Basic social attention analysis Nicolas Maisonneuve , Research Associate Centre for Advanced Learning Technologies, INSEAD Context: European research project www.atgentive.com Tags: Social attention, social network/community, attention metrics, impact , focus, influence, The 1rst of September 2007

Basic social attention analysis

Social Attention analysis Objective: measuring the attention the people pay to each others over the time. Influence /impact : - Who paid attention to me the most (over the time) ? - To whom did I pay attention the most (over the time) ? - Charisma / social Isolation: Do I have a good influence ratio (attention received)/(effort put,participation) ? social diversity: - Is the people who paid attention to are diversified (i.e. from different fields) ? - Is my social attention diversified? social focus (audience): focus/orientation strategy Is the people who paid attention to me are less and less numerous ? Am I paying attention to less and less people? /

Objective: measuring the attention the people pay to each others over the time.

social focus (audience): focus/orientation strategy

Is the people who paid attention to me are less and less numerous ?

Am I paying attention to less and less people? /

Social Attention analysis Social space (element of attention = user) (other possibilities in a community: element of attention= concept/resource shared)

Social Attention analysis Studying the evolution over the time of 2 phenomena (I’m user2)

Studying the evolution over the time of 2 phenomena

(I’m user2)

Social Attention analysis Notion & metrics Intensity of the Attention Received Intensity of the user’s B attention to user’s A During [t1, t2] = Numbers of actions done by B related to A Example: B viewed and replied to A’s message  I B->A ([t1,t2]) =2 (todo: add notion of engagement: weight(reply)>weight(view) ) 2) Intensity of the Attention Attracted (nimbus) : the number of actions the user A dedicates to attract the other’s attention (e.g. in a community = number of messages posted)

Notion & metrics

Intensity of the Attention Received

Intensity of the user’s B attention to user’s A

During [t1, t2]

= Numbers of actions done by B related to A Example: B viewed and replied to A’s message  I B->A ([t1,t2]) =2

(todo: add notion of engagement: weight(reply)>weight(view) )

2) Intensity of the Attention Attracted (nimbus) :

the number of actions the user A dedicates to attract the other’s attention (e.g. in a community = number of messages posted)

Resource Activity analysis User experience: Applet widget + server public API

User experience: Applet widget + server public API

Next Step… maybe Social Attention Analysis - improving the value for the end-user (add new indicators e.g. influence ratio) - Change of space (social space-> concept space) - Analysis of the evolution of the concepts manipulated by the users - (Are the community’s activity also related the same concepts or does the community is evolving in new direction? ), ( stability of the community ) -(visualization of the attention networks evolving over the time)