Website Layout and Structure
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Website Layout and Structure

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Planning Your Website’s Structure - Starting with rough sketches and wireframes, we'll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good ...

Planning Your Website’s Structure - Starting with rough sketches and wireframes, we'll build site and integrate SEO. Techniques for good web design, color schemes, typography, and to provide a good user experience.

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Website Layout and Structure Presentation Transcript

  • 1. SEOWebsite Layout and Structure GCMW177 Search Engine Optimization
  • 2. SEOPlanning Your Website’s Structure1. Start with rough outline – Got your keywords, meta, alts – Defined your audience – Building content2. Consider monitor sizes3. Consider user experince4. Consider browsers5. Find a hosting serviceWhat should I do? GCMW177 Search Engine Optimization
  • 3. SEOWeb Hosting1. Price2. Domian Purchases3. Reliability4. Disk space and bandwidth3. Features - - Site builders - Databases - Multiple domains - Tracking tools4. Supporthttp://www.findmyhosting.com/ GCMW177 Search Engine Optimization
  • 4. SEOOptimize for Other Browsers Firefox IE Chrome Safari Opera 42% 22% 29% 3.6% 2.4%http://www.w3schools.com/browsers/browsers_stats.aspDownload and test GCMW177 Search Engine Optimization
  • 5. SEOMost Common Monitor SizesDon’t forget about mobile and tablets GCMW177 Search Engine Optimization
  • 6. SEOIdeal Web Page SizesMost Common SizesWidth: 960pxHeight: 700px960 Gridhttp://960.gs/ GCMW177 Search Engine Optimization
  • 7. SEO960 Grid - http://960.gs/ GCMW177 Search Engine Optimization
  • 8. SEOTheme Grouping1. Start with home page – Answer What Should I do? – What is your conversion goal?2. How many themes or categories do you have?3. Theme grouping (shoes) Shoes http:www.rei.com – running shoe section – skate shoes section – hiking boots section – cleats section4. Link from home page down – Don’t link every page from every other page – Waters down your themes (socks in shoe section) – Streamlines SEO – Better user experince GCMW177 Search Engine Optimization
  • 9. SEOTheme Grouping Home About Shoes Accessories Hiking Running Skate All Terrain Cross Country Canvas Timberline Adidas Vans GCMW177 Search Engine Optimization
  • 10. SEOOther Pages to Include:1. Sitemap2. About me or company3. Privacy Policy or Terms GCMW177 Search Engine Optimization
  • 11. SEOSitemap Pagehttp://www.apple.com/sitemap/ GCMW177 Search Engine Optimization
  • 12. SEOWireframes1. Keep loose2. Get all pages in order3. Print out and hang on wall4. Get some feedback5. Adjust and fill inthe holes6. User experience GCMW177 Search Engine Optimization
  • 13. SEOEye TrackingWhere are the hot spots are your site? GCMW177 Search Engine Optimization
  • 14. SEOWireframes GCMW177 Search Engine Optimization
  • 15. SEOWireframes - Home Page1. Simple it simple, clean, easy to nav2. Header2. Navigation3. Splash or feature pic4. Quick links to themes5. Fill in bottom with support material6. Above the fold GCMW177 Search Engine Optimization
  • 16. Above the Fold - 1024px x 768px 1024px 768px
  • 17. SEOWireframes - Home Page GCMW177 Search Engine Optimization
  • 18. SEOWireframes - Interior Pages1. Keep UI familiar2. Begin the vertical nav2. Give them a way out3. Splash or feature pic4. Quick links to themes5. Fill in bottom with support material GCMW177 Search Engine Optimization
  • 19. SEOWireframes - Interior Pages GCMW177 Search Engine Optimization
  • 20. SEOUser Experince - Bad GCMW177 Search Engine Optimization
  • 21. SEOUser Experince - Good GCMW177 Search Engine Optimization