OpenData4startup                                       School                                      StartupsOpen Data      ...
Agenda          Obiettivi del workshop          Big Data          Cosa sono gli Open Data e perchè Open Data?          Qua...
Workshop GOALS          Dare consapevolezza del valore potenziale dei          dati open.          Creare una versione ALP...
WEB 2.0                        WEB 2.0 is dead... Long life to                       WEB OF DATA                          ...
Big Data: A growing torrent         $600 to buy a disk drive that can store all the worlds music.         5 billion mobile...
Big Data: Capturing the value         $300 billion potential annual value to US health care -         more than X 2 total ...
Quanti di voi hanno preso lautobus                    questa mattina?                             Open Data   StartupFrida...
Quanti di voi hanno preso lautobus                    questa mattina?                             Open Data   StartupFrida...
Quanti di voi hanno preso lautobus                    questa mattina?                             Open Data   StartupFrida...
Quanti di voi hanno preso lautobus                    questa mattina?                             Open Data   StartupFrida...
Quanti di voi hanno preso lautobus                    questa mattina?                             Open Data   StartupFrida...
Open Data - What are ?                             da Wikipedia           Con Dati aperti, comunemente chiamati con il    ...
Open Data - What are ?                            in pratica       Open Data propone un modello di valorizzazione del  pat...
Open Data is a matter of:         Prezzi                       I beni digitali: non rivali, costo di distribuzione/       ...
Open Data - Formats                       Rendere disponibili i dati sul WEB in qualunque                       formato, u...
Open Data in the world                                    La mia amministrazione è impegnata a creare un livello          ...
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Friday, June 1, 2012
Open Data in Piedmont         Portale Dati Piemonte VS portale del territorio piemontese.         Dati Piemonte e ANCI:   ...
Open Data in Piedmont         Open by default...         Ma cosa ci posso fare con un dato?         Te lo dice la licenza....
Open Data in Piedmont         Un po’ di numeri:                       217 Dati Alfanumerici scaricabili                   ...
Open Data in Piedmont                       Ma voi di che datasets                         avreste bisogno?               ...
Open Data in Piedmont          Il futuro...          Oggi siamo qui...          Ma stiamo “aprendo”          l’infrastrutt...
Open Data - Why ?                in un momento in cui la fiducia nella politica                           è ai minimi stor...
Who produce Open Data ?         Il settore pubblico possiede e gestisce grandi quantità di         dati rinnovabili il cui...
Open Data - Benefits          Trasparenza          Efficienza          Concorrenza          Innovazione                   ...
Open Data - Challenges         “Invogliare” la Pubblica     Amministrazione a rendere         i propri dati disponibili.  ...
Friday, June 1, 2012
Data As A Service         I datinon sono più "chiusi" nelle applicazioni...         ... ma consumati on-demand come un qua...
Friday, June 1, 2012
LINKED Open Data        Principi base:        Le cose hanno un nome (persone, città, aziende).        Ogni nome inizia con...
Data as a RDF graph                       Open Data   StartupFriday, June 1, 2012
The Vision - A global              interconnected              database                       Open Data   StartupFriday, J...
The Vision - Mix data              on-the-fly                       Open Data   StartupFriday, June 1, 2012
Linked Data - hands on  DBPedia fornisce una gran parte delle entità di Wikipedia in  formato Linked Data.  Firenze: http:...
Data Visualization                           VS                      Infografche                             Open Data   S...
Where are the Data ?         Un archivio di open (e non open) data:         http://ckan.net/         http://it.ckan.net/  ...
Food                       Open Data   StartupFriday, June 1, 2012
Transportation                       Open Data   StartupFriday, June 1, 2012
Children                       Open Data   StartupFriday, June 1, 2012
Transparency                       Open Data   StartupFriday, June 1, 2012
Environment                       Open Data   StartupFriday, June 1, 2012
Other examples                       Open Data   StartupFriday, June 1, 2012
The linked Data CLOUD         http://richard.cyganiak.de/2007/10/lod/lod-         datasets_2010-09-22_colored.html        ...
The hackers WAY         Quando licenze e copyright lo permettono...         Web Site scraping è un possibilità.          h...
