SEO and Social Media


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Facebook, Twitter, YouTube, and Tumblr. Just of few of the many Social Media tools we will be using for SEO. Learn how to spread the word through Social sites and make your site go viral.

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SEO and Social Media

  1. 1. SEOSEO and Social Media GCMW177 Search Engine Optimization
  2. 2. SEOWhat is Social Media?It is forum that allows you to participate and tradeinformation in various social media websites.1. Spreading the word2. Friend and business networking3. Marketing tool4. Drives traffic to your site5. SMO - Social Media Optimiztion GCMW177 Search Engine Optimization
  3. 3. SEOSocial Media Sites1. Facebook2. Twitter3. MySpace4. YouTube5. Linkedin6. Tumblr7. Digg8. StumbleUpon9. Flickr GCMW177 Search Engine Optimization
  4. 4. SEOHistory1. Talking - Dawn of man to present2. Telephone - Late 1800’s to present3. Computer Bulletin Boards - Early 80’s - Phone modems4. AOL - email and chat rooms - Early 90’s5. Forums - Early 90’s6. Napster - info sharing - Late 90’s7. IM - Instant messaging - Late 90’s8. Friendster, MySpace, Facebook, Twitter - 00’s GCMW177 Search Engine Optimization
  5. 5. SEOSocial Media - Impact1. Instant information - Japanese earthquake - Egyptian revolt2. Connect with the rest of the world3. Establish a voice for everyday person4. Affordable marketing5. Voyeurism6. No where to hide7. Misinformation GCMW177 Search Engine Optimization
  6. 6. SEOMySpace1. Started in 2002 by eUniverse2. Most popular in 20063. 100 million users4. Catered to musicians, gamers - Post your music, videos - Link to iTunes5. Pimp Your Profile GCMW177 Search Engine Optimization
  7. 7. SEOMySpace Layouts GCMW177 Search Engine Optimization
  8. 8. SEOMySpace - Music, Videos, Games GCMW177 Search Engine Optimization
  9. 9. SEOMySpace - Pimp My Profile GCMW177 Search Engine Optimization
  10. 10. SEOFacebook1. Started in 2005 - Zuckerberg2. 500 million users3. Global4. Re-connect with friends5. Build network of contacts6. Add pictures, videos7. Create Fan Pages8. Sharing info business, organization GCMW177 Search Engine Optimization
  11. 11. SEOFacebook - Fan Page1. Promotes business, organization, club, band2. Allows to give company info3. Way to build a community4. Way to make announcements5. Special offers to Facebook users6. User can give feedback7. Go viral - 2 friends tell 2 friends8. Voting - “Likes” and “Shares”9. Builds links10. Drives traffic to website GCMW177 Search Engine Optimization
  12. 12. SEOGCMW177 Search Engine Optimization
  13. 13. SEOGCMW177 Search Engine Optimization
  14. 14. SEOGCMW177 Search Engine Optimization
  15. 15. SEOFacebook - Fan Page1. Likes2. Shares3. Subscribes4. Social Plug-ins - Add FB sharing to your site GCMW177 Search Engine Optimization
  16. 16. SEOFacebook - Fan Page1. Likes2. Shares3. Subscribes4. Social Plug-ins - Add FB sharing to your site GCMW177 Search Engine Optimization
  17. 17. SEOTwitter1. Free microblogging service2. Send and read text-based posts - “Tweets”3. Up to 140 characters4. Easy to use - Computer, phone4. Twitter was created in March 20065. 200 million users6. 1.6 billion Tweets a day!/philip_rivers!/JUSTINBIEBER!/Jeune_ GCMW177 Search Engine Optimization
  18. 18. SEOTwitter - Create a Following1. Build buzz2. Announce the important and trivial3. Sharing info, events, shopping deals4. Accounts are free5. Can Follow or be Followed - Follow similar topics6. Add custom background7. Add a follow link on your website8. Celebrity endorsements - 50 Cent stock market scandal9. Watch what you send - Senator Weiner GCMW177 Search Engine Optimization
  19. 19. SEOGCMW177 Search Engine Optimization