Social Attention analysis

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This analysis measures the attention of each member of a community or a social network by quantifying over the time:

* the attention the network has for a member (who pays attention to me)
* the attention the member have for his or her network (the people to whom I pay attention)

Published in: Health & Medicine, Technology
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  • Social Attention analysis

    1. 1. <ul><li>Basic social attention analysis </li></ul>Nicolas Maisonneuve , Research Associate Centre for Advanced Learning Technologies, INSEAD Context: European research project www.atgentive.com Tags: Social attention, social network/community, attention metrics, impact , focus, influence, The 1rst of September 2007
    2. 2. Social Attention analysis <ul><li>Objective: measuring the attention the people pay to each others over the time. </li></ul>Influence /impact : - Who paid attention to me the most (over the time) ? - To whom did I pay attention the most (over the time) ? - Charisma / social Isolation: Do I have a good influence ratio (attention received)/(effort put,participation) ? social diversity: - Is the people who paid attention to are diversified (i.e. from different fields) ? - Is my social attention diversified? <ul><li>social focus (audience): focus/orientation strategy </li></ul><ul><li>Is the people who paid attention to me are less and less numerous ? </li></ul><ul><li>Am I paying attention to less and less people? / </li></ul>
    3. 3. Social Attention analysis Social space (element of attention = user) (other possibilities in a community: element of attention= concept/resource shared)
    4. 4. Social Attention analysis <ul><li>Studying the evolution over the time of 2 phenomena </li></ul><ul><li>(I’m user2) </li></ul>
    5. 5. Social Attention analysis <ul><li>Notion & metrics </li></ul><ul><li>Intensity of the Attention Received </li></ul><ul><li>Intensity of the user’s B attention to user’s A </li></ul><ul><li>During [t1, t2] </li></ul><ul><li>= Numbers of actions done by B related to A Example: B viewed and replied to A’s message  I B->A ([t1,t2]) =2 </li></ul><ul><li>(todo: add notion of engagement: weight(reply)>weight(view) ) </li></ul><ul><li>2) Intensity of the Attention Attracted (nimbus) : </li></ul><ul><li>the number of actions the user A dedicates to attract the other’s attention (e.g. in a community = number of messages posted) </li></ul>
    6. 6. Resource Activity analysis <ul><li>User experience: Applet widget + server public API </li></ul>
    7. 7. Next Step… maybe Social Attention Analysis - improving the value for the end-user (add new indicators e.g. influence ratio) - Change of space (social space-> concept space) - Analysis of the evolution of the concepts manipulated by the users - (Are the community’s activity also related the same concepts or does the community is evolving in new direction? ), ( stability of the community ) -(visualization of the attention networks evolving over the time)

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