Interesting Tools & Links      ONLINE DATA VISUALIZATION      G visualization Api: http://code.google.com/intl/it-IT/apis/...
Workshop Output                       10 slides to pitch a                       Venture Capitalist                       ...
How to Pitch a VC                  Dave McClure, Founders Fund,                       Master of 500 Hats blogs            ...
Essential Elements of a Hot                       VC Pitch       •     Love in an Elevator (30-second quick pitch)       •...
10 Erogenous VC Zones                                Teaser Image                                 Goes Here   1.    Elevat...
1. The Elevator Pitch                       The 30-second quickie, for when you don’t have                                ...
2. The Problem     • What is The Problem? Make it Obvious.            – “Ouch. Yeah, I have that too…”     • Who has it? H...
3. Your Solution       Describe why your Solution:      – Makes customers very happy      – Does it better, different than...
4. Market Size                                                                                                            ...
5. Business Model                       (How Do You Plan to Make Money?)    • Describe Top 1-3 Revenue Sources           –...
6. Proprietary Tech                       (What is your Unfair Advantage?)       • VCs *really* like unfair advantage     ...
7. Competition           (+ why they all suck, why you’re different, yellow,                                 better)      ...
We’re Better, Different.                          (and You Suck.)                                Funny!      Accepted     ...
8. Marketing Plan    Ok, so your product / technology rocks, but…     … how do you get customers / distribution?    lots o...
9. Team     People that Get VCs all Hot & Bothered     • Geeks with deep technical background     • Entrepreneurs who have...
10. Money, Milestones       • How Much Money Raised / Now Raising?             – Show 3 Budgets: Small, Medium, Large     ...
Additional Resources        •    Dave McClure:               – Startup Metrics for Pirates (AARRR!)               – ZapMea...
Open Data                        Industry                            rks hop                        Wo                    ...
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Open data 4 Startups @ Digital Festival Torino

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Le slide del Workshop OpenData 4 Sturtups tenuto al Digital Experience Festrival di Torino il 30 Maggio 2012

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Open data 4 Startups @ Digital Festival Torino

  1. 1. OpenData4startup School StartupsOpen Data Industry Laura Pippinato Saverino Reale Massimo ZaglioFriday, June 1, 2012
  2. 2. Agenda Obiettivi del workshop Big Data Cosa sono gli Open Data e perchè Open Data? Quali vantaggi possono dare gli Open Data? Gli Open Data nel mondo Open Data in Piemonte Chi produce Open Data? Linked Open Data Data Visualization VS Infografiche Alcuni Datasets disponibili Qualche esempio di Apps Altri esempi 30 Mag 2012 Open Data StartupFriday, June 1, 2012
  3. 3. Workshop GOALS Dare consapevolezza del valore potenziale dei dati open. Creare una versione ALPHA di “start-up” utilizzando uno o più datasets (suggeriti e non). Presentare in un elevator pitch di 4(?) minuti il proprio "seme" di “start-up”. Open Data StartupFriday, June 1, 2012
  4. 4. WEB 2.0 WEB 2.0 is dead... Long life to WEB OF DATA Open Data StartupFriday, June 1, 2012
  5. 5. Big Data: A growing torrent $600 to buy a disk drive that can store all the worlds music. 5 billion mobile phone in use in 2010. 30 billion pieces of content shared on Facebook every month. 40% of projected growth in global data generated per year VS 5% growth in global IT spending. 235 terabytes data collected by US Library of Congress in April 2011. 15 out of 17 sectors in the United States have more data stored per company than the US Library of Congress. * rapporto McKinsey: Big Data: The next frontier of innovation, competition and productivity. (may 2011) Open Data StartupFriday, June 1, 2012
