What's your social media strategy?
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What's your social media strategy?

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Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules,...

Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules,
new opportunities, and new challenges.
Espresso is a full-service marketing agency that helps brands become fluent in social media.

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    What's your social media strategy? What's your social media strategy? Document Transcript

    • What’s your social media strategy?
    • Some facts about social media. FACT: More than 4 out of 5 US online adults now participate socially. (Forrester, August 2009) FACT: Visiting social sites is now the 4th most popular online activity, even ahead of personal email. (Nielsen 2009) FACT: YouTube has pushed ahead of Yahoo to become the world’s second-largest search engine. (ComScore, January 2009) FACT: 93% of social media users believe a company should have a presence in social media. (Cone, Inc. September 2008)
    • Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we understand that your brand needs more than a “one size fits all” offering. We’ll work with you, your budget, your timeline, and your objectives to create the perfect social media solution. Because hope is not a strategy.
    • Our Social Media Services Social Media Audit Who’s talking about your brand? What are they saying? Espresso’s Social Media Audit takes a broad and comprehensive look at the conversations happening around your brand. We’ll look at every social tool and platform — from blogs and microblogging services like Wordpress and Twitter, to social networks like Facebook and LinkedIn, to media sharing sites like YouTube and Flickr. What’s included? • Full audit of all accounts (groups, profiles, pages, applications, etc. associated with your brand) • Performance analysis across key social benchmarks (i.e., influence, sentiment, passion, reach, etc.) • Assessment of fan-generated vs. brand-managed social activity (strengths and weaknesses across both) • Strategic recommendations for improving your brand’s social media performance • An actionable Top 10 “To-Do” List Social Media Ideation We call this our social media quickie—we’ll show you where to sprinkle in a few social components to an existing product or campaign strategy to boost share-worthiness and share-ability. What’s included? • Illustrated list (includes schematics and/or mockups, as appropriate) of the top 10 social opportunities for your product/campaign based on user segmentation analysis, ethnographic research, and a little good old-fashioned brainstorming.
    • Social Media Playbook A truly social brand looks beyond branding, marketing, PR and communications and takes into account all touchpoints where social technology can improve or augment the customer experience. Espresso’s Social Media Playbook delivers a holistic, 360˚ roadmap to capitalizing on the vast opportunities that social technology presents. What’s included? • Social Media Brand Architecture (based on 1-on-1 interviews with key stakeholders across your organization, user segmentation analysis, and ethnographic research) • Overview of the competitive landscape, including industry benchmarks and notable case studies • Complete social media road map for your brand – from the low-hanging fruit to the more ambitious opportunities • An actionable Top 10 “To-Do” List Social Media Monitoring Need some help selecting and setting up the right tool for monitoring and participating in the conversations happening online? Espresso can help. We’ll recommend and/or implement the right system for your needs and even help train your team or act as an extension of it. What’s included? (any or all of the following can be optional): • Vendor/product review and selection • Custom setup, including workflow and reporting • Staff training • Ongoing monitoring and reporting, including quarterly roll-up reports with strategic recommendations and Top 5 “To Do” List
    • Need Something Else? We’re Listening. Espresso works with clients on both a fixed fee and retainer basis. We’re happy to provide an estimate for your unique social media challenge. About Us Espresso is a full-service marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade. We call our secret sauce brand infiltration™ – a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse. BOSTON Marta Kagan, Managing Director, US e: marta@brandinfiltration.com t: @mzkagan p: 617 771 8362 TORONTO Jacquelyn Corbett Cyr, CEO e: jacquelyn@brandinfiltration.com t: @infiltrators p: 416 620 6773 x0214 WWW http://brandinfiltration.com http://www.slideshare.net/infiltrators