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Starbucks vs. Coffee & Co

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Anglická prezentace ze výuky angličtiny, jejímž úkolem bylo srovnat působení sítě kaváren Starbucks a Coffee & Co.

Anglická prezentace ze výuky angličtiny, jejímž úkolem bylo srovnat působení sítě kaváren Starbucks a Coffee & Co.

Published in: Education

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Transcript

  • 1. Kateřina Šimčíková, Martin Zdražil
  • 2. Content• Coffee basics• Stories of Coffe & Co/Starbucks• Menu• Plus offerings• Employees• Marketing• Coffee contest• Starbucks facts2
  • 3. Coffee• Millions of bags of coffee produced every year• The largest producers generate over 70 % of world production• Coffee tree needs warm and humid climate• Coffee is the third most favorite drink in the world• The most used coffee species are Arabica and Robusta• Every Czech consumes 3 kg/year German 6 kg/year Scandinavia 10 kg/year3
  • 4. It’s a connectionStories from our commitment to the highest quality coffee in the world, to the way we engage with our customers and communities to do business responsibly. High-quality coffee, homemade desserts and pleasant atmosphere.4
  • 5. Stories Coffee & Co Starbucks• New type of coffee drinking • From a roaster and retailer in• Take-away pioneers Seattle to millions of customers• Seating where you can enjoy • Name from Moby-Dick, logo is coffee, newspaper or use wifi from Greek mythology• Mission = become a part of • Mission = to inspire and everyday life of customers nurture human spirit5
  • 6. Menu Coffee & Co Starbucks• Exlusively prepared blend for • Coffee buyers personally travel Central European consumer to coffee farms• Made up of 10 kinds of coffee • More than 50 types of coffee beans (85 % Arab., 15 % Rob.) • >150 products + their variations• Ideal for espresso, milk and • Often based on loyalty card chocolate variants data or rewards, also B2B offers• About 50 products6
  • 7. Key products Coffee & Co Starbucks• Espresso 39 Kč • Espresso 49 Kč• Caffe Latté 55 Kč • Caffe Latté 69 Kč• Tea 40 Kč • Tea 49 Kč• Frapesso 65 Kč • Frappuccino Espresso 105 Kč7
  • 8. Plus offerings Coffee & Co Starbucks• Hot drinks (chocolate, tea) • More than 16 product lines• Fresh drinks (crunch, shakes) • Bottled drinks, Brewed coffee• Snacks (focaccias) • Smoothies and Fresheners• Homemade desserts (muffins, • Chocolate beverages, Bakery cookies, croissants) • Tazo Tea, Sandwiches, Ice cream• Breakfast menu8
  • 9. 9
  • 10. Employees Coffee & Co Starbucks• Barista is a master of coffee • Baristas at Starbucks are called preparation partners• Also key person when it comes • They are at the heart of the to contact with customer Starbucks Experience• Career at Coffee & Co • Starbucks career starts with becomes with circuit training tasting and roasting events10
  • 11. Marketing of C&C• Great website, regarding a Czech company :)• Live statistics (231 472 kg of coffee consumed, 32406080 coffees served so far)• Loyalty program – stamp cards (9 stamps = 1 free coffee), ISIC, ITIC• Newsletter, social media (FB + Twitter) are not well managed• Mobile café, attending various events• Contests, f. e. buy 4 Ice Lattés and win one of 5 main prizes• CSR – supporting Child’s Brain• Breakfast menu11
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  • 13. Marketing of Starbucks• They charge for experience & have very high margins• Social media, won “best loved brand in food & drink”• Facebook, Twitter, Foursquare, Instagram, loyalty program• Starbucks Digital Network within wifi• Online store, now selling coffee machines too• Many owned brands• Focus on mobile technology and payments• B2B services, f. e. Office Coffee• Free coffee for your name13
  • 14. 14
  • 15. Contest• Your task is to assign names to the correct coffee pictures• You have 4 minutes• If you finish early, you can watch interesting Starbucks facts• Or you can play Coffee-paper-scissors• The winner gets 2 Starbucks packs of Vanilla coffee (Thank you, JJ!)15
  • 16. Starbucks facts16
  • 17. Starbucks facts17
  • 18. Starbucks facts18
  • 19. Starbucks facts19
  • 20. Starbucks facts20
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  • 23. Starbucks facts23
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  • 25. Kateřina Šimčíková, Martin Zdražil