Who is your audience?
Explore: Aimless but -Location and Language
-New or Returning Visitors
Enlightening -Visitor Loyalty and Trending
How do they find you?
-Paid and Organic Search
How do they use your site?
-Highly viewed pages
-Landing & exit pages
Are they doing what you want?
Answer Questions: Internal Investments:
-How effective is that new white-paper
Targeted but Reactive at driving leads?
-Are people watching our new video?
-What is the ROI on our spring display
-How is our Yahoo campaign performing
compared to Google?
-Are people searching for products we
don’t sell but should?
-Do we have enough European traffic to
justify a local sales team?