Basic Message Activity Analysis Nicolas Maisonneuve , Research Associate Centre for Advanced Learning Technologies, INSEAD Context: European research project www.atgentive.com Tags: message, community, attention metrics, web widget May 2007

Basic Message Activity Analysis

Analysis of the message’s activity Objective: To give to the members an overview of the activity related to a message. Diffusion / audience - is my message well diffused in the community? - Is everybody aware about these posting? Lifecycle of a resource - “is the resource dead?” - “is there a burst of activity now or these last days?” Social aspect - who were the last readers ? - who was interested by this document?

Objective: To give to the members an overview of the activity related to a message.

Analysis of the message’s activity The widget proposes indicators for 2 types of activity, 2 levels of engagement: Awareness (views of the posting) Reaction (responses related to the posting) Indicators: Total number of actions related the given activity (total number of views or replies) + average levels for a resource. (is the value good/bad compared to the average ?) Timeline of each activity: to understand the resource’s life cycle Audience/diffusion level: number of viewers or repliers Last readers/repliers level of engagement of each members: number of actions for each members

The widget proposes indicators for 2 types of activity, 2 levels of engagement:

Awareness (views of the posting)

Reaction (responses related to the posting)

Indicators:

Total number of actions related the given activity (total number of views or replies) + average levels for a resource. (is the value good/bad compared to the average ?)

Timeline of each activity: to understand the resource’s life cycle

Audience/diffusion level: number of viewers or repliers

Last readers/repliers

level of engagement of each members: number of actions for each members

Analysis of the message’s activity User experience: the widget

User experience: the widget