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Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
Social media certificate Session III
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Social media certificate Session III

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Social Media Certificate …

Social Media Certificate
Session III of V
Seton Hall University

Published in: Education
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  • 1. Session IIIThe Players: Tools to Leverage the Power of Community Mary Zedeck mary.zedeck@shu.edu @mzedeck October 6, 2012
  • 2. Today’s Objectives• Social Media Stats• Twitter – What is it and why is it important? – Terminology • Tweet, RT, reply, #, DM, link, lists, search, favorites – Profile – Hands-on – Additional Tools• Facebook – Profile vs Group vs Page – Hands-on• YouTube – Why? How?
  • 3. StatsFacebook’s Stats from Facebook
  • 4. What is Twitter?Definition:“An information network made up of140-character messages from allover the world.” – twitter.com• Real-time updates and news• Make connections• Listen• Professional development• Share• Generate buzz
  • 5. Twitter Terminology• Tweets = 140 character updates max• Follower = user interested in your updates• Symbols –@ = public conversations – RT = retweeting is sharing tweets with others – DM = direct messages, similar to email –# = hashtag
  • 6. Hands-on withTwitter
  • 7. Let’s Take a Look Around
  • 8. Search/Follow @mzedeck• Search – mzedeck – Search – Follow• Follow others in the room• Search # – Save search – Advanced search
  • 9. Twitter Activity• @reply to @mzedeck and one or more participants – Make sure to add #shusmc somewhere in your tweets• Send a DM to @mzedeck and one or more participants• RT of one @mzedeck’s tweets and RT one or more participants• Try adding links to your tweets• Try using Favorite
  • 10. Additional Tools• TweetDeck (mobile version also available)• HootSuite
  • 11. Hands-on withFacebook
  • 12. Facebook• Profile vs Group vs Page• SHU Social Media Certificate Page – Experiment – have fun!• Create a page for your business/organization?
  • 13. YouTube

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