  6. 6. Big Data: Capturing the value $300 billion potential annual value to US health care - more than X 2 total annual health care spending in Spain. €250 billion potential annual value to Europes public sector administration - more than GDP of Greece. $600 billion potential annual consumer surplus from using personal location data globally. 60% potential increase in retailers operating margins possible with big data. 140.000-190.000 more deep analytical talent position and 1.5 million more data-savvy managers needed to take full advantage of big data in the USA. * rapporto McKinsey: Big Data: The next frontier of innovation, competition and productivity. (may 2011) Open Data StartupFriday, June 1, 2012
  7. 7. Quanti di voi hanno preso lautobus questa mattina? Open Data StartupFriday, June 1, 2012
  8. 8. Quanti di voi hanno preso lautobus questa mattina? Open Data StartupFriday, June 1, 2012
  9. 9. Quanti di voi hanno preso lautobus questa mattina? Open Data StartupFriday, June 1, 2012
  10. 10. Quanti di voi hanno preso lautobus questa mattina? Open Data StartupFriday, June 1, 2012
  11. 11. Quanti di voi hanno preso lautobus questa mattina? Open Data StartupFriday, June 1, 2012
  12. 12. Open Data - What are ? da Wikipedia Con Dati aperti, comunemente chiamati con il termine inglese Open Data anche nel contesto italiano, si fa riferimento ad una filosofia, che è al tempo stesso una pratica. Essa implica che alcune tipologie di dati siano liberamente accessibili a tutti, senza restrizioni di copyright, brevetti o altre forme di controllo che ne limitino la riproduzione. Open Data StartupFriday, June 1, 2012
  13. 13. Open Data - What are ? in pratica Open Data propone un modello di valorizzazione del patrimonio informativo pubblico basato sulla possibilità di usare i dati aperti per creare nuovi servizi e nuovi strumenti. Open Data StartupFriday, June 1, 2012
  14. 14. Open Data is a matter of: Prezzi I beni digitali: non rivali, costo di distribuzione/ riproduzione basso. Recupero dei costi VS distribuzione al costo marginale. Licenze OKF (Open Knowledge Foundation) CC (Creative Commons) ! possibilità di riuso a fini commerciali. Formati e Tecnologie ... Open Data StartupFriday, June 1, 2012
  15. 15. Open Data - Formats Rendere disponibili i dati sul WEB in qualunque formato, utilizzando una licenza aperta. Rendere disponibili i dati sul WEB in formato leggibile dalle macchine (CSV, XLS...) Utilizzare formati non proprietari. Utilizzare lo standard RDF Dati in formato RDF linkati fra di loro (Linked RDF DATA) Open Data StartupFriday, June 1, 2012
  16. 16. Open Data in the world La mia amministrazione è impegnata a creare un livello di apertura senza precedenti nella gestione del Governo. Lavoreremo insieme per accrescere la fiducia del pubblico e per creare un sistema basato sulla trasparenza, la partecipazione e la collaborazione. Questa apertura rafforzerà la nostra democrazia e promuoverà lefficenza e lefficacia nel nostro Governo. Transparency and Open Government Memorandum for the Heads of Executive Departments and Agencies (2009)"People are tempted to keep it [data]. You hug yourdatabase, you dont want to let it go until youve madea beautiful website for it. Well Id like to suggest that,yes, make a beautiful website, who am I to say dontmake a beautiful website? Make a beautiful website,but first, give us the unadulterated data, we want thedata, we want unadulterated data. We have to askfor raw data now."Tim Berners-Lee, inventore del WEB e advisordata.gov.uk Open Data StartupFriday, June 1, 2012
  17. 17. Friday, June 1, 2012
  18. 18. Friday, June 1, 2012
  19. 19. Friday, June 1, 2012
  20. 20. Friday, June 1, 2012
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  23. 23. Friday, June 1, 2012
  24. 24. Friday, June 1, 2012
  25. 25. Open Data in Piedmont Portale Dati Piemonte VS portale del territorio piemontese. Dati Piemonte e ANCI: Dati Piemonte e altre regioni: riuso della piattaforma. Dati Piemonte VS federazione. Open Data StartupFriday, June 1, 2012
