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Green marketing

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Transcript

  • 1.  
  • 2. GREEN MARKETING BY M.UMAIR YOUNUS
  • 3. Introduction
    • Marketing of Environmentally safe Products
    • Minimize negative effects on the physical Environment
    • Ecological concerns products
  • 4. Definition
    • “ All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment “
    • Or
    • “ The marketing of products that are presumed to be environmentally safe”
  • 5. History
    • The term Green Marketing came into prominence in the late 1980s and early 1990s
    • "Ecological Marketing" in 1975
  • 6. Power of Green Lies in Marketers’ Hands
    • Power to restore our environment
    • Power of green lies in the hands of marketers
    • Design and promote cleaner products
  • 7. Why is Green Marketing Important?
    • Limited resources to satisfy world’s unlimited wants
    • Looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organization's objectives
  • 8. Implementing Green Marketing Strategies and Tactics
    • P’s Of Marketing Mix
    • Product
    • Pricing
    • Promotion
    • Placement
  • 9. … the other ‘P’
    • People
    • Process
    • Physical Evidence
    • Packaging
  • 10. 4s of Green Marketing
    • Safety of product
    • Satisfaction of customer
    • Social acceptability of a product
    • Sustainability of the product
  • 11. Need of Green Marketing
    • On our planet sources are limited and human needs (wants) unlimited
    • green marketing is important for the firms to utilize the limited resources satisfying the consumer needs as well as achieving the organization’s selling objectives
  • 12. Reasons why firms are adopting Green Marketing
    • SOCIAL RESPONSIBILITY
    • LAWS
    • COMPETITION
    • COST REDUCTION
  • 13. Companies Using Green Marketing
    • COCA-COLA
    • WALT DISNEY WORLD
    • MCDONALD’S
    • XEROX
    • CANON
    • PHILIPS
  • 14.  
  • 15. Problems with Green Marketing
    • Ensure that your activities are not misleading to consumers or industry
    • There is difficulty in establishing policies that will address all environmental issues
    • The environmentally responsible action of today might be harmful in the future
  • 16. Problems with Green Marketing
    • Reacting to competitive pressures can cause all to make the same mistake as the leader.
    • To reduce costs or increase profits may not force firms to address the important issue of environmental degradation
  • 17. Suggested Solution
    • Environmentally responsible organizations should attempt to minimize their waste
    • Organization policy
    • Employee Awareness Program
    • Effective Communication
    • Constantly Refine The Product & Processes
    • Back Up From Top level
  • 18. Benefits
    • Improved environmental quality & customer satisfaction
    • Consumer value positioning
    • Efficiency and cost effectiveness
    • Health and safety
    • Gaining and retaining customers
    • Innovation in products and operations
    • Staff Development
  • 19.  
  • 20. Conclusion
    • Green marketing covers more than a firm's marketing claims.
    • Firms have a great impact on the natural environment.
    • Consumers lay too much responsibility on industry and government.
    • firms alone cannot lead the green marketing revolution.
    • consumers and industrial buyers have ability to pressure organizations to integrate environmental factor.
  • 21. Reference
    • www.treehugger.com
    • www.ecomall.com
    • www.greenmarketingcorner.com
    • www.greenpeace.org
    • “ Power of Green Lies in Marketers’ Hands”
    • By Jacquelyn Ottman
    • September 9, 2008
  • 22.  
  • 23.