % Yr/Yr Growth
    • 33 Median Age
      • 26 in 2008
    • More 45-65 than 13-17
    • Women 55+ Fastest
    • SMBs – Fan Pages
  • 36. Your Rolodex
    • LinkedIn
    • Social Network
    • Founded 2003
    • HR Recruiting Tool
    • +50M Users
      • adding 1 user / second
      • 7.7M Unique Monthly
    • 5.6 % Growth Sept
    • 39 Median Age
      • (40 in 2008)
    • Involvement in Rolodex
  • 37. Your Photo Album
    • YouTube
    • Flickr
    • Media Networks
    • YouTube
    • 1 Billion Views / Day
    • Video Usage +53%
    • 91% Yr/Yr Growth
    • Flickr
    • 2004 Yahoo Founded
    • +4B Photos
  • 38. YourWebInConcert.com
  • 39. Automate, Automate, Automate
    • Worth the Price of Admission
    • Ping.fm
    • TubeMogul.com
  • 40.  
  • 41. Internet Marketing Best Practices
  • 42. To Your Success !!!
    • I know the price of success:
    • … dedication, hard work, and an unremitting devotion to the things you want to see happen.
    • ~ Frank Lloyd Wright
  • 43.  
  • 44. Internet Marketing Frontiers…
  • 45.  
  • 46.  
  • 47. The End Purposely Made Blank for… End of Presentation
  • 48.  
  • 49. YourWebInConcert.com
  • 50. _______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________ YourWebInConcert.com
  • 51. _______________ . com (the Solution) Twitter __________ YouTube/Flickr __________ Facebook __________ Social Bookmarkers __________ News Clipping Service __________ LinkedIn __________ Client Sites __________ Partner Sites __________ Advertiser Sites __________ Blog __________ Google -_________ -_________ -_________ __________ __________ __________ __________ __________ Other Tools Lead Capture Conversion $$$ Local Directories __________ __________ __________ __________ __________