  26. 26. Open Data in Piedmont Open by default... Ma cosa ci posso fare con un dato? Te lo dice la licenza... Licenze standard CC0 (libera e gratuita consultazione, estrazione, riproduzione e modifica dei dati, da parte di chiunque, per qualunque fine). 209 Dati licenziati in CC0 ... e visto che su alcuni si è tenuti a citare la fonte 90 Dataset licenziati in CC-BY Open Data StartupFriday, June 1, 2012
  27. 27. Open Data in Piedmont Un po’ di numeri: 217 Dati Alfanumerici scaricabili + 66 Dati Geografici scaricabili + 92 Schede metadato (pronti per diventare nuovi dataset) Classificati sui seguenti argomenti: Open Data StartupFriday, June 1, 2012
  28. 28. Open Data in Piedmont Ma voi di che datasets avreste bisogno? Open Data StartupFriday, June 1, 2012
  29. 29. Open Data in Piedmont Il futuro... Oggi siamo qui... Ma stiamo “aprendo” l’infrastruttura Dati Piemonte: API restFull RDF standard OpenLinkedData Open Data StartupFriday, June 1, 2012
  30. 30. Open Data - Why ? in un momento in cui la fiducia nella politica è ai minimi storici un buon modo per provare a fare “engagement” dei cittadini è la Open Data aiuta la TRASPARENZA Open Data StartupFriday, June 1, 2012
  31. 31. Who produce Open Data ? Il settore pubblico possiede e gestisce grandi quantità di dati rinnovabili il cui valore app. è 27 Miliardi di € (MEPSIR Report - Measuring European Public Sector Resources, 2006). La PSI può essere un primo grande fornitore di Open Data. Il settore privato potrebbe però diventare il maggior produttore di Open Data se ne percepisse il giusto valore. Open Data StartupFriday, June 1, 2012
  32. 32. Open Data - Benefits Trasparenza Efficienza Concorrenza Innovazione Open Data StartupFriday, June 1, 2012
  33. 33. Open Data - Challenges “Invogliare” la Pubblica Amministrazione a rendere i propri dati disponibili. LeCommunity (e start-ups) dovrebbero aggiungere business model e innovazione. Serendipity: L’innovazione è spesso generata dall’uso inaspettato di dati! Problemi Trovare nuovi dataset di dati “Fondere” e “linkare” dati e dataset (possibilmente on-the-fly). Open Data StartupFriday, June 1, 2012
  34. 34. Friday, June 1, 2012
  35. 35. Data As A Service I datinon sono più "chiusi" nelle applicazioni... ... ma consumati on-demand come un qualsiasi altro tipo di servizio. RESTful: accedere ai dati come si accede ad una risorsa web: tramite URL. Open Data StartupFriday, June 1, 2012
  36. 36. Friday, June 1, 2012
  37. 37. LINKED Open Data Principi base: Le cose hanno un nome (persone, città, aziende). Ogni nome inizia con http:// Rappresentare i dati come un RDF (Resource Description Framework is a W3C standard). Linked Data spiegato da Tim Berners Lee: http://www.ted.com/talks/tim_berners_lee_on_the_next_web.html Open Data StartupFriday, June 1, 2012
  38. 38. Data as a RDF graph Open Data StartupFriday, June 1, 2012
  39. 39. The Vision - A global interconnected database Open Data StartupFriday, June 1, 2012
  40. 40. The Vision - Mix data on-the-fly Open Data StartupFriday, June 1, 2012
  41. 41. Linked Data - hands on DBPedia fornisce una gran parte delle entità di Wikipedia in formato Linked Data. Firenze: http://dbpedia.org/page/Florence dbpedia-owl:leaderName Renzi Firenze Open Data StartupFriday, June 1, 2012
  42. 42. Data Visualization VS Infografche Open Data StartupFriday, June 1, 2012
  43. 43. Where are the Data ? Un archivio di open (e non open) data: http://ckan.net/ http://it.ckan.net/ Esempi: 5T: http://biennaledemocrazia.it/dataset/ Dati Piemonte: http://dati.piemonte.it Datasets originali ISTAT: http://dati.istat.it/ Enel http://data.enel.com/ Open Data StartupFriday, June 1, 2012
  44. 44. Food Open Data StartupFriday, June 1, 2012
  45. 45. Transportation Open Data StartupFriday, June 1, 2012
  46. 46. Children Open Data StartupFriday, June 1, 2012
  47. 47. Transparency Open Data StartupFriday, June 1, 2012
  48. 48. Environment Open Data StartupFriday, June 1, 2012
