Let's say your a web designer in Oceanside, CA working out of your back bedroom. If a potential client does a search for "web design", your result will most likely show up on page 9,999. Face it. Your web design studio has no shot what so ever getting placed above an agency, in say, New York. But why would you want to? By focusing your efforts on a local search engine optimization plan, your little design company can be the big fish in the local pond.
Local search results give small businesses the opportunity to get found by the customers they want - locals. By using search tools such as the Bing Local Listing Portal, Yahoo Local Search, and Google Places, businesses can hype the features of their company right along with contact info. Community review sites like Yelp not only boost your local rankings, but allow customers to say some good things about you. Try placing a classified ad for your services on Craigs List. Sign On San Diego is another great local community information hub.
Now let's do a search for "web design oceanside ca." If done right, you should show up in the top local results. Think big when it comes to your business, but think local when it comes to SEO.