Locals Only! - SEO and Local Searches


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Let's say your a web designer in Oceanside, CA working out of your back bedroom. If a potential client does a search for "web design", your result will most likely show up on page 9,999. Face it. Your web design studio has no shot what so ever getting placed above an agency, in say, New York. But why would you want to? By focusing your efforts on a local search engine optimization plan, your little design company can be the big fish in the local pond.

Local search results give small businesses the opportunity to get found by the customers they want - locals. By using search tools such as the Bing Local Listing Portal, Yahoo Local Search, and Google Places, businesses can hype the features of their company right along with contact info. Community review sites like Yelp not only boost your local rankings, but allow customers to say some good things about you. Try placing a classified ad for your services on Craigs List. Sign On San Diego is another great local community information hub.

Now let's do a search for "web design oceanside ca." If done right, you should show up in the top local results. Think big when it comes to your business, but think local when it comes to SEO.

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Locals Only! - SEO and Local Searches

  1. 1. SEOLocal Searches and SEO GCMW177 Search Engine Optimization
  2. 2. SEOCraig’s List1. Place a classified ad to get indexed - Sell stuff online - Job offers or internships - Activities or events - Services (like web design)2. Put in appropriate category - Include your url - DO NOT include email - Use h1 and h2 tags on keywordshttp://sandiego.craigslist.org/ GCMW177 Search Engine Optimization
  3. 3. SEOCraig’s List Example of posting form GCMW177 Search Engine Optimization
  4. 4. SEOBing Local Listing Portal1. Add local businesses to Bing directory2. Can create personal or business account - Ability to send out announcements3. Customize your search result - Add photos - Logos - Contact info - Payment types - Add unique features or deals4. It’s free!5. Works on mobilehttp://www.bing.com/businessportal GCMW177 Search Engine Optimization
  5. 5. SEOBing Local Listing PortalBing sign up pagehttp://www.bing.com/businessportal GCMW177 Search Engine Optimization
  6. 6. SEOBing Local Listing Portal Listings and maps Unique business profile GCMW177 Search Engine Optimization
  7. 7. SEOYahoo Local Search1. Local searches and experiences in your area - Services, businesses, reviews - Local news and weather - Local shopping - Community groups and events2. Three main search results - City Guide - My Local - Directoryhttp://www.search.yahoo.com/yphttp://listings.local.yahoo.com/ GCMW177 Search Engine Optimization
  8. 8. SEOYahoo Local Search GCMW177 Search Engine Optimization
  9. 9. SEOGoogle Places1. Add your business to local places listing2. Local search results and maps for your area - Services, businesses, reviews - Contact info - Add unique features or deals3. It’s free!http://www.google.com/local/ GCMW177 Search Engine Optimization
  10. 10. SEOGoogle Places GCMW177 Search Engine Optimization
  11. 11. SEOYelp!1. Local reviews of businesses and services2. Can create personal or business account - Ability to send out announcements3. Over 22 million local reviews written4. Has a review filter for “iffy” reviews5. Can access thru moblie phones and appshttp://www.yelp.com/san-diegohttps://www.yelp.com/signuphttps://biz.yelp.com/http://youtu.be/Dqi-jjbEKcs GCMW177 Search Engine Optimization
  12. 12. SEOSign On San Diego1. Local San Diego Online Newspaper2. Create a free account3. Add your business to directory4. Leave reviews or comments5. Place a classified ad for your servicehttp://www.signonsandiego.com/http://bizdirectory.signonsandiego.com/san-diego+ca.z.htmlhttp://thingstodo.signonsandiego.com/ GCMW177 Search Engine Optimization
  13. 13. SEOSign On San Diego GCMW177 Search Engine Optimization