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Social Media Certificate Session IV

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Social Media Certificate …

Social Media Certificate
Session IV of V
Seton Hall University

Published in: Education

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  • 1. Social Media Certificate: Session IV The Players: Tools to Leverage the Power of CommunityMary Zedeckmary.zedeck@shu.edu@mzedeckCertificate Resources:http://blogs.shu.edu/socialmediacertificateOctober 13, 2012
  • 2. Objectives• YouTube – Stats – Types of content• Pinterest – Stats – Hands-on• LinkedIn – Stats – Hands-on• Additional Tools• Putting it all together
  • 3. YouTube• Stats• What does a YouTube account look like?• Ideas for content posting to YouTube• Examples – The Small Things – Old Navy
  • 4. Pinterest• What is Pinterest?• Stats• Common Pinterest terms• Examples• Hands-on
  • 5. Pinterest Overview and Stats• Visually focused collection of information• Photos, videos, quotes• 11 million+ users, ~70% women• Big brands, small brands, individuals, magazines, photographers, educators…• Individual and Collaborative• Easily share on Facebook and Twitter• Exciting step in advertising
  • 6. Pinterest Terms• Pin – an image or video added to a board• Pinning – adding a pin to a board• Board – a set of pins related to a theme• Repinning – grabbing a pin on someone’s board and copying it to yours• Likes – allow you to high five another pinner• Sharing – with your social network• Comment – add your thoughts and ideas to a pin
  • 7. Pinterest Examples• Nordstrom• The Small Things• Seton Hall Housing and Residence Life• Braddock’s American Brasserie• House of Papier
  • 8. Hands-on
  • 9. Pinterest Activity• Quick Demonstration – Create Board – Pin It Button – Add a Pin – Upload a Pin – Repin – Follow Others – Pinstamatic• Now it’s your turn…
  • 10. http://bit.ly/QirH10
  • 11. LinkedIn• What is LinkedIn? How can it be useful to you?• Stats• FB vs LinkedIn
  • 12. Hands-on
  • 13. LinkedIn Activity• Profile – Customize URL• Contacts• Groups – SHU Social Media Certificate• Jobs• Inbox• Companies• News• More
  • 14. Additional Tools In • Smore – Social posters/flyers/marketing – http://smore.com/3gnx • Issuu and Scribd – Social publishing • Storify – Create stories using social media • Instagram – Sharing, contest marketing
  • 15. Putting it all Together: Examples Sevenly The Small Things Six Success Stories
  • 16. Questions?Email: mary.zedeck@shu.edu Twitter: @mzedeck