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What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
What do so many people have to say
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What do so many people have to say

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Twitter workshop for Seton Hall's Social Media Certificate.

Twitter workshop for Seton Hall's Social Media Certificate.

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  • 1. What do so many people have to say?<br />Mary Zedeck<br />http://twitter.com/mzedeck<br />Course Resources:<br />http://blogs.shu.edu/zedeck/twitter-2011<br />Seton Hall University<br />
  • 2. What you will be learning today<br />Access and navigate to workshop website with Twitter resources<br />What is Twitter?<br />How is Twitter different from Facebook?<br />Understand how others are using Twitter<br />Understand what people say on Twitter<br />Create Twitter account<br />Set up and edit profile settings – why is this important?<br />Terminology: tweet, retweet, favorite, @reply (@mention), dm, #<br />Twitter search and lists<br />Twitter integration<br />Investigate alternate tool for Twitter experience<br />
  • 3. What is Twitter?<br />Definition: A social networking and micro-blogging service that allows you answer the question, "What’s happening?" by sending short messages 140 characters in length, called "tweets," to your friends or "followers.”<br />“Twitter is blogging without the hassle!”<br />- Anonymous<br />
  • 4. What’s all the fuss about?<br />Twitter can help with the following:<br />Getting real-time updates and news immediately<br />Connect with people who you may not have been connected with<br />Broadcast real-time updates immediately to your network<br />
  • 5. Twitter for Business<br />You can use Twitter to:<br />Listen to what people are saying about your brand and industry<br />Professional development – network with like-minded peers in your field, see what articles they are reading and what conversations they are having<br />Promote your content (blogs, webinars) and drive traffic to your website<br />Share company news and special offers<br />Generate buzz about an event<br />
  • 6. What to Tweet About<br />What’s happening?<br />Interesting facts about your industry<br />Specials or promotions<br />Information about events<br />Handling customer service via Twitter<br />
  • 7. Let’s see what others say about Twitter<br />
  • 8. Twitter in the classroom<br />
  • 9. Twitter Statistics<br />
  • 10. More Twitter Statistics<br />
  • 11. Create your account<br />
  • 12. Sign up for a Twitter account<br />http://twitter.com<br />Your name<br />Use an email you can retrieve here<br />Password<br />Sign up<br />
  • 13. Sign up for a Twitter account<br />Account creation cont’d<br />Your name<br />Use an email you can retrieve here<br />Password<br />Choose a username<br />Create my account<br />Retrieve confirmation email<br />Click on link in email to confirm<br />
  • 14. Your Twitter account<br />Your account<br />Let’s take a look around<br />Your first tweet<br />Answer this question in your first tweet:Your Name and What is your favorite movie?<br />Use the hashtag #shusmc<br />Tweet<br />
  • 15. Follow @mzedeck<br />Search<br />mzedeck<br />Search<br />Follow<br />Follow others in the workshop<br />
  • 16. BASICS<br />
  • 17. Getting Started on Twitter<br />Branding yourself<br />Choosing a username<br />Choosing a photo(i.e. headshot, logo, etc)<br />Choosing a background<br />Build your network<br />Find who is already using Twitter<br />Follow people you are interested in<br />
  • 18. Your Profile<br />Edit your profile<br />Add profile picture<br />Your name<br />Location<br />Bio<br />Save<br />
  • 19. TERMINOLOGY<br />
  • 20. Twitter Terminology<br />Jargon:<br /><ul><li>Tweets = Max of 140-character updates on Twitter
  • 21. Follower = A user interested in your updates</li></ul>Symbols:<br /><ul><li>@ = public conversations
  • 22. # = adding a hashtag to a tweet
  • 23. RT = retweeting is sharing tweets with others
  • 24. DM = direct messages are similar to e-mails</li></li></ul><li>Anatomy of a Tweet – link, @, #<br />
  • 25. Anatomy of a Tweet – RT, DM<br />
  • 26. @Reply = Public Conversation<br />For example, @mzedeck in a tweet means you are either sending a public message to that user or you are mentioning that user in your tweet<br />There is a linked search to your username on your Twitter homepage (@Mentions)<br />
  • 27. Retweeting or “RT”<br />Twitter users share the best links, tweets and gems they find from others they are following<br />Important to do in order to build community and not just appear to be putting out your own content<br />Connect with people and let them know you’re there (gain followers!)<br />
  • 28. # = hashtags (tagging tweets)<br />tweets tagged with #edchat:<br /><ul><li>Community driven naming convention on Twitter to help spread information while also organizing it
  • 29. Favorite tool of conferences and event organizers
  • 30. If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)
  • 31. #hcr, #health– health care
  • 32. #Easter
  • 33. Create your own
  • 34. #SHUcommence09
  • 35. #edtech
  • 36. #pols2290</li></li></ul><li>Favorites<br />Similar to a browser bookmark<br />Click the star next to a tweet to be able to quickly go back to it later<br />Profile/Favorites<br />
  • 37. Tweeting Activity<br />@reply to @mzedeck and two or more participants in the workshop<br />Make sure to use #shusmc at the end of your tweet<br />Send a DM to @mzedeck and two or more participants in the workshop<br />RT one of @mzedeck’s tweets and RT two or more participants in the workshop<br />Try adding links to your tweets<br />Try using Favorites<br />
  • 38. SEARCH<br />
  • 39. Twitter Search<br />
  • 40. Search Activity<br />Search for people or organizations to follow<br />Search Box<br />Who to Follow<br />Search for hashtags<br />Save this search<br />Trends<br />
  • 41. EXAMPLES<br />
  • 42. Business Example: Zappos<br />Zappos (@zappos)<br />Customer service<br />Company transparency<br />Brand proliferation<br />Other examples:<br />Comcast (@comcastcares)<br />Dell.com (@delloutlet)<br />Motore Coffee (@motore)<br />
  • 43. News Example: CNN<br />CNN (@cnnbrk)<br />Breaking news worldwide<br />Connecting with a network of virtual reporters<br />Other examples<br />Hudson River plane crash<br />Presidential Inauguration<br />Earthquakes in Italy<br />
  • 44. Personal Example: Shaq<br />Shaquille O’Neal (THE_REAL_SHAQ)<br />Connecting with fans at a personal level<br />Ability to control their brand<br />Other Examples:<br />Ashton Kutcher (@aplusk)<br />Kevin Rose (@kevinrose)<br />Lance Armstrong(@lancearmstrong)<br />
  • 45. Additional Examples<br />Mashable’s 9 Lessons From Successful Brands on Twitter<br />JetBlue<br />Starbucks<br />Vevo<br />Charlotte Russe<br />Bergdorf Goodman<br />Taco Bell<br />Delta<br />Dunkin’ Donuts<br />Cisco Systems<br />
  • 46. INTEGRATION<br />
  • 47. Integrating Twitter with Life<br />Cell phone:<br />Connect it with your text messaging<br />Use 3rd party applications to tweet<br />Blogging:<br />Use Twitterfeed.com to push your blogs to Twitter automatically<br />Facebook<br />Connect your tweets with your Facebook Status using the Twitter Application<br />
  • 48. TOOLS<br />
  • 49. Twitter Desktop Clients<br />TweetDeck<br />Seesmic<br />
  • 50. Let’s try TweetDeck (mobile version also available)<br />Launch the application on your desktop<br />Log in<br />TweetDeck<br />
  • 51. Questions?Email: mary.zedeck@shu.eduTwitter: @mzedeck<br />

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