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Introduction to Marketing
What is Marketing? ,[object Object],[object Object]
What is Marketing? ,[object Object],[object Object]
Needs and Wants ,[object Object],[object Object]
Product ,[object Object],[object Object]
Demand ,[object Object]
Target Market ,[object Object]
Value and Satisfaction ,[object Object],[object Object],[object Object],[object Object]
Exchange ,[object Object],[object Object],[object Object],[object Object]
Transaction and Transfer ,[object Object],[object Object]
Relationship Marketing ,[object Object]
Marketing Network ,[object Object]
Marketing Channels ,[object Object],[object Object],[object Object],[object Object]
Supply Chain ,[object Object]
Competition ,[object Object],[object Object]
Marketing Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix ,[object Object],[object Object],[object Object]
Concepts under which firms conduct marketing activities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company Responses and Adjustments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Introduction To Marketing Mm I

Editor's Notes

  1. Steel – Cold rolled steel – Bearings – axle assembly - trucks