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What do so many people have to say
 

What do so many people have to say

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Twitter workshop for Seton Hall's Social Media Certificate.

Twitter workshop for Seton Hall's Social Media Certificate.

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    What do so many people have to say What do so many people have to say Presentation Transcript

    • What do so many people have to say?
      Mary Zedeck
      http://twitter.com/mzedeck
      Course Resources:
      http://blogs.shu.edu/zedeck/twitter-2011
      Seton Hall University
    • What you will be learning today
      Access and navigate to workshop website with Twitter resources
      What is Twitter?
      How is Twitter different from Facebook?
      Understand how others are using Twitter
      Understand what people say on Twitter
      Create Twitter account
      Set up and edit profile settings – why is this important?
      Terminology: tweet, retweet, favorite, @reply (@mention), dm, #
      Twitter search and lists
      Twitter integration
      Investigate alternate tool for Twitter experience
    • What is Twitter?
      Definition: A social networking and micro-blogging service that allows you answer the question, "What’s happening?" by sending short messages 140 characters in length, called "tweets," to your friends or "followers.”
      “Twitter is blogging without the hassle!”
      - Anonymous
    • What’s all the fuss about?
      Twitter can help with the following:
      Getting real-time updates and news immediately
      Connect with people who you may not have been connected with
      Broadcast real-time updates immediately to your network
    • Twitter for Business
      You can use Twitter to:
      Listen to what people are saying about your brand and industry
      Professional development – network with like-minded peers in your field, see what articles they are reading and what conversations they are having
      Promote your content (blogs, webinars) and drive traffic to your website
      Share company news and special offers
      Generate buzz about an event
    • What to Tweet About
      What’s happening?
      Interesting facts about your industry
      Specials or promotions
      Information about events
      Handling customer service via Twitter
    • Let’s see what others say about Twitter
    • Twitter in the classroom
    • Twitter Statistics
    • More Twitter Statistics
    • Create your account
    • Sign up for a Twitter account
      http://twitter.com
      Your name
      Use an email you can retrieve here
      Password
      Sign up
    • Sign up for a Twitter account
      Account creation cont’d
      Your name
      Use an email you can retrieve here
      Password
      Choose a username
      Create my account
      Retrieve confirmation email
      Click on link in email to confirm
    • Your Twitter account
      Your account
      Let’s take a look around
      Your first tweet
      Answer this question in your first tweet:Your Name and What is your favorite movie?
      Use the hashtag #shusmc
      Tweet
    • Follow @mzedeck
      Search
      mzedeck
      Search
      Follow
      Follow others in the workshop
    • BASICS
    • Getting Started on Twitter
      Branding yourself
      Choosing a username
      Choosing a photo(i.e. headshot, logo, etc)
      Choosing a background
      Build your network
      Find who is already using Twitter
      Follow people you are interested in
    • Your Profile
      Edit your profile
      Add profile picture
      Your name
      Location
      Bio
      Save
    • TERMINOLOGY
    • Twitter Terminology
      Jargon:
      • Tweets = Max of 140-character updates on Twitter
      • Follower = A user interested in your updates
      Symbols:
      • @ = public conversations
      • # = adding a hashtag to a tweet
      • RT = retweeting is sharing tweets with others
      • DM = direct messages are similar to e-mails
    • Anatomy of a Tweet – link, @, #
    • Anatomy of a Tweet – RT, DM
    • @Reply = Public Conversation
      For example, @mzedeck in a tweet means you are either sending a public message to that user or you are mentioning that user in your tweet
      There is a linked search to your username on your Twitter homepage (@Mentions)
    • Retweeting or “RT”
      Twitter users share the best links, tweets and gems they find from others they are following
      Important to do in order to build community and not just appear to be putting out your own content
      Connect with people and let them know you’re there (gain followers!)
    • # = hashtags (tagging tweets)
      tweets tagged with #edchat:
      • Community driven naming convention on Twitter to help spread information while also organizing it
      • Favorite tool of conferences and event organizers
      • If everyone agrees to add a certain hashtag after their tweet, it becomes easier to find that topic in search (search.twitter.com)
      • #hcr, #health– health care
      • #Easter
      • Create your own
      • #SHUcommence09
      • #edtech
      • #pols2290
    • Favorites
      Similar to a browser bookmark
      Click the star next to a tweet to be able to quickly go back to it later
      Profile/Favorites
    • Tweeting Activity
      @reply to @mzedeck and two or more participants in the workshop
      Make sure to use #shusmc at the end of your tweet
      Send a DM to @mzedeck and two or more participants in the workshop
      RT one of @mzedeck’s tweets and RT two or more participants in the workshop
      Try adding links to your tweets
      Try using Favorites
    • SEARCH
    • Twitter Search
    • Search Activity
      Search for people or organizations to follow
      Search Box
      Who to Follow
      Search for hashtags
      Save this search
      Trends
    • EXAMPLES
    • Business Example: Zappos
      Zappos (@zappos)
      Customer service
      Company transparency
      Brand proliferation
      Other examples:
      Comcast (@comcastcares)
      Dell.com (@delloutlet)
      Motore Coffee (@motore)
    • News Example: CNN
      CNN (@cnnbrk)
      Breaking news worldwide
      Connecting with a network of virtual reporters
      Other examples
      Hudson River plane crash
      Presidential Inauguration
      Earthquakes in Italy
    • Personal Example: Shaq
      Shaquille O’Neal (THE_REAL_SHAQ)
      Connecting with fans at a personal level
      Ability to control their brand
      Other Examples:
      Ashton Kutcher (@aplusk)
      Kevin Rose (@kevinrose)
      Lance Armstrong(@lancearmstrong)
    • Additional Examples
      Mashable’s 9 Lessons From Successful Brands on Twitter
      JetBlue
      Starbucks
      Vevo
      Charlotte Russe
      Bergdorf Goodman
      Taco Bell
      Delta
      Dunkin’ Donuts
      Cisco Systems
    • INTEGRATION
    • Integrating Twitter with Life
      Cell phone:
      Connect it with your text messaging
      Use 3rd party applications to tweet
      Blogging:
      Use Twitterfeed.com to push your blogs to Twitter automatically
      Facebook
      Connect your tweets with your Facebook Status using the Twitter Application
    • TOOLS
    • Twitter Desktop Clients
      TweetDeck
      Seesmic
    • Let’s try TweetDeck (mobile version also available)
      Launch the application on your desktop
      Log in
      TweetDeck
    • Questions?Email: mary.zedeck@shu.eduTwitter: @mzedeck