Wrong confirmation ID
  • Email
  • Favorite
  • Download
  • Embed
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Smart Marketing in a Dumb Economy

by Marta Kagan on May 27, 2009

  • 11,140 views

"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a m...

"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.

Accessibility

Categories

Tags

marketing social economy socialmedia media brand nontraditionalmarketing smart digital engagement recession womma wordofmouth dumb socialmarketing 'social tech espresso palo wtf ....? infiltration f nuevo marketing alto media' eg dd networking dialouge

More...

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

12 Embeds 209

http://voluntadcreativa.wordpress.com 127
http://pavia.gotdns.com 36
http://www.slideshare.net 13
http://bonafidemarketinggenius.com 12
http://xss.yandex.net 9
http://www.e-presentations.us 4
http://www.ceasura.com 3
http://jasonbergman.me 1
http://1460640673.nvmodules.netvibes.com 1
http://mega.id.pl 1
url_unknown 1
http://atif.unaldi.org 1

More...

Statistics

Favorites
75
Downloads
986
Comments
6
Embed Views
209
Views on SlideShare
10,931
Total Views
11,140

16 of 6 previous next Post a comment

Post Comment
Edit your comment Cancel

Smart Marketing in a Dumb Economy — Webinar Transcript