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law of publicity
 

law of publicity

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    law of publicity law of publicity Presentation Transcript

    •  
    • LAW OF PUBLICITY
      • Submitted to: Sir Shakeel
      • Submitted by: Mudassar Bin Zaheer
      • MBA 4 TH -A
    • LAW OF PUBLICITY
      • The birth of a brand is achieved with publicity, not with advertising.
      • Brands are born not made.
      • First in new category and in process generates enormous amount of publicity.
    • LAW OF PUBLICITY
      • Publicity is more important than advertising.
      • Public relations is also getting importance but considered as a secondary function.
      • Brands are build with publicity and maintained with advertising.
    • KFC
    • MILLER BREWING COMPANY
    • WAL MART
    • BODY SHOP