law of publicity

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  • 1.  
  • 2. LAW OF PUBLICITY
    • Submitted to: Sir Shakeel
    • Submitted by: Mudassar Bin Zaheer
    • MBA 4 TH -A
  • 3. LAW OF PUBLICITY
    • The birth of a brand is achieved with publicity, not with advertising.
    • Brands are born not made.
    • First in new category and in process generates enormous amount of publicity.
  • 4. LAW OF PUBLICITY
    • Publicity is more important than advertising.
    • Public relations is also getting importance but considered as a secondary function.
    • Brands are build with publicity and maintained with advertising.
  • 5. KFC
  • 6. MILLER BREWING COMPANY
  • 7. WAL MART
  • 8. BODY SHOP