  49. 49. Other examples Open Data StartupFriday, June 1, 2012
  50. 50. The linked Data CLOUD http://richard.cyganiak.de/2007/10/lod/lod- datasets_2010-09-22_colored.html Open Data StartupFriday, June 1, 2012
  51. 51. The hackers WAY Quando licenze e copyright lo permettono... Web Site scraping è un possibilità. http://scraperwiki.com/ Es. http://scraperwiki.com/scrapers/aria-comune-di-torino/ Open Data StartupFriday, June 1, 2012
  52. 52. Interesting Tools & Links ONLINE DATA VISUALIZATION G visualization Api: http://code.google.com/intl/it-IT/apis/chart/ Tableau Public: http://www.tableausoftware.com/public Open Heat Map: http://www.openheatmap.com/ ONLINE STORAGE+VISUALIZATION Google Public Data explorer: http://www.google.com/publicdata/home IBM Many Eyes: http://www-958.ibm.com/software/data/cognos/manyeyes/ Google Fusion tables: http://www.google.com/fusiontables/Home Impure: http://www.impure.com/ è un linguaggio visuale tipo Y! Pipes per la data visualization. Molto potente ma non facile da usare. CURATION & LINKING Google Refine Data Wrangler: http://vis.stanford.edu/wrangler/ OFFLINE TOOLS R per dati statistici potentissimo molti plugin anche sparql: http://www.r-project.org/ Jscript Library per la data visualization: http://thejit.org/ Anche questa: http://vis.stanford.edu/protovis/ Il miglior tool di network e graph analysis e visualization (non facilissimo ma davvero powerful, ha plugin sparql): http://gephi.org/ Linguaggio turing complete per la dataviz, potentissimo, difficile (lo usano tutti i visual artist seri): http://processing.org/ Open Data StartupFriday, June 1, 2012
  53. 53. Workshop Output 10 slides to pitch a Venture Capitalist Open Data StartupFriday, June 1, 2012
  54. 54. How to Pitch a VC Dave McClure, Founders Fund, Master of 500 Hats blogs @DaveMcClure on Twitter http://500startups.com/Friday, June 1, 2012
  55. 55. Essential Elements of a Hot VC Pitch • Love in an Elevator (30-second quick pitch) • The Money Shot (live demo, screen shots, video) • Size Matters (market size, bottom up / top down) • Nice Package (customer$, metric$ UP & to the RIGHT) • Superheros & Rock Stars (your team) * note: the above are teaser images… they don’t really mean anything; they’re just here to capture your attention.Friday, June 1, 2012
  56. 56. 10 Erogenous VC Zones Teaser Image Goes Here 1. Elevator Pitch 6. Proprietary Tech 2. The Problem 7. Competition 3. Your Solution Money Shot 8. Marketing Plan 9. Team / Hires Goes Here 4. Market Size 5. Business Model 10. Money / Milestones AA RR R! The Money Shot: Business Demo Metrics Cu$tomer Screen Shots (NOT Revenue Testimonial$ Video Projections)Friday, June 1, 2012
  57. 57. 1. The Elevator Pitch The 30-second quickie, for when you don’t have time for lots of VC lovin’ • Short, Simple, Memorable: “What, How, Why.” – “We’re X for Y” is ok if 1) it’s true 2) X & Y are well-known • Max 3 key words / phrases, 2 sentences. – “SlideShare is the world’s largest community for sharing presentations. – “TeachStreet is a place to teach or learn anything.” – “Mint.com is the free, easy way to manage your money online.” • Logo and/or Image ok • No “Inside Baseball” lingo – make it easy for non-experts to understand. • Smile. It’s ok to have fun when you pitch !Friday, June 1, 2012
  58. 58. 2. The Problem • What is The Problem? Make it Obvious. – “Ouch. Yeah, I have that too…” • Who has it? How Many? How do you know? – stats, examples, research, links. • “Painkiller not Vitamin” – Vitamins are great, but you NEED painkillers. BAD. (note: Viagra is not a Vitamin)Friday, June 1, 2012
  59. 59. 3. Your Solution Describe why your Solution: – Makes customers very happy – Does it better, different than anyone else – Remember “NICHE to WIN” (Customer Case Study can also go here)Friday, June 1, 2012
