Saira Husain's [PR]o Sports Personal Brand

Personal Brand Plan
[PR]o Sports Talk
Training for the Game of Life
Presented by Saira Husain
C1 Section

Goal
To differentiate myself by establishing a female sports PR identity
http://sairahusain.wordpress.com/about/

Objectives

To earn recognition from PR practitioners as a talented and enthusiastic PR student
Augment the amount of tweets to 200 by the end of the semester
To generate increased online awareness as measured by blog hits and twitter followers (100 followers by Jan. 31, 2010)
To earn a full-time PR position within an agency or corporation by September, 2010

Situational Analysis

Key Messages

Women can talk as professionally about sports as men. Commentary language can be gender-neutral, debunking stereotype that women don’t take sports seriously
I am knowledgeable about PR principles and am able to provide insightful and strategic recommendations
I am an effective communicator that can combine both written and visual mediums to engage my audience

Channels

Strategies

Peak people’s interest by positioning myself as a female commentator on sports PR and engaging readers through interactive tools
Break into traditionally male-dominated sports industry by selecting topics that would appeal to all sport enthusiasts
Build my online experience as a talented PR professional by integrating multimedia tools with my written communications and by providing strategic PR observations

Tactics

Post new blog entries on Twitter, Facebook, Digg and Del.icio.us
Integrate videos, polls, discussion questions in blog and twitter postings to engage followers
Set up profile so that blog is displayed on these social media sites
Networking: posting comments on other blogs with my blog information and answering comments on my blog
Add blog address to email signature
Volunteer at PR agency to gain industry experience in order to enhance my personal brand
Submit blog to blog directories

Brand Positioning Statement
For sports enthusiasts, my online brand presence provides a female perspective on PR issues affecting the sports industry. This is a rare brand among females as it offers commentary on BOTH male & female sports and provides a professional critical analysis of the PR issues

Critical Path

Contact Me