VixML & the Viximo App Network:
Your Shortcut to iPhone®
Awesomeness

“The potential seems enormous, and its
success seems to be gaining momentum
far more quickly than even the most
optimistic analysts out there projected.”
Jim Goldman of CNBC, referring to the iTunes App Store
“The Little App Store That Could”

500 Million
iPhone apps sold since July 2008
sources: The Register, January 2009; The Apple Blog, December 2008
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500 Million
iPhone apps sold since July 2008
$1 Million
Daily sales of iPhone applications
sources: The Register, January 2009; The Apple Blog, December 2008
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App Store
downloads
are
DOUBLING
every 6 weeks.
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iPhone users are young, rich,
& tech-savvy.
source: ReadWriteWeb, April 2008
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iPhone users are young, rich,
& tech-savvy.
2x more comfortable with mobile advertising than
•
other smartphone users
50% under age 30
•
HHI 40% higher than US median
•
93% have used the App Store
•
73% have >5 apps
•
source: ReadWriteWeb, April 2008
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Branded iPhone apps are the perfect
product & entertainment mash-up.
•Prolonged brand engagement
•High WOM/viral value
•Not perceived as advertising
•Innovative, personal touchpoint
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And they present a
potentially massive
opportunity to
monetize and
promote existing
brand and media
assets, and engage
fans like never
before.
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1
Zippo’s Virtual Lighter app
ranking in iTunes app store
Top free apps, Lifestyle category | Price: FREE
source: iTunes, February 2009
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70,000
Number of downloads in first two weeks of campaign
Audi A4 Driving Challenge App | Price: FREE
source: Audi of America, September 2008
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VixML: The Express Train to iPhone Awesomeness
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VixML is a simple, XML-based format
for creating content for iPhone apps.
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If you can write a web
VixML is a simple, XML-based format page, you can create
for creating content for iPhone apps. iPhone apps (like these)
with VixML!
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Why VixML?
EASY.
• Download the SDK and build it yourself.
(Or if you prefer, we’ll build apps for you.)
FAST.
• Cut development time—and cost—by
>50% of the industry average.
POWERFUL.
• Use all the graphic & input features
native to the iPhone including touch,
blow, tap, shake, etc.
VIRAL.
• Tap into powerful social features like
SocialFeed, Snap-n’Send, etc.
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Example: Product-focused app
Audio:
Brand jingle or trademark sounds.
Interaction:
Pop the bottle, pour & enjoy a virtual “drink”.
Explore recipes, party themes, etc.
Social Features:
Send recipes or virtual drinks to friends; see
WorldView of other users’ favorite drinks; publish
favorites, etc. to Facebook & Twitter via SocialFeed;
get coupons and receive updates on product
promotions, events, contests, etc.
Add-Ons:
Enable users to purchase product, enter sweeps, or
opt-in to loyalty programs; encourage posting of
recipes, party photos, etc. to social site; use affiliate
link to sell party iMixes or product-themed music,
video, etc.
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Example: Media or Artist-focused app
Audio: Add Ons:
Soundtrack/theme song, or clip from Enable fans to purchase tickets, enter sweeps, vote
a single. on favorites or opt-in to a “club;” Unlock unique
“premium” interactions with repeat use or social
Interaction: activity; purchase images & wallpapers or other real or
Scroll through scenes; shake/tap/ virtual goods; or link directly to media online.
swipe/blow to trigger events and
unique interactions.
Social Features:
Fans can see interactions of all fans
worldwide in real-time via
WorldView; send messages to
friends and publish activity updates/
favorites to Facebook and Twitter;
announce new season/character/
episode/album/concert dates
through unique app interactions.
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Example: App “collection”
Audio: Add Ons:
Special “message(s),” iconic phrases or unique Enable fans to purchase tickets, enter sweeps, vote on
collectible audio clips. favorite scenes/characters or opt-in to a “club;” Unlock
unique “premium” interactions with repeat use or social
Interaction: activity; purchase images & wallpapers or other real or
Re-use key interactions across the series; virtual goods; or link directly to media online.
include unique character- or product-driven
interactions for each collectible.
Social Features:
Enable fans to share their
favorites via WorldView
and SocialFeed. Announce
new additions to the
collection or affect app
state change based on
season, holiday, location,
etc.
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Social Features Available with VixML
Built into the VixML SDK is a robust set of social features that
support sharing, deepen user engagement and enable viral
momentum. Add any or all to your apps—with no additional
development effort.
Snap-n-send WorldView SocialFeed Collections
Take or load photo into the Display user's Publishes app-relevant Indicates which apps the
app, manipulate and email application status on a status updates to user has as part of a
or post on Flickr. world map (in real time) Facebook or Twitter. collection.
and allow the user to
interact.
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More Social Features
Available with VixML
AppAware Community Achievements
Affect the state of the app or A lightweight social network that Enables unlocking of special
message the app user based on will be present across all Viximo features based on usage/
time of year (i.e. season or App Network applications. interaction & high score boards.
holiday), location, in-product
triggers, events, etc.
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So let’s review.... VixML & the Viximo App Network offer:
 The fastest, most affordable way to get an iPhone
app to market.
 Engaging, innovative touchpoint for promoting
brands and engaging fans.
 Limitless potential for cross-media,
cross-promotion (mobile + web + TV… and beyond).
 Built-in social features for maximum viral momentum
and brand-extension.
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What are you waiting for?
For more information about branded iPhone applications
or virtual web gifts, please contact:
Marta Kagan
Rob Frasca
VP, Marketing
CEO
rob.frasca@viximo.com marta.kagan@viximo.com
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