  60. 60. 4. Market Size no idea what this is, but it looks really F’ing impressive, doesn’t it? up & to the right. • Bigger is Better • Top Down = someone else reported it – Forrester, Gartner, Your Uncle • Bottom Up = calculate users/usage/rev$ – Avg Txn = $X – Y customers in our market – Avg customer buys Z times per year – Market Size = $X * Y * Z annually = a big friggin’ # – Market growing @ 100+% per year note: “top down” and “bottom up” have nothing to do with giving VCs hard-ons. Get your mind out of the gutter.Friday, June 1, 2012
  61. 61. 5. Business Model (How Do You Plan to Make Money?) • Describe Top 1-3 Revenue Sources – Prioritize by Size, Growth, and/or Potential – Cite current market activity / customer behavior as proof • Show How You Get to Break-even (or Profitable) – Ideally, on the current round of funding you’re raising • Common Revenue Models – Direct: ecommerce, subscription, digital goods, brands – Indirect: advertising, lead gen, affiliate / CPA • See Andrew Chen presentation: • Revenue: The Internet Wants to Be Free, but You Need to Get PaidFriday, June 1, 2012
  62. 62. 6. Proprietary Tech (What is your Unfair Advantage?) • VCs *really* like unfair advantage – big market lead – experienced team – ex-Google PhDs – core / “breakthrough” tech – “defensible” IP / patents – “exclusive” partnership – great sales/marketing – balls of steelFriday, June 1, 2012
  63. 63. 7. Competition (+ why they all suck, why you’re different, yellow, better) • List all top competitors – (especially top ones; we’ll find them anyway) • Say how you’re better, or at least different – If not better or different -> “NICHE TO WIN” – position(-ing) matters • 2-axis graph is trite, but still useful – see next page for example • useful comparisons / differentiation: – simple vs complex – value vs cheap (tougher to prove tho) – cheap vs expensive (but careful you don’t race to bottom) – consumer vs enterprise – open vs proprietary (in this case, open usually better… but not always)Friday, June 1, 2012
  64. 64. We’re Better, Different. (and You Suck.) Funny! Accepted Shocking !!! Not Funny.Friday, June 1, 2012
  65. 65. 8. Marketing Plan Ok, so your product / technology rocks, but… … how do you get customers / distribution? lots of channels, lots of decisions… choose a few: • PR • Email • Contest • SEO / SEM • Biz Dev • Blogs / Bloggers • Viral / Referral • Direct Marketing • Affiliate / CPA • Radio / TV / Print • Widgets / Apps • Dedicated Sales • LOLCats • Telemarketing 3 Things That Matter / To Measure : 1. Volume 2. Cost 3. ConversionFriday, June 1, 2012
  66. 66. 9. Team People that Get VCs all Hot & Bothered • Geeks with deep technical background • Entrepreneurs who have sold companies • Sales/Marketing who Make it Rain Also Identify: • Key Hires you Need but *Don’t* Have, and… • … you’ve got candidates lined up in those areas • ... ready to hire as soon as you close funding • … or at least job descriptions / est. salaryFriday, June 1, 2012
  67. 67. 10. Money, Milestones • How Much Money Raised / Now Raising? – Show 3 Budgets: Small, Medium, Large – Show how you’ve got “Small” already lined up – Show “Optionality”, Competitive Interest (if poss.) • How Will You Spend It? – Key Hires (Build Product) – Marketing & Sales (Drive Revenue) – CapX, Ops Infrastructure (Scale Up) • Show Achievable Milestones with Non-Linear Increase in Value – Show what will get you to next milestone (product, customers, hires) – Show how the capital you have is more than adequateFriday, June 1, 2012
  68. 68. Additional Resources • Dave McClure: – Startup Metrics for Pirates (AARRR!) – ZapMeals Sample Pitch Presentation – Master of 500 Hats Blog: “Greatest Hats” (top blog posts) • Steve Blank: 4 Steps to Epiphany, Customer Development Methodology • Eric Ries: StartupLessonsLearned • Sean Ellis: Startup-Marketing.com • Andrew Chen: AndrewChenBlog.com • Brad Feld, Jason Mendelson: AskTheVC.com • Aydin Senkut: Felicis Ventures blog • Mark Suster: Both Sides of the Table • VentureHacks.com • StartupCompanyLawyer.comFriday, June 1, 2012
  69. 69. Open Data Industry rks hop Wo he re!!! st arts Massimo Zaglio Saverino RealeFriday, June 1, 2012
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